Mobilizing Generation 2.0: A Practical Guide to Using Web... and over one million other books are available for Amazon Kindle. Learn more
Qty:1
  • List Price: $39.95
  • Save: $8.33 (21%)
FREE Shipping on orders over $35.
Only 3 left in stock (more on the way).
Ships from and sold by Amazon.com.
Gift-wrap available.
Add to Cart
FREE Shipping on orders over $35.
Condition: Used: Good
Comment: Used Good condition book may have signs of cover wear and/or marks on corners and page edges. Inside pages may have highlighting, writing and underlining.
Access codes and supplements are not guaranteed with used items.
Add to Cart
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

Mobilizing Generation 2.0: A Practical Guide to Using Web 2.0: Technologies to Recruit, Organize and Engage Youth Paperback – April 25, 2008

ISBN-13: 978-0470227442 ISBN-10: 0470227443 Edition: 1st

Buy New
Price: $31.62
29 New from $9.47 43 Used from $0.01 1 Collectible from $9.98
Amazon Price New from Used from
Kindle
"Please retry"
Paperback
"Please retry"
$31.62
$9.47 $0.01

Free%20Two-Day%20Shipping%20for%20College%20Students%20with%20Amazon%20Student




Frequently Bought Together

Mobilizing Generation 2.0: A Practical Guide to Using Web 2.0: Technologies to Recruit, Organize and Engage Youth + Documentary Film: A Very Short Introduction
Price for both: $42.12

Buy the selected items together
  • Documentary Film: A Very Short Introduction $10.50

Customers Who Bought This Item Also Bought

NO_CONTENT_IN_FEATURE

Shop the New Digital Design Bookstore
Check out the Digital Design Bookstore, a new hub for photographers, art directors, illustrators, web developers, and other creative individuals to find highly rated and highly relevant career resources. Shop books on web development and graphic design, or check out blog posts by authors and thought-leaders in the design industry. Shop now

Product Details

  • Paperback: 288 pages
  • Publisher: Jossey-Bass; 1 edition (April 25, 2008)
  • Language: English
  • ISBN-10: 0470227443
  • ISBN-13: 978-0470227442
  • Product Dimensions: 9.1 x 7.1 x 0.4 inches
  • Shipping Weight: 1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (8 customer reviews)
  • Amazon Best Sellers Rank: #1,694,741 in Books (See Top 100 in Books)

Editorial Reviews

Review

Rigby and RTV have done us a great service by compiling a wealth of detailed information concerning all things technological. (Feminist Review, 07/15/08)

Ben Rigby's new book provides organizations and campaigns with a how-to on finding and targeting young supporters, volunteers, memoirs, and donors. (Fundraising Success Magazine, 05/20/08)

From the Back Cover

Mobilizing Generation 2.0

Mobilizing Generation 2.0 is a practical and immediately useful guide for nonprofits, political campaigns, organizers, and individuals who want to better understand how to use Web 2.0 technologies. In easy-to-understand terms, this accessible book describes how readers can leverage new media (blogs, socialnetworking websites, photo- and video-sharing websites, mobile phones, wikis, online maps, and virtual worlds) to recruit, engage and mobilize young people.

Bringing together valuable guidance; big picture advice from recognized experts (Beth Kanter, Evan Wiiliams, danah boyd, Fred Stutzman, Steve Grove, Jonah Sachs, Seth Godin, Zack Exley, Martin Kearns, Jason Fried, Mitch Kapor, Katrin Verclas) as well as real-life stories of success; the book provides the information you need on the most widely used technologies like Blogger, MySpace, YouTube, Facebook, Flickr, and Second Life. Chapter by chapter, the author walks you through How Organizations Are Using It, How It Works, How to Get Started, Strategic Considerations, and Challenges and Opportunities.

The book, and its up-to-date website (www.mobilizingyouth.org), are filled with handy resources, tips, best practices, and more.

