Customer Reviews

Mobile Media and Applications, From Concept to Cash: Successful Service Creation and Launch

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Fantastic book full where the very experienced authors share some of experiences they had in their careers. Media, Technology, and Market perspectives are well covered, providing a wide and end-to-end perspective.
A must read for everyone in the sector. Even the most experienced people will learn new things.

Christoffer Andersson (& company) has done it again! This is a very up-to-date book on the incredible dynamic confluence of media and mobile. As a non-engineer, I found that the clear writing style and use of interesting examples and case studies make this sophisticated book very accessible. This is for everyone in the ecosystem; media players, telecom operators, application developers, device manufacturers and investors.

This book is written by a bunch of engineering and marketing support folk who work for Ericsson around the world. Their orientation is towards killer apps that would find a large market on a worldwide basis.

They start by reviewing the big apps, customized ring tones for instance that can be sold for a few cents but which when multipled by any fraction at all of the number of phones sold equals a huge market. The number of phones sold in 2005 was somewhere around 680 million. A dollar, or a Euro for a customized sound and you have lots and lots of money.

But after ring tones, music, and TV, what comes next?

The authors discuss some things that have been tried, some of the problems and the opportunities. But when all is said and done, remember it's just a phone. It's got a very small screen, coarse resolution, not too many buttons, limited processing power, memory and storage.

These people clearly understand their marketplace. Their advice seems sound and well thought out. Perhaps more than thought out, it's the voice of experience.

`Mobile Media and Applications, From Concept to Cash' has been written in a highly accessible and simple to read manner (most obvious to me because I am ony new to the telecoms / mobile industry). It offers a broad perspective of case studies and concrete experiences making it a comprehensive and essential reference for anyone interested in creating successful mobile services.

I was excited to read this book as it had excellent reviews on Amazon. I also thought that its content was what I was looking for. Unfortunately, the book turned out to be a great disappointment.

This was due to the fact that this book was written in 2006! The references in the book are extremely old (considering the fast pace of mobile technology). For instance, there is no mention of iphones, ipads or Android devices. To me, a book on mobile media without any references to these new technologies is useless. The book goes on and on about the great opportunities offered by SMS! They also talked about the way European and Asian companies were re-defining the mobile industry. I am sure that Steve Jobs would not like that.

I am sure that this book was a great read back in 2006, but in five years, many things have been changed. This book needs an immediate revision.