Customer Reviews

Modeling for Insight: A Master Class for Business Analysts

5 star:		(1)
4 star:		(0)
3 star:		(0)
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1 star:		(0)

 

 

i am currently in the middle of the book and so far i can say i received my money's worth..

while the book might not be teaching any new concept.. the book takes you - thru a simple methodology - into how to tackle a problem.. then how to solve it.. Well, the authors do not like the word "solve" since most of what we want here is insight and not a solution for a mathematical equation..

an added benefit of the book is that you do not need to be a math or statistics guy to read - and then use - the whole book. the same goes for excel.. further, the website provides you with additional tools like the Tornado tool for quick results..

I am a Business Intelligence and analytics consultant and being an advocate of structured thinking - without painting with numbers as I have seen many organization, i find the methodology in the book very well accepted when you take the customer into a real-life problem and how to better decide..

when building Business Intelligence Competency Center's in financial sectors or telco, you find many of those armed with a data warehouse and many many database admin's who can link data to get you results.. however very few how have disciplined approaches in deriving insight from the many many reports that usually end in the dust-bin..

if you are building decision or predictive models for clients and you need a way to demystify your approach.. this is definitely your book.. and a very good start for Quants (quantitative engineers or analysts)

I am using the methodology already for our company's clients, my personal investments..

[5-stars indeed]

a book worth reading before this book is "How to Measure Anything: Finding the Value of Intangibles in Business".