Mobile Web 2.0: The Innovator's Guide to Developing and Marketing Next Generation Wireless/Mobile Applications [Paperback]

Ajit Jaokar (Author), Tony Fish (Author)

Book Description

Publication Date: August 15, 2006

** Testimonials ** If you're looking for the best source of information currently available on the subjects of both Web 2.0 and Mobile Web 2.0, you have to go no further than this book. - Dion Hinchcliffe, Editor-in-Chief of the Web 2.0 Journal and President of Hinchcliffe & Company In their latest book, the authors make fresh challenges on the paradigms in Mobile data. You are not going to agree with it all, but it will challenge your own thinking. - Jeremy Flynn, Head of Commercial Partnerships, Vodafone UK Simply the most comprehensive and easily-accessible book, on mobile Web 2.0 and it's future potential, available to date. - Dr Rebecca Lingwood CEng MIMechE, Director of Continuing Professional Development, University of Oxford Why should you buy this book? - Gain an understanding of both Web 2.0 and Mobile Web 2.0 - Learn how Web 2.0 extends to the 'wider Internet' - Learn from the experts: our work has been widely published and referenced on the Web. Our viewpoints are practical, independent and realistic - Understand the seven principles of Mobile Web 2.0 - Understand the other factors that affect Mobile Web 2.0 (like the rollout of IMS, WiMAX, Revenue models for Web 2.0 etc.) The seven principles of Mobile Web 2.0 - Mobile content and the changing balance of power (The power of user-generated content) - I am not a number, I am a tag (The impact on the telecoms industry's management of numbers) - Multilingual mobile access (Everyone, Everywhere with a phone running .. ) - Mobile Web 2.0 and digital convergence (Mobile Web 2.0 is a driver to digital convergence) - The disruptive power of Ajax and mobile widgets - Location based services and Mobile Web 2.0 (LBS has never quite taken off. Will Mobile Web 2.0 help?) - Mobile search: Much more than Google on your mobile phone

Product Details

• Paperback: 364 pages
• Publisher: futuretext (August 15, 2006)
• Language: English
• ISBN-10: 0954432762
• ISBN-13: 978-0954432768
• Product Dimensions: 9.2 x 6.1 x 1 inches
• Shipping Weight: 1 pounds (View shipping rates and policies)
• Average Customer Review: 3.6 out of 5 stars  See all reviews (5 customer reviews)
• Amazon Best Sellers Rank: #750,082 in Books (See Top 100 in Books)

More About the Author

I am an independent strategist delivering innovative business models that are based on our data. With over twenty years of professional delivery capability with leading brands, high growth companies and in venture capital, I bring board level executive experience crossing digital, web, telecoms, mobile and TV.

I have a truly innovative flair and I am known for delivery, clear decision making, simple no-nonsense attitude, robust financial views, dealing with complexity and governance controls.

Tony Fish B-Eng MBA C-ENG FIET FCIM, acknowledged public speaker and is the author of "My Digital Footprint: a two sided business model where your privacy will be someone else's business" Nov 2009 and has previously co-authored two books on mobile and innovation: "Mobile Web 2.0: the innovators guide to developing and marketing next generation wireless/mobile applications", August 2006; and "OpenGardens, the innovators guide to mobile data industry", December 2004.

Customer Reviews

Most Helpful Customer Reviews

7 of 8 people found the following review helpful:

2.0 out of 5 stars Book editors' study material - with a few insites to the mobile world, October 9, 2007

By 

A. J. Dol (Amsterdam, NH Netherlands) - See all my reviews
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This review is from: Mobile Web 2.0: The Innovator's Guide to Developing and Marketing Next Generation Wireless/Mobile Applications (Paperback)

Reading this book, I was regularly (I don't mean sometimes) stopped my in my tracks because of the typing errors, style errors and layout issues. This book is marvel when it comes to a being a book editors' study material. You can annotate and correct about every page in this book. Obviously this is not published by an experienced publisher, trying to mainain a reputation for publishing serious and worthwile information.

That said, I must say that I learned from this book. Being ignorant about the way the Mobile world is organized, it gives you insight in what to do and what not to do when you consider building applications and services for the Mobile market. It doesn't really give you any design guidelines, but it does sketch the environment and comes with sound advice.

So, if you are really eager for this type of information, you can learn from this book. That is, if you are not put off by the writing and layout. What you cannot learn is how a publication like this is written, edited and layed out, unless you are studying to be a book editor, in which case it makes perfect study material...

6 of 7 people found the following review helpful:

2.0 out of 5 stars Interesting topic but very shallow contents, October 3, 2007

By 

Keisuke Nishimoto "Keisuke Nishimoto" (Boulder, CO USA) - See all my reviews
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This review is from: Mobile Web 2.0: The Innovator's Guide to Developing and Marketing Next Generation Wireless/Mobile Applications (Paperback)

This book first details the concept of Web 2.0, then how the mobile technology can be the part of Web 2.0 (Mobile Web 2.0), followed by the description of many components such as location technology and IMS (IP Multimedia Subsystem). The authors also discusses the business aspects of Mobile Web 2.0.

This book contains a few interesting observations. Especially the cultural and business difference between the Internet world and the telecommunication industry (labeled as 'Open Gardens' and 'Walled Gardens' respectively) is worth noting. However, I can hardly recommend this book mainly due to its very shallow explanation of related topics. Almost all the references in the book are from web pages, and it contains very very few literal references. I don't think siting web pages itself is a bad idea, but it is embarrassing to see the authors siting and even quoting from Wikipedia without giving a timestamp. This implies that the authors have never done thorough research on the technical topics.

Another problem I see in this book is that the authors' discussions were not really based on the real observation but rather remained very conceptual. I like the idea of using mobile devices to publish information as the authors propose, but this would require detailed survey of device capabilities, user interface issues, and so on. Unfortunately, you cannot find practical information to tackle with such problems.

3 of 3 people found the following review helpful:

4.0 out of 5 stars The BEST place to start if you need one, October 26, 2007

By 

Jonathan R. Kindred "jkindr02" (Overland Park, Kansas United States) - See all my reviews
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This review is from: Mobile Web 2.0: The Innovator's Guide to Developing and Marketing Next Generation Wireless/Mobile Applications (Paperback)

This text does a great job of introducing the newbie to the concepts of Web 2.0 in the mobile space. The concepts, arising liuke archetypes from the collective group unconscious, form something that's as much philosophy as it is programming; equally pro user design and open architecture evangelia.

The authors aren't shy with their opinions and many of them probably won't generate sustainable models, but they're fresh, in line with the current services-orientation thinking and abundant with real world instantiations.

If you've given up on SOA and the snake charmer's lure of chasing perfectly integrated systems, but still believe in reusable, scalable and open services, give this a read--then pass it on.