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Mobilizing the Home Front: War Bonds And Domestic Propaganda (Presidential Rhetoric and Political Communication)
 
 
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Mobilizing the Home Front: War Bonds And Domestic Propaganda (Presidential Rhetoric and Political Communication) [Hardcover]

James J. Kimble (Author)

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Book Description

Presidential Rhetoric and Political Communication May 1, 2006
During World War II, the home front offered unprecedented levels of moral, financial, and labor support for the war effort. This was no accident. Through the U.S. Treasury Department's war bond drives, Franklin D. Roosevelt's administration strategically cultivated national morale by creating the largest single domestic propaganda campaign known to that time.

Donald Duck and Bugs Bunny joined Judy Garland, Dorothy Lamour, and Lana Turner to urge Americans to buy war bonds, helping to create a virtual army of home front soldiers. Dr. Seuss drew cartoons, Irving Berlin wrote songs, and Norman Rockwell designed posters to help raise over $185 billion for the struggle, most of it coming from average citizens who well remembered the poverty of the Depression.

In Mobilizing the Home Front, James J. Kimble marshals archival documents, public appeals, and a wealth of internal memoranda, reports, and surveys to offer a new understanding of the government's eight war bond drives and the psyche of the nation at war.

With roots in propaganda studies, military history, rhetorical criticism, and peace studies, this book adds new dimensions to our understanding of the waging of war by the "Greatest Generation."


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Editorial Reviews

Review

"Kimble provides an informative and instructive account of a neglected but important aspect of war finance and domestic morale." -- John Morton Blum, Yale University, author of V was for Victory

"That Kimble has managed to say something new and interesting and consequential . . . is highly commendable." -- Davis Houck, Florida State University, author of FDR and Fear Itself

About the Author

James J. Kimble, an assistant professor of communication at Seton Hall University, received his Ph.D. from the University of Maryland. He is also a Distinguished Honor Graduate of the U.S. Army Chaplain Center and School.

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Inside This Book (learn more)
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
perfecting myth, apprehensive enthusiasm, war bond program, bond strategists, war bond propaganda, defense bond program, resignation phase, ironic conflation, enemy imagery, home front soldiers, bond staff, staff meeting notes, bond division, war bond campaign, fifth drive, rhetorical depiction, war loan, enemy constructions, ironic incongruities, fourth drive, terminal period, nationalist images, bond posters, bond appeals, pledge campaign
Key Phrases - Capitalized Phrases (CAPs): (learn more)
Victory Loan, United States, Mighty Seventh, Minute Man, Third War Loan, Pearl Harbor, Fourth War Loan, Sixth War Loan, Seventh War Loan, Courtesy National Archives, Iwo Jima, Courtesy Franklin, White House, Roosevelt Library, Treasury Department, Victory Fund Drive, Civil War, Liberty Loan, War Finance Division, Great War, History of Bonds, One Treasury, Paul Messaris, War Advertising Council, Daniel Chester French
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