Designed specifically for the needs of the focus group moderator, this comprehensive guide covers everything from pre-session participant recruitment to post-session reporting. In addition, the author includes a wealth of advanced and new techniques, such as those for managing group dynamics, energizing a tired group, projective techniques, personality association and position fixing. Extremely practical and well-written, the book includes chapter summaries and a helpful glossary.
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"Thomas L. Greenbaum eats and breathes focus groups. If you want a definitive look at this research technique, you need either to live with the guru for a year or read his books."
(Dave Quincy )
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Inside This Book
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First Sentence:
This book is written for people who facilitate discussions, including focus groups, individual in-depth interviews, or general business meetings. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
pregroup briefing, recruitment screening questionnaire, focus group research process, focus group industry, recruitment screener, moderator report, most moderators, focus group environment, focus group facility, focus group room, moderating focus groups, client observers, focus group business, moderation technique, successful moderator, many moderators, experienced moderator, focus group process, focus group moderator, headline idea, focus group facilities, moderator guide, recruitment organization, focus group projects, focus group methodology Key Phrases - Capitalized Phrases (CAPs): (learn more)
United States, Focus Groups Versus One-on-One New!
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Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
This book is written for people who facilitate discussions, including focus groups, individual in-depth interviews, or general business meetings. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
pregroup briefing, recruitment screening questionnaire, focus group research process, focus group industry, recruitment screener, moderator report, most moderators, focus group environment, focus group facility, focus group room, moderating focus groups, client observers, focus group business, moderation technique, successful moderator, many moderators, experienced moderator, focus group process, focus group moderator, headline idea, focus group facilities, moderator guide, recruitment organization, focus group projects, focus group methodology Key Phrases - Capitalized Phrases (CAPs): (learn more)
United States, Focus Groups Versus One-on-One New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Citations (learn more)
6
books
cite this book:
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- A Handbook for Social Science Field Research: Essays & Bibliographic Sources on Research Design and Methods by Ellen Perecman on page 114
-
Polling America [Two Volumes]: An Encyclopedia of Public Opinion
: Polling America: An Encyclopedia of Public Opinion, Volume I, A-O by Samuel J. Best on page 249 - Mission-Based Marketing: An Organizational Development Workbook (Wiley Nonprofit Law, Finance and Management Series) by Peter C. Brinckerhoff on page 82
- A Handbook for Social Science Field Research: Essays & Bibliographic Sources on Research Design and Methods by Ellen Perecman on page 114
- Government and Democracy in Australia by Ian Cook in Back Matter
See all 6 books citing this book
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