Mobocracy: How the Media's Obsession with Polling Twists the News, Alters Elections, and Undermines Democracy [Hardcover]

Matthew Robinson (Author)

Book Description

Publication Date: January 22, 2002

The media is lying to you...
...and it's using "public opinion" to keep you misinformed. Welcome to the world of Mobocracy—a place where opinion polls, wielded by a cynical, ideologically-driven press, distort the news and change opinion. It's a place where the fleeting whims of a largely ignorant populace are used to supplant thoughtful, reasonable debate, and where, all too often, pollsters and the art they practice are shrouded behind a cloudy curtain of clever wording, data manipulation, and hidden agendas.
This is Mobocracy.
Never before in the history of our nation have public opinion polls played such a central role in the way policy is conceived, molded, and enacted. And at no time has there been a more dangerous and misleading abuse of public opinion than now. In Mobocracy, Matthew Robinson uncovers how the media's obsession with polling drives public policy, subverts elections, and decides what we see on the evening news. He reveals how our country's democratic process has been corrupted by the mob rule of an ill-informed electorate whose opinions are trumpeted at the expense of thoughtful reporting.
Through meticulous research and insightful interviews, this book exposes how the questionable science of polls can be manipulated, how poll-driven news leads to shallow coverage, and how many of our elected officials have come to serve poll results more than they serve their constituents. You will discover the underhanded ways that polls—not the Constitution or the law—drove the Clinton impeachment process, the 2000 presidential election, the confirmation hearings of government officials, and other critical events. You will find how coverage of many of the most divisive issues, such as abortion, gun control, and health care, is manipulated by polling that too often seeks to further an agenda, not measure opinion. And you will learn how to see through these ruses in the future.
Timely, provocative, and thoughtful, Mobocracy is a wake-up call to those concerned about the health of our republic and our freedom under the Constitution.
"If you've thought polls tell lies and that most politicians are cowards, here's the proof."
—David Limbaugh, author of Absolute Power

"Finally, someone has said what needed to be said—persuasively and passionately—about our cultural obsession with polls. Matt Robinson's insight and observations are worthy of debate and reflection."
—Joseph Farah, editor, WorldNetDaily.com

"Matt Robinson has performed an invaluable service for the American public; he has meticulously documented how the once-benign concept of gauging public opinion has been perverted into a weapon wielded by journalists with a political agenda. He's stripped away the veneer of respectability that the nation's media giants have tried to build around their misdeeds."
—David Limbaugh, author of Absolute Power

"Polling today is embedded in the culture of journalism. But as Matt Robinson so compellingly points out, at the very least the media must apply the same degree of journalistic skepticism to their own polling efforts as they do to the institutions and leaders they covet."
—John Merline, USA Today

Editorial Reviews

From Publishers Weekly

Conservative fears of democracy as "mobocracy" and "undermining authority" are as old as democracy itself; political commentator Robinson updates these fears with a highly selective attack on media polling. He addresses serious concerns rising voter ignorance, apathy and alienation, conflict-based horse-race politics, and the increased breakdown of deliberative democracy but does so with little sense of the structural, historical and analytical approaches used by more progressive authors to approach these same problems. He claims inaccurately that voter participation peaked in 1960, rather than 1876, and he connects voter apathy with the welfare state, ignoring the high voter turnout figures in Europe's more robust welfare states. Robinson rightly identifies the methodological sloppiness riddling most media polls and criticizes the media for not discussing their data-gathering procedures, but he's guilty of the same crime he examines polls selected on no apparent basis beyond his agenda of conflating their faults with the media's alleged liberal bias (which he asserts but never tries to prove). By insisting that polls saved Clinton from "the rule of law," Robinson ignores substantive arguments against impeachment by hundreds of constitutional scholars, as well as media calls for impeachment or resignation that contradict his claim that media agendas drove the polls. True believers will find a comforting elaboration of cherished beliefs others will find much heat, but scant light.

Copyright 2002 Cahners Business Information, Inc.

From Booklist

Robinson, a radio and television commentator, probes the increasing media reliance on polls to measure the trajectory of public opinions and political careers. The author examines how political reporters, pundits, and handlers use polling data to suit their purposes, make their point, and support their spin. Results are often skewed by the wording of polling questions; typically, Americans favor ideas that sound good but will hesitate when the cost of implementing the good idea is mentioned. Robinson examines several polls taken by media outlets and how the results affected reporting. "Polling has become the high-octane fuel of American political debate," with pollsters gaining celebrity and press coverage of elections that increasingly are driven by polls rather than issues. Robinson cites evidence that polls, said to be objective measures of public sentiment, actually cut off political debate and undermine new ideas. Premature reporting on the 2000 presidential election results, based on polls, has fueled calls for change. Robinson includes some suggestions for reform in a book that will appeal to readers interested in media and politics. Vanessa Bush
Copyright © American Library Association. All rights reserved

See all Editorial Reviews

Product Details

• Hardcover: 272 pages
• Publisher: Prima Lifestyles; 1st edition (January 22, 2002)
• Language: English
• ISBN-10: 0761535829
• ISBN-13: 978-0761535829
• Product Dimensions: 8.8 x 5.9 x 1.3 inches
• Shipping Weight: 1.1 pounds
• Average Customer Review: 4.2 out of 5 stars  See all reviews (14 customer reviews)
• Amazon Best Sellers Rank: #2,206,430 in Books (See Top 100 in Books)

More About the Author

Discover books, learn about writers, read author blogs, and more.

