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Modern Chrysler Concept Cars: The Designs That Saved the Company (ColorTech) Perfect Paperback – October 12, 2000

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Editorial Reviews

About the Author

Matt DeLorenzo is a longtime automotive writer. He has been editor of Autoweek, a staffer at Automotive News, and both Detroit editor and editor-in-chief at Road & Track magazine. Matt is an original member of the organizing committee for the North American Car and Truck of the Year awards. In addition to his extensive magazine writing, he has published a number of books, including Legendary American Cars, Modern Chrysler Concept Cars (winner of the 2000 Best of Books Award from the International Automotive Media Association), and Mustang 2005. Matt resides in Huntington Beach, California.
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Product Details

  • Series: ColorTech
  • Perfect Paperback: 144 pages
  • Publisher: Motorbooks (October 12, 2000)
  • Language: English
  • ISBN-10: 0760308489
  • ISBN-13: 978-0760308486
  • Product Dimensions: 9 x 0.4 x 8.2 inches
  • Shipping Weight: 1.3 pounds
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Best Sellers Rank: #2,410,579 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

10 of 11 people found the following review helpful By "toolpack" on October 18, 2000
Format: Perfect Paperback
I thought this book would be the usual pointless gushing, with lots of pictures and no information. Well, there's lots of pictures, all in color, along with sketches. Surprisingly, though, the writer also interviewed notables such as Bob Lutz and Tom Gale to get the story behind the concepts and their journey to production - or not. Lots of surprises.
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2 of 2 people found the following review helpful By Carlooks on October 30, 2005
Format: Perfect Paperback Verified Purchase
Modern Chrysler Concept Cars illustrates how concept car designs spurred another business recovery of Chrysler during the 1990s. The storyline is how Tom Gale's daring cab-forward and retro design concepts (again) rescued Chrysler from post-Iacocca business doldrums. The book gives a great birdseye view of the business value of pushing beyond current design boundaries through the voice of Chrysler design honcho,Tom Gale. On this basis alone it should probably be required reading for students of car design. Buy this book for its business lesson about the business power of design and for its great photos of handsome cars, not for revelations of the visual keys to car design.

Despite many high-quality photos (which alone make the book worth buying) there is little about visual design principles behind the success of Gale's cab-forward and retro designs. Most of the pictures are dramatic three-quarter perspectives that reveal little about the shapes and proportions underlying the designs. To understand a car's design you need to understand its basic proportions, shapes and primary lines. These are only revealed clearly in "elevations" - perpendicular-to-the-viewer side, front, rear and overhead views of a car. Such views are rarely shown anywhere and not in this book. These cars are handsome; I want to know why and these quarter-view photos don't show me, nor does the text. The text of this book is more about mechanical concepts, intended performance and design-management decisionmaking than about visual principles or insights into the designs pictured.

This story begins with the financial failure of Chrysler's daring Airflow design in the late 1930s.
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1 of 1 people found the following review helpful By R. Sardrena on June 28, 2009
Format: Perfect Paperback Verified Purchase
It is 2009: The U.S. Government is paying an aggressive Canadian/Italian industrialist billions of dollars to accept Chrysler into the Fiat empire. After years of German mismanagement, the resurgent American automaker of the nineties is a hollow shell, valued only for its Mexican factory in Toluca. "Experts" claim that Chrysler needs an infusion of Italian styling. While dining on ashes, one might reflect on what went right years ago.

This short but lavishly-illustrated softcover chronicles the decade in which Chrysler led America in daring automotive styling. Tom Gale and company churned out one thrilling concept after another. Unlike their rivals, Chrysler's concept cars often led to mass-produced models.

Regrettably, the company's very innovativeness made it attractive for a foreign takeover years later. The designers whose efforts were chronicled here were ushered out the door by Daimler executives. They knew what Americans wanted, they reasoned, and it was blocky cartoon-versions of American excess, "Kombi's" like the Magnum. Ahh, what might have been...
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Format: Perfect Paperback Verified Purchase
Spotted some I didn't remember seeing at any shows - good history with pictures.
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