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Mobilize to Monetize: The Fast Track to Effective Mobile Marketing (Give Your Marketing a Digital Edge Series) [Kindle Edition]

Gabriela Taylor
5.0 out of 5 stars  See all reviews (5 customer reviews)

Kindle Price: $6.47

If you buy a new print edition of this book (or purchased one in the past), you can buy the Kindle edition for only $2.99 (Save 54%). Print edition purchase must be sold by Amazon. Learn more.

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Kindle Edition $6.47  
Paperback $13.32  
"Business Adventures" by John Brooks
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Book Description


Starting with the iPhone in 2007, mobile marketing has transformed the way we market online
 
Smartphone and tablet users rely on their mobile devices to text, shop, check email, take photos and videos, find directions and travel advisories, scan codes, browse the web, watch television and movies, play games, and much more. They may even think that using a laptop or desktop computer to go online is old school. Many cell phone owners prefer texting to calling.
 
In Mobilize to Monetize, online marketing expert Gabriela Taylor teaches mobile marketing best practices and provides 12 ways to engage your mobile community so your marketing efforts accomplish your business goals. The topics covered include: 
  • SMS Marketing
  • MMS Marketing
  • Mobile Emails
  • Mobile Websites
  • Mobile Advertising
  • Mobile SEO
  • Location-Based Marketing
  • Mobile Apps
  • QR Codes
  • NFC (Near Field Communication)
  • Mobile Social Media Marketing
  • M-commerce and Mobile Payments
Mobile marketing, when used effectively, can be the holy grail of marketing, allowing you to target and contact your customers on the go and in the moment. 
 
"I wanted to get a jump on my competitors, but where to start?" says reviewer Susan Davis.
"This guide made it easy to mobilize my marketing. Just what I was looking for. I had an iPhone app set up the same day. Highly recommend this to any small-business owner."
 
Tags:
mobile marketing, sms marketing, mms marketing, qr codes, mobile apps, mobile social media, mobile analytics, NFC, mobile websites, mobile emails, mobile advertising, mobile search marketing, mobile polls, mobile surveys


Editorial Reviews

From the Author

I write my books with a lot of dedication and from the heart. I have a passion for online marketing and for supporting and encouraging others to make the changes that can grow their online business.  Online marketing is an ever-evolving industry and, as such, keeping up with the latest trends can be challenging.

My books are aimed at small businesses, startups and those who are looking to take their business online for the first time. I have a lot of experience in the industry and want to share my experience and insights with people who are looking to maximize their online potential. As well as writing books I also run my own publishing company (globalndigital.com) that supports and encourages independent authors to take their work and themselves to the world.

I hope you enjoy my books and I'd appreciate any feedback and reviews. I'm always looking to challenge myself and improve the way that I work.  I openly encourage my readers and clients to let me know what I can do differently in the future.  Finally, remember that everyone's got at least one book in them.  Ever wanted to write and publish yours but don't know how? Check out my website (globalndigital.com) to see where I can help you.

About the Author

Gabriela Taylor (gabrielataylor.com) is an internationally educated Global Online Marketing Strategist and Consultant who's worked with some of the world's biggest brands in Telecommunications, Retail, Lifestyle and Advertising.

A recognized expert and specialist in Social Networking, Mobile Marketing and Search Engine Optimization she is fluent in 7 languages, has lived and worked in many countries throughout the world and has experience of implementing successful web-presence strategies for both startup and large established organizations. She is fully certified in Google AdWords and Analytics and furthermore is an experienced coach and business mentor.

She is the founder of Global & Digital (globalndigital.com), a publishing company specializing in assisted self-publishing services and mentoring for independent authors. Gabriela is also involved in other businesses offering Online and Offline Marketing services, Cross-Cultural business consultancy and has also published several industry related books:
  • Pinterest Marketing: The Ultimate Guide
  • Socialize To Monetize: How to Run Effective Social Media Campaigns Across the Top 25 Social Networking Sites
  • Building and Marketing Your Business with Google
  • Zero Budget Marketing: How to Start & Market an Online Business with Little or Zero Marketing Budget
  • Advertising in a Digital Age: Best Practices for AdWords and Social Media Advertising
  • Globalize to Monetize: Taking Your Online Business To New Markets
  • Plan, Create, Optimize, Distribute: Your Strategic Roadmap to Content Marketing Success
  • Targeting Your Market: Marketing Across Generations, Cultures & Gender
  • Mobilize to Monetize: The Fast Track to Effective Mobile Marketing
  • Tumblr for Business: The Ultimate Guide

Product Details

  • File Size: 1562 KB
  • Print Length: 170 pages
  • Simultaneous Device Usage: Unlimited
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B009KLM756
  • Text-to-Speech: Enabled
  • X-Ray:
  • Lending: Enabled
  • Amazon Best Sellers Rank: #745,013 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
  •  Would you like to give feedback on images?