Praise for Mobilizing Generation 2.0

"Young voters, in increasing numbers, are tuning in and taking charge. This book is a great look at how to reach them more effectively."
—Congressman George Miller, chairman of the House Education and Labor?Committee

"Ben Rigby has pulled together the ultimate guide to using social media for political organizing."
—Micah Sifry, cofounder, Personal Democracy Forum and TechPresident

"Ben Rigby helps the people working hard to create change make sense of the vast array of technologies available."
—Marnie Webb, coCEO, TechSoup/NetSquared.org

"Mobilizing Generation 2.0 is an outstanding field manual for all nonprofits."
—Holly Ross, executive director, NTEN: The Nonprofit Technology Network


More About the Authors

Discover books, learn about writers, read author blogs, and more.

Customer Reviews

4.6 out of 5 stars
5 star
6
4 star
1
3 star
1
2 star
0
1 star
0
See all 8 customer reviews
Both are excellent, I think of them as truly complementary of one another.
Robert David STEELE Vivas
Granted that the book goes well beyond Web 2.0, covering mobile technology and Second Life, one should not get too hung up on this subtlety.
Manny Hernandez
Rigby makes a great case for diving in-- and then provides the lessons that will get you where you want to go.
Patrice O'Neill

Most Helpful Customer Reviews

8 of 10 people found the following review helpful By Robert David STEELE Vivas HALL OF FAMETOP 1000 REVIEWER on May 10, 2008
Format: Paperback Verified Purchase
Edit of 18 May to recommend Groundswell: Winning in a World Transformed by Social Technologies as a different book, with more practical tips and annecdotal support, but in no way does that reduce my appreciation for this book. Both are excellent, I think of them as truly complementary of one another.

-----

I *like* this book. Although I have years of exposure to advanced information technology and read everything by gurus like Paul Strasssman (cf. Information Productivity: Assessing Information Management Costs of U. S. Corporationsand Steve Arnold (Arnold IT, look for "Google 2.0: The Calculating Predator, not sold on Amazon), I learned stuff from this book, and I found it to be exactly right for getting an old-school CEO or other management skeptic "oriented."

In 268 well-organized and well-presented pages, the book covers:

+ Blogging
+ Social Networking
+ Video and Photo Sharing
+ Mobile Phones
+ Wikis
+ Maps
+ Virtual Worlds

Each chapter has extremely clear headlines, gray boxes, figures, and endnotes. To get a sense of the book and the online offerings that back it up, visit mobilizingyouth.org, just add the [...]

A special value is short essays from top practitioners including Mitch Kapor whose essay, next to last, focuses on the coming convergence of virtual worlds and social networking.
Read more ›
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
1 of 1 people found the following review helpful By Manny Hernandez HALL OF FAME on August 5, 2008
Format: Paperback
There are books you enjoy because they are entertaining and there are books you enjoy because they make you think. This title is a part of the latter group. Ben Rigby clearly knows Web 2.0 and he also knows nonprofits. This combination make him excellent to convey to others in the nonprofit space how to better take advantage of social media tools to raise awareness, do fundraising and become more effective change agents.

All the chapters are structured similarly, with an opening section devoted to the understanding of the different technologies (blogging, social networking, video/photo sharing, mobile phones, etc.) and how they are being used by nonprofits and the public sector. Following comes a part that walks the reader through the basics of getting setup and running. Strategic considerations and possible challenges wrap up the chapter's core. As a prologue to each chapter there are two outside authors offering their "big picture" view to complement the topic.

Granted that the book goes well beyond Web 2.0, covering mobile technology and Second Life, one should not get too hung up on this subtlety. Mobilizing Generation 2.0 is a must-read for anyone working in a nonprofit or the public sector, wanting to connect to that ironically elusive "networked public," as described by Danah Boyd in one of the "big picture" essays.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
Format: Paperback
As a nonprofit tech professional looking to explore mobile campaigns, I found the chapter on mobile tech really clarified this burgeoning field. I was so thankful, in particular, for the "How to Get Started" section. It explained so well how to actually make it happen. By the time I was done, I had a good sense of the landscape and was able to move ahead in my nonprofit's plans for a mobile giving campaign. Couldn't ask for more!
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
Format: Paperback
For an ignoramus about blogging, social networks, etc. I find Rigby's book to be clear and informative. The case studies are extremely useful. He takes a balanced view of what can accomplished via the Internet and other modern electronic marvels.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again

Customer Images

Search