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Mobile Persuasion: 20 Perspectives on the Future of Behavior Change Paperback – January 1, 2007


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Product Details

  • Paperback
  • Publisher: Stanford Captology Media; 1ST edition (2007)
  • Language: English
  • ISBN-10: 0979502527
  • ISBN-13: 978-0979502521
  • Product Dimensions: 7.9 x 5.2 x 0.5 inches
  • Shipping Weight: 8 ounces
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Best Sellers Rank: #549,553 in Books (See Top 100 in Books)

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13 of 14 people found the following review helpful By Mark K. Murphy on December 31, 2007
Format: Paperback
We love the do-everything gadget that is always with us. The mobile phone will be the most effective instrument of persuasion in the coming decade, says co-author and Stanford professor B.J. Fogg. My handset can play the roles of concierge, coach and court jester. Linkage to the Web 2.0 world is a precursor to its ability to augment my social reality.

The book consists of 20 perspectives offered by speakers at 2007 Mobile Persuasion, a conference hosted by Fogg's Persuasive Technology Lab. The chapters may not all describe applications and techniques that strike the reader as "persuasive" or even that useful, but consider that it is just the early crop. I was convinced that, equipped with ever-improving services, the ubiquitous gadget will most definitely be an instrument of change.

Early Movers

* Using Technology to Promote Sexual Health - Delivering critical sexuality information to teens on-demand by text message.
* MyFoodPhone: The Start of a Mobile Health Revolution - A photographic diet logger and coach.
* Persuasive Games on Mobile Devices - Multiplayer games that change thinking.
* Simply Persuasive: Using Mobile Technology to Boost Physical Activity - Cheaper than a personal trainer.
* Managing Chronic Disease through Mobile Persuasion - Virtual assistant for diabetes patients

Under Development

* Augmented Reality: Using Mobile Visualization to Persuade - Plant identification provides an example.
* Transforming the Mobile Phone into a Personal Performance Coach - Tracking conversations to improve effectiveness at the office.
* Personal Health Assistant in the Palm of Your Hand - How to combine virtual and live assistance for a compelling service.
Read more ›
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7 of 10 people found the following review helpful By yikes on June 30, 2007
Format: Paperback
Stanford's Captology group has done something amazing with this book. (First - a little disclosure - I'm Eric Holmen from SmartReply, the author of the Mobile Marketing chapter of this book.) This book takes academic and industrial thought leaders, and compresses their real-world experiences, marketplace results, and tested views into about 2,000 words for each of 19 chapters, with a surprise 20th chapter. Rarely will you find a book with such breadth of content that is focused on such a misleading simple device as the mobile phone. This is a snapshot into the future.

Covering topics as diverse as augmented reality, mobile marketing, health, and social living improvements and the persuasive methods and effects therein - the reader will find a view into the future in his or her area of interest, and undoubtedly be exposed to a world of new concepts.

From a contributors perspective, the Stanford Captology folks were able to take this very fresh research and turn it into a book in about two months time - unheard of from a publishing standpoint. This means that the reader will find content that is happening today, not aged or suffering from the typical 18 month long publishing delays.
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Excellent collection of essays on the topic. I only wish I had read seven years ago when it first came out.
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