Customer Reviews

Most Helpful Customer Reviews

20 of 22 people found the following review helpful:

5.0 out of 5 stars Reviewing the review - Errors in Publishers Weekly review, March 10, 2002

By A Customer

This review is from: Mobocracy: How the Media's Obsession with Polling Twists the News, Alters Elections, and Undermines Democracy (Hardcover)

I didn't read the book - rather I'm commenting on the sophomoric review by the anonymous Publishers Weekly reviewer. I had to rate the book to post this comment so forgive my choice of 5 stars based simply on the silliness of the review. I counted 7 criticisms and negative comments in the review of the book. I'll tackle just 2 of these:

The reviewer claims turnout in presidental elections peaked in 1876 rather than 1960. It is true that 82.6% voted in 1876 versus 65.4% in 1960, however, presumably the book's author was discussing the modern age of voting, following the advent of women's suffrage in 1920. For the reviewer not to even consider this huge distinction betrays an enormous prejudice. Modern academic papers discuss the reasons for the drop in turnout since 1960, despite increased SES, which tends to raise turnout. Therefore, the drop since 1960 is the center of a fairly brisk scholarly debate.

Secondly, the reviewer claims that the book is wrong to connect voter apathy with the welfare state since Europe has "more robust welfare states" and higher voter turnout. While I can't address the book's claim that welfare is responsible for low voter turnout, a decrease in social connectedness (less married, less church-going), which may be somewhat linked to welfare, is the strongest variable dampening U.S. voting (By the way, the above is not moralizing ... I don't go to church. It's based on scholarly analysis; for example, see Ruy A. Teixeira "The Disappearing American Voter").

Meanwhile, the reasons Europe has greater turnout are varied and not related to a robust welfare state as the reviewer insinuates. Proportional representation (such as in the Netherlands) or direct presidential voting (like in France), increases the benefits of voting. Compulsory voting laws such as in Belgium (94% turnout in the 1980's) and Italy (84% turnout) criminalize the lack of voting, even though the laws are lightly enforced. The legislative makeup makes a difference; for example, Denmark (86%) and Israel (79%) have unicameral systems versus the strong bicameral system in the U.S. Furthermore, voter turnout is increased when there are many political parties since a voter's ballot can be more readily diluted than in the strong two-party system of the U.S.

The reviewer refers to the "media's alleged liberal bias (which he asserts but never tries to prove)." For proof of liberal bias, one has only to read the silly Publishers Weekly review of the book.

9 of 10 people found the following review helpful:

4.0 out of 5 stars Would you agree or disagree with the following statement?, April 3, 2002

By 

Andrew S. Rogers (Stamford, Connecticut) - See all my reviews
(VINE VOICE)    (TOP 1000 REVIEWER)    (REAL NAME)   

This review is from: Mobocracy: How the Media's Obsession with Polling Twists the News, Alters Elections, and Undermines Democracy (Hardcover)

If, as certain types of people never tire of reminding us, 'the United States is a republic, not a democracy,' it's legitimate to ask just how much attention the shifting winds of 'public opinion' really deserve. In fact, the Founders devoted much time and ink to this question, and our Constitution was devised with a number of mechanisms for insulating government from fickle populism. As Matthew Robinson makes clear in this important book, though, things have changed tremendously. And not for the better.

As Robinson describes it, a number of mutually reinforcing factors are at work here. For one thing, the American people don't know their civics very well (to put it mildly). 'Almost six in ten Americans, 59 percent, think the president, not Congress, has the power to declare war. Thirty-five percent of Americans believe the president has the power to adjourn Congress at his will. Almost half, 49 percent, think he has the power to suspend the Constitution. And six in ten think the chief executive appoints judges to the federal courts without the approval of the Senate (p. 189-190).' Opportunistic politicians and a media obsessed with the short term exploit this ignorance to promote, Robinson argues, left-wing political agendas and demonize those people and ideas of whom they disapprove.

The classic example of this, he says, was the Clinton impeachment debate, in which the American people apparently were persuaded that removing a president for high crimes and misdemeanors would constitute a 'coup' 'overturning the election' (an argument the Clintonites reinforced because their own polling showed it was working) -- as though Bob Dole and not Al Gore would somehow become president. For craven politicians, the fact that Clinton still had 'high approval ratings' was enough to justify acquittal. Thus did polling by partisan media trump law, morality, and the Constitution.

Robinson's book is well written, and covers many of the important bases. I was a little annoyed by the book's E-Z To Read design, with lots of headlines and subheads, pull quotes, and special formatting for poll questions and other highlights. But I know it improves 'readability,' and maybe that's what you need to do in order to get the Mob Robinson describes to keep reading.

As others have, I would suggest reading this alongside Bernard Goldberg's book, 'Bias.' The two of them are enough to make anyone swear off the American media altogether. Maybe we can spend our free time reading The Federalist (or better yet, Hans-Hermann Hoppe's 'Democracy: The God that Failed') instead.

6 of 6 people found the following review helpful:

5.0 out of 5 stars Intelligent, engaging, provocative and educational, January 29, 2002

By 

Verytired75 (Washington, DC) - See all my reviews

This review is from: Mobocracy: How the Media's Obsession with Polling Twists the News, Alters Elections, and Undermines Democracy (Hardcover)

Matthew Robinson's "Mobocracy" is a new and fascinating analysis of the media's obsession with opinion polls, and on media bias and manipulation. Robinson demonstrates how the media effectively use polls as a tool of political persuasion. He details the methodology involved and surveys all the major literature in a scholarly--though engaging--fashion. Informed by an exhaustive understanding of our nation's Founders, Robinson insightfully analyzes and demonstrates the major threat that the media's use of polls fundamentally poses to our constitutional democracy, and to our liberty. This book is a must read for any serious student of American politics.