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Mobilizing Generation 2.0: A Practical Guide to Using Web 2.0: Technologies to Recruit, Organize and Engage Youth Paperback – April 25, 2008

ISBN-13: 978-0470227442 ISBN-10: 0470227443 Edition: 1st

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Product Details

  • Paperback: 288 pages
  • Publisher: Jossey-Bass; 1 edition (April 25, 2008)
  • Language: English
  • ISBN-10: 0470227443
  • ISBN-13: 978-0470227442
  • Product Dimensions: 9.1 x 7.1 x 0.4 inches
  • Shipping Weight: 1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (8 customer reviews)
  • Amazon Best Sellers Rank: #1,644,458 in Books (See Top 100 in Books)

Editorial Reviews

Review

Rigby and RTV have done us a great service by compiling a wealth of detailed information concerning all things technological. (Feminist Review, 07/15/08)

Ben Rigby's new book provides organizations and campaigns with a how-to on finding and targeting young supporters, volunteers, memoirs, and donors. (Fundraising Success Magazine, 05/20/08)

From the Back Cover

Mobilizing Generation 2.0

Mobilizing Generation 2.0 is a practical and immediately useful guide for nonprofits, political campaigns, organizers, and individuals who want to better understand how to use Web 2.0 technologies. In easy-to-understand terms, this accessible book describes how readers can leverage new media (blogs, socialnetworking websites, photo- and video-sharing websites, mobile phones, wikis, online maps, and virtual worlds) to recruit, engage and mobilize young people.

Bringing together valuable guidance; big picture advice from recognized experts (Beth Kanter, Evan Wiiliams, danah boyd, Fred Stutzman, Steve Grove, Jonah Sachs, Seth Godin, Zack Exley, Martin Kearns, Jason Fried, Mitch Kapor, Katrin Verclas) as well as real-life stories of success; the book provides the information you need on the most widely used technologies like Blogger, MySpace, YouTube, Facebook, Flickr, and Second Life. Chapter by chapter, the author walks you through How Organizations Are Using It, How It Works, How to Get Started, Strategic Considerations, and Challenges and Opportunities.

The book, and its up-to-date website (www.mobilizingyouth.org), are filled with handy resources, tips, best practices, and more.

Praise for Mobilizing Generation 2.0

"Young voters, in increasing numbers, are tuning in and taking charge. This book is a great look at how to reach them more effectively."
—Congressman George Miller, chairman of the House Education and Labor?Committee

"Ben Rigby has pulled together the ultimate guide to using social media for political organizing."
—Micah Sifry, cofounder, Personal Democracy Forum and TechPresident

"Ben Rigby helps the people working hard to create change make sense of the vast array of technologies available."
—Marnie Webb, coCEO, TechSoup/NetSquared.org

"Mobilizing Generation 2.0 is an outstanding field manual for all nonprofits."
—Holly Ross, executive director, NTEN: The Nonprofit Technology Network


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Customer Reviews

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Both are excellent, I think of them as truly complementary of one another.
Robert David STEELE Vivas
Granted that the book goes well beyond Web 2.0, covering mobile technology and Second Life, one should not get too hung up on this subtlety.
Manny Hernandez
Rigby makes a great case for diving in-- and then provides the lessons that will get you where you want to go.
Patrice O'Neill

Most Helpful Customer Reviews

8 of 10 people found the following review helpful By Robert David STEELE Vivas HALL OF FAMETOP 500 REVIEWER on May 10, 2008
Format: Paperback Verified Purchase
Edit of 18 May to recommend Groundswell: Winning in a World Transformed by Social Technologies as a different book, with more practical tips and annecdotal support, but in no way does that reduce my appreciation for this book. Both are excellent, I think of them as truly complementary of one another.

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I *like* this book. Although I have years of exposure to advanced information technology and read everything by gurus like Paul Strasssman (cf. Information Productivity: Assessing Information Management Costs of U. S. Corporationsand Steve Arnold (Arnold IT, look for "Google 2.0: The Calculating Predator, not sold on Amazon), I learned stuff from this book, and I found it to be exactly right for getting an old-school CEO or other management skeptic "oriented."

In 268 well-organized and well-presented pages, the book covers:

+ Blogging
+ Social Networking
+ Video and Photo Sharing
+ Mobile Phones
+ Wikis
+ Maps
+ Virtual Worlds

Each chapter has extremely clear headlines, gray boxes, figures, and endnotes. To get a sense of the book and the online offerings that back it up, visit mobilizingyouth.org, just add the [...]

A special value is short essays from top practitioners including Mitch Kapor whose essay, next to last, focuses on the coming convergence of virtual worlds and social networking.
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1 of 1 people found the following review helpful By Manny Hernandez HALL OF FAME on August 5, 2008
Format: Paperback
There are books you enjoy because they are entertaining and there are books you enjoy because they make you think. This title is a part of the latter group. Ben Rigby clearly knows Web 2.0 and he also knows nonprofits. This combination make him excellent to convey to others in the nonprofit space how to better take advantage of social media tools to raise awareness, do fundraising and become more effective change agents.

All the chapters are structured similarly, with an opening section devoted to the understanding of the different technologies (blogging, social networking, video/photo sharing, mobile phones, etc.) and how they are being used by nonprofits and the public sector. Following comes a part that walks the reader through the basics of getting setup and running. Strategic considerations and possible challenges wrap up the chapter's core. As a prologue to each chapter there are two outside authors offering their "big picture" view to complement the topic.

Granted that the book goes well beyond Web 2.0, covering mobile technology and Second Life, one should not get too hung up on this subtlety. Mobilizing Generation 2.0 is a must-read for anyone working in a nonprofit or the public sector, wanting to connect to that ironically elusive "networked public," as described by Danah Boyd in one of the "big picture" essays.
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This is a must read for people new to Web 2.0 tools who are thinking of using social media and its a good read for those, such as consultants, who want to effectively communicate the value of these tools to their clients.

What I particularly liked about the book was the 'How to get started', 'Strategic considerations' and 'Challenges and Opportunities' sections behind each web 2.0 tool (Blogs, Social networks, Video and photo sharing, Mobile phones, Wikis, Maps and Virtual worlds) that help you implement and anticipate the problems you may face putting this exciting toolbox into place in a non-profit context.
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Format: Paperback
Ben Rigby's Practical Guide to Web 2.0 provides essential advice for anyone who is serious about reaching a young and tech-immersed audience. For those with online cold feet: open up this smart and accessible book. Rigby makes a great case for diving in-- and then provides the lessons that will get you where you want to go. I picked up this book when we were getting ready to build a new media site. It was like finding a treasure map.
Patrice O'Neill, Executive Producer The Working Group/Not In Our Town
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