The Mobile Revolution: The Making of Worldwide Mobile Markets [Hardcover]

Dan Steinbock (Author)

Book Description

Publication Date: June 2005

The Mobile Revolution tells the story of the making of mobile markets and services worldwide, exploring the mobilization that is transforming how we live, work and play. The first comprehensive account of the explosion of mobile services (rich voice, internet, messaging, content), from multimedia messaging and camera phones to location-based services and mobile phone television, it tells the fascinating story of these products and services in the pioneering markets of Europe, the United States and the Asia-Pacific, particularly Japan, China and South Korea. This book is essential reading for managers and marketers who must now mobilize their products, servi ces and companies. It looks in depth at the impact of mobility in consumer and business markets, strategy, and across all industries and shows how marketing innovation has been brought about by developments in mobile technologies.

Editorial Reviews

Review

A book all those involved in today’s content businesses would benefit from reading. -- Pete Downton, Director of Business Development & Strategic Partnership, Warner Music International

A comprehensive and authoritative summary of the new era of mobile communication. -- Sean Maloney, Executive Vice President, GM Mobility Group, Intel Corporation

A fundamental resource for anyone interested in the next stage of communications evolution. -- Barry Peters, Director, Emerging Media & Relationship Marketing, Carat Interactive

Dan Steinbock has written a monumental and comprehensive history and textbook for the wireless industry. -- Martin Cooper, Chairman, ArrayComm, Inc

Steinbock’s book is an exciting exploration of what’s turning out to be the most transformative technology of the 21st century. -- Geoffrey Frost, Chief Marketing Officer, Motorola Inc

About the Author

Dan Steinbock has consulted for international organizations (OECD, European Commission), and global ICT companies (Intel, Nokia, Telecom Italia). He is the Director of the Finnish Center of International Business Research and Education (FCIBER) at Finland's Academy of Sciences. Mr Steinbock resides in New York City, and is an Affiliate Researcher at the Columbia Institute for Tele-Information (CITI). He has taught in the executive education programs of the Stern School of Business (New York University) and Columbia Graduate School of Business. His most recent books include The Nokia Revolution (Amacom, 2001), Wireless Horizon: Strategy and Competition in the Worldwide Mobile Marketplace (Amacom, 2002), and Competition for the Mobile Internet (Kluwer, 2003).

Product Details

• Hardcover: 352 pages
• Publisher: Kogan Page Business Books (June 2005)
• Language: English
• ISBN-10: 0749442964
• ISBN-13: 978-0749442965
• Product Dimensions: 1.2 x 6.2 x 9.2 inches
• Shipping Weight: 1.6 pounds (View shipping rates and policies)
• Average Customer Review: 3.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #2,854,687 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

3.0 out of 5 stars Good value for money!, July 16, 2008

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kclam (Hong Kong, China) - See all my reviews

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This review is from: The Mobile Revolution: The Making of Mobile Services Worldwide (Paperback)

This book offers a comprehensive review of mobile revolution up to the year 2005. The topics that are covered include market transformation (globalization, innovation, service pioneers), mobile consumer service (service innovation, content services, mobile media and entertainment) and mobile business services (mobile marketing and consumer behaviour, strategy and mobility). There are also extensive interviews cases with some 80 leading executives, which I do not find very useful.