Mobilizing Generation 2.0
Mobilizing Generation 2.0 is a practical and immediately usefulguide for nonprofits, political campaigns, organizers, andindividuals who want to better understand how to use Web 2.0technologies. In easy-to-understand terms, this accessible bookdescribes how readers can leverage new media (blogs,socialnetworking websites, photo- and video-sharing websites,mobile phones, wikis, online maps, and virtual worlds) to recruit,engage and mobilize young people.
Bringing together valuable guidance; big picture advice fromrecognized experts (Beth Kanter, Evan Wiiliams, danah boyd, FredStutzman, Steve Grove, Jonah Sachs, Seth Godin, Zack Exley, MartinKearns, Jason Fried, Mitch Kapor, Katrin Verclas) as well asreal-life stories of success; the book provides the information youneed on the most widely used technologies like Blogger, MySpace,YouTube, Facebook, Flickr, and Second Life. Chapter by chapter, theauthor walks you through How Organizations Are Using It, How ItWorks, How to Get Started, Strategic Considerations, and Challengesand Opportunities.
The book, and its up-to-date website(www.mobilizingyouth.org), are filled with handy resources,tips, best practices, and more.
Praise for Mobilizing Generation 2.0
"Young voters, in increasing numbers, are tuning in and takingcharge. This book is a great look at how to reach them moreeffectively."
—Congressman George Miller, chairman of the House Educationand Labor?Committee
"Ben Rigby has pulled together the ultimate guide to usingsocial media for political organizing."
—Micah Sifry, cofounder, Personal Democracy Forum andTechPresident
"Ben Rigby helps the people working hard to create change makesense of the vast array of technologies available."
—Marnie Webb, coCEO, TechSoup/NetSquared.org
"Mobilizing Generation 2.0 is an outstanding field manual forall nonprofits."
—Holly Ross, executive director, NTEN: The NonprofitTechnology Network