Customer Reviews

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Most Helpful Customer Reviews
1 of 1 people found the following review helpful
5.0 out of 5 stars Very useful January 22, 2013
By Suze
Format:Kindle Edition
It's a mobile world, y'all. Snail mail is archaic. Email is considered passé. It's all about texting and apps. I wanted to get a jump on my competitors, but where to start? This guide made it easy to mobilize my marketing. Just what I was looking for. I had an iPhone app set up the same day. Highly recommend this to any small-business owner.
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1 of 1 people found the following review helpful
By Linda
Format:Kindle Edition|Verified Purchase
This is the second book I've read of Gabriela Taylors. Mobile marketing is still a little beyond where I am, but this guide is as good as the others. I'm not really ready to put it into practice for my business yet, using phone apps and SMS texting, but it has let me know where to start, and what to do when I am ready to set myself apart and be attractive to users from the gate. The important points are the female/male ratio, how to use localness and how to get people to subscribe.
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5.0 out of 5 stars Superb clarification of a fast-moving opportunity March 17, 2013
By John
Format:Kindle Edition|Verified Purchase
I'm working on a project to benefit a state humanities council. It's GPS driven with underlying interactions with "the cloud" and has many moving parts, but the user devices are smartphones. The burning question: how to best monetize this so that local economies throughout the state can benefit and also how best to provide funding to the humanities council to replace what has been lost from federal and state funding.

As a volunteer and a working stiff, I have limited bandwidth for R&D. Gabriela Taylor has written the "Cliff's Notes" of mobile monetization, which has finally given me answers and specifics where I had none despite seeking advice from friends and their references.

Thank you, Gabriela, for pulling me out of the spin cycle!
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5.0 out of 5 stars Great book for novices in Mobile Marketing January 20, 2013
By Charlie
Format:Kindle Edition|Verified Purchase
I really needed help learning how to advertise my car washing service and a friend of mine told me I could send out mass text messages to people! I just wasn't sure how to do it or if it would've been profitable enough. This book taught me how to do it step by step. This book is now my best friend!
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5.0 out of 5 stars Great Insights Into Mobile Marketing January 20, 2013
By DJesus
Format:Kindle Edition|Verified Purchase
Now a days, everything can be done and accessed from smart phones: credit cards, websites, tv shows, shopping... The list truly is endless! So when I decided to start my necklace website, I had a little trouble optimizing my page so that it looked just as nice on a mobile screen!

Then I found this book that provides all the tools you need. In the very comprehensive and detail oriented pages of this book, I was able to learn everything I needed to fix my websites mobile page. Yesterday I received my first mobile order and at the moment I'm getting about 10% of the traffic to my site from mobile. The instructions and tips in this book are incredibly easy to follow and understand. Highly recommended!
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More About the Author

Gabriela Taylor (gabrielataylor.com) is an internationally educated Global Online Marketing Strategist and Consultant who's worked with some of the world's biggest brands in Telecommunications, Retail, Lifestyle and Advertising.

A recognized expert and specialist in Social Networking, Mobile Marketing and Search Engine Optimization she is fluent in 7 languages, has lived and worked in many countries throughout the world and has experience of implementing successful web-presence strategies for both startup and large established organizations. She is fully certified in Google AdWords and Analytics and furthermore is an experienced coach and business mentor.

She is the founder of Global & Digital (globalndigital.com), a publishing company specializing in assisted self-publishing and mentoring for independent authors. Gabriela is also involved in other businesses offering Online and Offline Marketing services, Cross-Cultural business consultancy and has also published several industry related books:

Pinterest Marketing: The Ultimate Guide

Socialize To Monetize: How to Run Effective Social Media Campaigns Across the Top 25 Social Networking Sites

Building and Marketing Your Business with Google

Zero Budget Marketing: How to Start & Market an Online Business with Little or Zero Marketing Budget

Advertising in a Digital Age: Best Practices for AdWords and Social Media Advertising

Globalize to Monetize: Taking Your Online Business To New Markets

Plan, Create, Optimize, Distribute: Your Strategic Roadmap to Content Marketing Success

Targeting Your Market: Marketing Across Generations, Cultures & Gender

Mobilize to Monetize: The Fast Track to Effective Mobile Marketing

Tumblr for Business: The Ultimate Guide



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