This volume is indispensable for those who want to improve their focus group moderating skills. Based on years of experience in moderating and training others to moderate, Richard Krueger offers tips and sound advice on how to gain expertise in leading focus groups. The book is an easy-to-read overview of critical skills needed by moderators, the various approaches that successful moderators use and strategies for handling difficult situations. Beginners will find an invaluable guide and the more experienced will discover tips and strategies for honing their skills.
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About the Author
Richard Krueger, Ph.D., is a professor emeritus and senior fellow at the University of Minnesota. He spent 25 years with the University of Minnesota Extension Service serving as evaluation leader. Now he teaches qualitative research methods and program evaluation at the University of Minnesota. Although trained as a quantitative researcher, he was drawn to qualitative research. He has spent the last 30 years learning about, practicing, and teaching focus group interviewing.
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"I found it to be a challenge. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
assistant moderator, questioning route, focus group interviewing, focus group moderators, name tents, focus group results, conducting focus groups Key Phrases - Capitalized Phrases (CAPs): (learn more)
Has More Information, Involving Community Members, Problems Encountered New!
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Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
"I found it to be a challenge. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
assistant moderator, questioning route, focus group interviewing, focus group moderators, name tents, focus group results, conducting focus groups Key Phrases - Capitalized Phrases (CAPs): (learn more)
Has More Information, Involving Community Members, Problems Encountered New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
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- Collins Gem Body Language: How to Understand the Unspoken Language of Your Body by David Lambert on page 79
- Assessment Practice in Student Affairs: An Applications Manual by John H. Schuh on page 40, page 56, and page 438
- Library Evaluation: A Casebook and Can-Do Guide by Danny P. Wallace on page 51, and Back Matter
- Mission-Based Marketing: An Organizational Development Workbook (Wiley Nonprofit Law, Finance and Management Series) by Peter C. Brinckerhoff on page 82
- The Wilder Nonprofit Field Guide to Conducting Successful Focus Groups by Judith Sharken Simon in Back Matter
- Handbook of Communication Audits for Organisations by Owen D.W. Hargie in Back Matter
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