The mobile phone will soon become the most powerful channel for persuasion. This book presents 20 perspectives on how mobile devices can be designed to motivate and influence people - and how this emerging trend will change the way you live, work, and play.
Contributing Authors:
Ian Bogost,
Peter Boland,
Sunny Consolvo,
Martin Cooper,
Erik Damen,
Will Dzierson,
Dean Eckles,
BJ Fogg,
Paul Hedtke,
Peter Heywood,
Rachel Hinman,
Eric Holmen,
Alex Kass,
George LeBrun,
Deb Levine,
Jerry Michalski,
Eric Paulos,
Michael Sarfatti,
Ian Smith,
Mirjana Spasojevic,
Sebastien Tanguay,
Josh Ulm,
Steffen P. Walz,
Sean White.
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Most Helpful Customer Reviews
9 of 10 people found the following review helpful
We love the do-everything gadget that is always with us. The mobile phone will be the most effective instrument of persuasion in the coming decade, says co-author and Stanford professor B.J. Fogg. My handset can play the roles of concierge, coach and court jester. Linkage to the Web 2.0 world is a precursor to its ability to augment my social reality.
The book consists of 20 perspectives offered by speakers at 2007 Mobile Persuasion, a conference hosted by Fogg's Persuasive Technology Lab. The chapters may not all describe applications and techniques that strike the reader as "persuasive" or even that useful, but consider that it is just the early crop. I was convinced that, equipped with ever-improving services, the ubiquitous gadget will most definitely be an instrument of change.
Early Movers
* Using Technology to Promote Sexual Health - Delivering critical sexuality information to teens on-demand by text message.
* MyFoodPhone: The Start of a Mobile Health Revolution - A photographic diet logger and coach.
* Persuasive Games on Mobile Devices - Multiplayer games that change thinking.
* Simply Persuasive: Using Mobile Technology to Boost Physical Activity - Cheaper than a personal trainer.
* Managing Chronic Disease through Mobile Persuasion - Virtual assistant for diabetes patients
Under Development
* Augmented Reality: Using Mobile Visualization to Persuade - Plant identification provides an example.
* Transforming the Mobile Phone into a Personal Performance Coach - Tracking conversations to improve effectiveness at the office.
* Personal Health Assistant in the Palm of Your Hand - How to combine virtual and live assistance for a compelling service.... Read more ›
The book consists of 20 perspectives offered by speakers at 2007 Mobile Persuasion, a conference hosted by Fogg's Persuasive Technology Lab. The chapters may not all describe applications and techniques that strike the reader as "persuasive" or even that useful, but consider that it is just the early crop. I was convinced that, equipped with ever-improving services, the ubiquitous gadget will most definitely be an instrument of change.
Early Movers
* Using Technology to Promote Sexual Health - Delivering critical sexuality information to teens on-demand by text message.
* MyFoodPhone: The Start of a Mobile Health Revolution - A photographic diet logger and coach.
* Persuasive Games on Mobile Devices - Multiplayer games that change thinking.
* Simply Persuasive: Using Mobile Technology to Boost Physical Activity - Cheaper than a personal trainer.
* Managing Chronic Disease through Mobile Persuasion - Virtual assistant for diabetes patients
Under Development
* Augmented Reality: Using Mobile Visualization to Persuade - Plant identification provides an example.
* Transforming the Mobile Phone into a Personal Performance Coach - Tracking conversations to improve effectiveness at the office.
* Personal Health Assistant in the Palm of Your Hand - How to combine virtual and live assistance for a compelling service.... Read more ›
3 of 5 people found the following review helpful
By Live
I am a soon to be a graduate psychology student by the University of Tromsř. I am doing some research this summer and then I bought the "Mobile Persuasion: 20 Perspectives on the Future of Behavior Change" from the folks by the Persuasive Technology Lab by Stanford University.
The book gave me a very good introduction and an overview of this research field in a clearly and understandable manner. As a a reader you get to know what happens in the field of mobile persuasion right now, what is under development and the psychological principles behind mobile persuasion.
I will recommend this great book to all professionals and students working with technology and behavior change.
The book gave me a very good introduction and an overview of this research field in a clearly and understandable manner. As a a reader you get to know what happens in the field of mobile persuasion right now, what is under development and the psychological principles behind mobile persuasion.
I will recommend this great book to all professionals and students working with technology and behavior change.
4 of 7 people found the following review helpful
By yikes
Stanford's Captology group has done something amazing with this book. (First - a little disclosure - I'm Eric Holmen from SmartReply, the author of the Mobile Marketing chapter of this book.) This book takes academic and industrial thought leaders, and compresses their real-world experiences, marketplace results, and tested views into about 2,000 words for each of 19 chapters, with a surprise 20th chapter. Rarely will you find a book with such breadth of content that is focused on such a misleading simple device as the mobile phone. This is a snapshot into the future.
Covering topics as diverse as augmented reality, mobile marketing, health, and social living improvements and the persuasive methods and effects therein - the reader will find a view into the future in his or her area of interest, and undoubtedly be exposed to a world of new concepts.
From a contributors perspective, the Stanford Captology folks were able to take this very fresh research and turn it into a book in about two months time - unheard of from a publishing standpoint. This means that the reader will find content that is happening today, not aged or suffering from the typical 18 month long publishing delays.
Covering topics as diverse as augmented reality, mobile marketing, health, and social living improvements and the persuasive methods and effects therein - the reader will find a view into the future in his or her area of interest, and undoubtedly be exposed to a world of new concepts.
From a contributors perspective, the Stanford Captology folks were able to take this very fresh research and turn it into a book in about two months time - unheard of from a publishing standpoint. This means that the reader will find content that is happening today, not aged or suffering from the typical 18 month long publishing delays.
5 of 9 people found the following review helpful
By D. Sittler
This book gives insight into the swiftly growing world of persuasive technology in the form of the mobile phone. Throughout the book, you are taken through the perspectives of 19 different experts on the topic, whose specialties range from persuasive games to managing a chronic disease to the ethical dangers of mobile persuasion. The book is incredibly easy to read and has a surprising 20th chapter that inspires the reader to look at his/her own experiences.
With the ubiquity of mobile phones, the huge influence mobile persuasion can have on the world is unquestionable. Have you ever gotten a text message or a call on your cell phone asking you to add extra preferences to your plan, try a new product, or pay your bill? Then a form of mobile persuasion has already touched your life. Pick up this book and stay on the cutting edge of what will prove to be a huge part of everyone's lives in the near future. This book and Stanford University's Persuasive technology Lab will make it easy, and you won't regret it.
With the ubiquity of mobile phones, the huge influence mobile persuasion can have on the world is unquestionable. Have you ever gotten a text message or a call on your cell phone asking you to add extra preferences to your plan, try a new product, or pay your bill? Then a form of mobile persuasion has already touched your life. Pick up this book and stay on the cutting edge of what will prove to be a huge part of everyone's lives in the near future. This book and Stanford University's Persuasive technology Lab will make it easy, and you won't regret it.
0 of 3 people found the following review helpful
I ordered this book in July, 2007. This's an amazing book! Today, I got an email from the author asking if I got the book. I think they not only did a great work on this book, but also concern everyone who are interested in this book! That's so nice! So, don't hesitate to order this book! You will get more then what you thought!Mobile Persuasion: 20 Perspectives of the Future of Behavior Change
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