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3.0 out of 5 stars
Good value for money!,
By kclam (Hong Kong, China) - See all my reviews
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This review is from: The Mobile Revolution: The Making of Mobile Services Worldwide (Paperback)
This book offers a comprehensive review of mobile revolution up to the year 2005. The topics that are covered include market transformation (globalization, innovation, service pioneers), mobile consumer service (service innovation, content services, mobile media and entertainment) and mobile business services (mobile marketing and consumer behaviour, strategy and mobility). There are also extensive interviews cases with some 80 leading executives, which I do not find very useful.
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The Mobile Revolution: The Making of Worldwide Mobile Markets by Dan Steinbock (Hardcover - June 2005)
$39.95 $30.36
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