Ben Rigby's new book provides organizations and campaigns with a how-to on finding and targeting young supporters, volunteers, memoirs, and donors. (Fundraising Success Magazine, 05/20/08)
Mobilizing Generation 2.0 is a practical and immediately useful guide for nonprofits, political campaigns, organizers, and individuals who want to better understand how to use Web 2.0 technologies. In easy-to-understand terms, this accessible book describes how readers can leverage new media (blogs, socialnetworking websites, photo- and video-sharing websites, mobile phones, wikis, online maps, and virtual worlds) to recruit, engage and mobilize young people.
Bringing together valuable guidance; big picture advice from recognized experts (Beth Kanter, Evan Wiiliams, danah boyd, Fred Stutzman, Steve Grove, Jonah Sachs, Seth Godin, Zack Exley, Martin Kearns, Jason Fried, Mitch Kapor, Katrin Verclas) as well as real-life stories of success; the book provides the information you need on the most widely used technologies like Blogger, MySpace, YouTube, Facebook, Flickr, and Second Life. Chapter by chapter, the author walks you through How Organizations Are Using It, How It Works, How to Get Started, Strategic Considerations, and Challenges and Opportunities.
The book, and its up-to-date website (www.mobilizingyouth.org), are filled with handy resources, tips, best practices, and more.
Praise for Mobilizing Generation 2.0
"Young voters, in increasing numbers, are tuning in and taking charge. This book is a great look at how to reach them more effectively."
—Congressman George Miller, chairman of the House Education and Labor?Committee
"Ben Rigby has pulled together the ultimate guide to using social media for political organizing."
—Micah Sifry, cofounder, Personal Democracy Forum and TechPresident
"Ben Rigby helps the people working hard to create change make sense of the vast array of technologies available."
—Marnie Webb, coCEO, TechSoup/NetSquared.org
"Mobilizing Generation 2.0 is an outstanding field manual for all nonprofits."
—Holly Ross, executive director, NTEN: The Nonprofit Technology Network
Both are excellent, I think of them as truly complementary of one another.
Granted that the book goes well beyond Web 2.0, covering mobile technology and Second Life, one should not get too hung up on this subtlety.
Rigby makes a great case for diving in-- and then provides the lessons that will get you where you want to go.
My copy of Mobilizing Generation 2.0 is dog-eared. I think. I'm not exactly sure what it looks like, anymore -- I keep lending it out. Read morePublished on February 24, 2009 by Royelen Lee Boykie
I was a little disappointed in this book. It is great for people who are not already familiar with wikis, blogs, social networking, etc. Read morePublished on June 23, 2008 by Mary J. Snyder
Ben Rigby's Practical Guide to Web 2.0 provides essential advice for anyone who is serious about reaching a young and tech-immersed audience. Read morePublished on June 11, 2008 by Patrice O'Neill