Start reading Mobile Marketing: Reaching Your and Skyrocketing Your Pro... on the free Kindle Reading App or on your Kindle in under a minute. Don't have a Kindle? Get your Kindle here.
OR
Read for Free
with Kindle Unlimited

Deliver to your Kindle or other device

Enter a promotion code
or gift card
 
 
 
Sorry, this item is not available in
Image not available for
Color:
Image not available
 

Mobile Marketing: Reaching Your and Skyrocketing Your Profits with Revolutionary Mobile Marketing Strategies (mobile, social media network marketing, marketing ... facebook marketing, mobile marketing) [Kindle Edition]

Jeff P. Thomas
4.9 out of 5 stars  See all reviews (11 customer reviews)

Digital List Price: $2.99 What's this?
Kindle Price: $0.00
You Save: $2.99 (100%)
 
Kindle Unlimited Read this title for free and get unlimited access to over 700,000 titles. Learn More

Free Kindle Reading App Anybody can read Kindle books—even without a Kindle device—with the FREE Kindle app for smartphones, tablets and computers.

To get the free app, enter your email address or mobile phone number.

Best Books of the Year
Best Books of 2014
Looking for something great to read? Browse our editors' picks for 2014's Best Books of the Year in fiction, nonfiction, mysteries, children's books, and much more.

Book Description

The Marketing Trend of the Future!


Mobile Marketing involves the process of communicating with the client by means of a mobile or cellular device, either to launch a simple marketing message, allow people visit a mobile web site or to introduce people to a new campaign that is based on audience participation.
Some of the tools or strategies of the trade and several concepts that are mostly featured in Mobile Marketing are the following:

  1. mobile applications

  2. mobile internet and social media

  3. Bluetooth, wireless and infrared

  4. USSD or unstructured supplementary service data

  5. MMS or multimedia messaging services


Mobile connectivity not only permits people to stay connected to the Internet through a cellular telephone, and other gadgets such as a PDA, but also consolidates various communication channels in a practical, yet effective, medium.

Mobile Marketing Strategies are Cheaper than Traditional Means


Apart from being effective, mobile marketing strategies are a lot cheaper than any other traditional means of advertising or marketing a brand, and this is both on the side of the marketer and the consumer. Additionally, this marketing strategy is easy enough for any age group to engage in and understand. Mobile Marketing is a streamlined adaptation of traditional e-Marketing.

Mobile Marketing Stats – Facts and Figures to Take Note of


The following statistics and data were gathered about international mobile users:

  • More than 30 countries have exceeded the 100 percent ration of mobile device to population

  • Only 80 percent of the entire United States population is composed of mobile users

  • Approximately 60 percent or 4.1 billion of the world’s population is composed of mobile subscribers

  • There are more than 400 million mobile subscribers in China

  • In Indonesia, there are more than 50 million subscribers

  • 98 percent of all US handsets have SMS capabilities

  • SMS and text services users in the United States are close to 68.7 million

  • Even though SMS is a new service in the United States, more than 300 billion SMS texts or messages were sent in 2007

  • More than 70 percent of mobile subscribers in South African don’t have their own land line connection

  • South Africa is top 6th when it comes to mobile Internet connectivity. This can be due to the absence of traditional or desktop-based Internet connectivity. Unexpectedly, South Africans who are aged 50 and above spend more time on mobile communication compared to their junior counterpart

  • Email has more than 65 percent spam while only 10 percent in SMS


Who is Connected to the Mobile World?


Majority of those who remain connected to the mobile world are referred to as the Baby Boomers. These are the generation born from 1940 to 1960 and are predominantly residents of UK and US. These individuals actually form the older online market of today.
On the other hand, the Generation X or those who were born between 1960 and 1980 are more connected compared to their senior counterparts. They’re tech-savvy.
These are some of the fine points that should be further studied when it comes to mobile marketing:

  • How will you be able to connect with those who do not have mobile Internet connectivity?

  • How will your target audience connect to the web?

  • How will you be able to utilize mobile content like games or videos so as to spread your message?

  • Which type of mobile medium is being used by your target audience to communicate with their peers? Voice, SMS, or mobile social networks?

  • How will you be able to make your advertising or marketing campaign engaging enough for the user? How will you avoid being tagged as “spam”?


Buy this book now and get started on Skyrocketing Your Profits!




Product Details

  • File Size: 1643 KB
  • Print Length: 53 pages
  • Simultaneous Device Usage: Unlimited
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B00IYDNJTO
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Lending: Enabled
  • Amazon Best Sellers Rank: #1,690 Free in Kindle Store (See Top 100 Free in Kindle Store)
  •  Would you like to give feedback on images?


Customer Reviews

4.9 out of 5 stars
(11)
4.9 out of 5 stars
Share your thoughts with other customers
Most Helpful Customer Reviews
1 of 1 people found the following review helpful
5.0 out of 5 stars An easy mobile marketing guide July 10, 2014
Verified Purchase
I found this book to be very interesting; I especially liked the chapters on do’s and don’ts of mobile marketing. It was a very helpful guide that helped me greatly in achieving a wider customer base by using mobile marketing. The examples given are very practical and well explained, to help you achieve success in mobile marketing.
Comment | 
Was this review helpful to you?
1 of 1 people found the following review helpful
5.0 out of 5 stars This made my day July 10, 2014
Verified Purchase
I am very glad I came across this book. I never knew that Coming up with mobile search advertisements with Google lets the user take advantage of the nifty mobile ad extensions that only Google can provide such as Mobile Site Links, Click-to-Call Mobile Advertisement Extension, Click to Download, and Local Ad Extensions. Thanks!
Comment | 
Was this review helpful to you?
1 of 1 people found the following review helpful
5.0 out of 5 stars Mobile marketing strategies are a lot cheaper July 11, 2014
Verified Purchase
Apart from being effective, mobile marketing strategies are a lot cheaper than any other traditional means of advertising or marketing a brand, and this is both for the marketer and the consumer!! I like how the book simplifies mobile marketing such that it is easy enough for any age group to engage in and understand.
Comment | 
Was this review helpful to you?
1 of 1 people found the following review helpful
4.0 out of 5 stars The advantages of mobile marketing July 11, 2014
Verified Purchase
This is a must read! It gives practical instances where mobile marketing has been proven, and goes ahead to give you a clear understanding of the kind of facts and demographical data involved in this mobile marketing craze. It helped greatly in learning the advantages of mobile marketing for my business.
Comment | 
Was this review helpful to you?
1 of 1 people found the following review helpful
5.0 out of 5 stars This will change our relationship July 9, 2014
By Jenna
Verified Purchase
Most of the time I would scold my son for being too engrossed in mobile games. Who knew that this was actually a diamond in the rough? Now that I know about the In-game Mobile Marketing, I bet he will be seeing my advert soon enough!! This will change our relationship, thanks a lot.
Comment | 
Was this review helpful to you?
5.0 out of 5 stars I’m glad I read this book July 6, 2014
Verified Purchase
I never put a lot of thought in mobile marketing in the past, but am glad I read this book. After learning that 80 percent of mobile time is spent engaged with applications and you do not have to create the app yourself, why not embark on it. Thanks very much!
Comment | 
Was this review helpful to you?


Forums

There are no discussions about this product yet.
Be the first to discuss this product with the community.
Start a new discussion
Topic:
First post:
Prompts for sign-in
 


Look for Similar Items by Category