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Modern Data Warehousing, Mining, and Visualization: Core Concepts 1st Edition

4 out of 5 stars 2 customer reviews
ISBN-13: 978-0131014596
ISBN-10: 0131014595
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From the Back Cover

Helping Future Managers Understand Data Warehousing

Written from both a technical and a managerial standpoint, this text provides a foundation for teaching the basic concepts of data warehousing, mining, and visualization.

This text places strong emphasis on helping students thoroughly understand the value of data warehouses and their associated technologies with a distinctly real-world orientation that emphasizes application and implementation over design and development in all topic areas.

An Applied Approach to Understanding Data Warehousing

With the end-of-chapter material, the Companion Website at www.prenhall.com/marakas , and Megaputer Intelligence, Inc's © PolyAnalyst and TextAnalyst data mining and visualization software applications packaged with this text, students will be hands on with the content!

  • Data Mining and Data Visualization Exercises: Based on Megaputer's PolyAnalyst and TextAnalyst software applications, these tutorials will help students associate, classify, predict, and acquire knowledge from numerical and structured data.
  • Extensive use of graphics and examples are used whenever a new concept is introduced. By referencing the material, students are able to clearly remember the .important material.
  • Narrative vignettes present situations using fictitious characters to further clarify concepts associated with the process of making a decision.

About the Author

George M. Marakas is an Associate Professor of Information Systems and the BAT Faculty Fellow in Global IT Strategy at the Kelley School of Business at Indiana University in Bloomington. His teaching expertise includes systems analysis and design, technology-assisted decision making, managing IS resources, behavioral IS research methods, and data visualitation and decision support. In addition, Marakas is an active researcher in the area of systems analysis methods, data mining and visualization, creativity enhancement, conceptual data modeling, and computer self-efficacy. Dr. Marakas is a world-renown author of textbooks. Including this text, he has written Systems Analysis and Design: An Active Approach and Decision Support Systems in the 21st Century, Second Edition, both published by Prentice Hall.

Marakas received his doctorate in Information Systems from Florida International University in Miami and his MBA from Colorado State University. Prior to his academic career, he enjoyed a highly successful career in the banking and real estate industries. His corporate experience includes senior management positions with Continental Illinois National Bank and the FDIC. In addition, Marakas served as president and CEO for CMC Group, Inc., a major RTC management contractor in Miami, for 3 years.

During his tenure at the University of Maryland and now at Indiana University, Marakas distinguished himself both through his research and in the classroom. He received numerous national teaching awards, and his research has appeared in the top journals in his field.

Beyond his academic endeavors, Marakas is also an active consultant and serves as an advisor to a number of organizations including the Central Intelligence Agency, the Department of the Treasury, the Department of Defense, British-American Tobacco, Xavier University, Citibank Asia-Pacific, Nokia Corporation, Eli Lilly Corporation, and United Information Systems, among many others. His consulting and executive education activities, spanning five continents, are concentrated primarily on e-commerce strategy, workflow reengineering, CASE tool integration, and global IT strategy formation. He is a Novell Certified Network Engineer and has been involved in the corporate beta testing program for Microsoft Corporation since 1990. Marakas is also an active member of a number of professional IS organizations, an avid golfer, a second-degree black belt in Tae Kwon Do, a PADI-certified divemaster, and a member of Pi Kappa Alpha fraternity.

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Product Details

  • Paperback: 274 pages
  • Publisher: Prentice Hall; 1 edition (December 2, 2002)
  • Language: English
  • ISBN-10: 0131014595
  • ISBN-13: 978-0131014596
  • Product Dimensions: 7.5 x 0.7 x 8.9 inches
  • Shipping Weight: 15.2 ounces
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #1,510,555 in Books (See Top 100 in Books)

More About the Author

Dr. George M. Marakas is a Professor of Information Systems at the College of Business at Florida International University. His teaching expertise includes Systems Analysis and Design, Technology-Assisted Decision Making, Electronic Commerce, Management of IS Resources, Behavioral IS Research Methods, and Data Visualization and Decision Support. In addition, George is an active researcher in the area of Systems Analysis Methods, Data Mining and Visualization, Creativity Enhancement, Conceptual Data Modeling, Technology Acceptance, and Computer Self-Efficacy.

George received his Ph.D. in Information Systems from Florida International University in Miami and his MBA from Colorado State University. Prior to his position at FIU, he has been a member of the faculty at University of Kansas, the R.H. Smith School of Business at University of Maryland and the Kelley School of Business at Indiana University, as well as an adjunct faculty member at Helsinki School of Economics. Preceding his academic career, he enjoyed a highly successful career in the banking and real estate industries. His corporate experience includes senior management positions with Continental Illinois National Bank and the Federal Deposit Insurance Corporation. In addition, George served as President and CEO for CMC Group, Inc., a major RTC management contractor in Miami, FL for three years.

Throughout his academic career, George has distinguished himself both through his research and in the classroom. He has received numerous national teaching awards and his research has appeared in the top journals in his field. He is also the author of five best-selling textbooks in information systems: Decision Support Systems for the 21st Century, Systems Analysis and Design: An Active Approach, Data Warehousing, Mining, and Visualization: Core Concepts and Management Information Systems and Introduction to Information Systems with Professor James O'Brien.

Beyond his academic endeavors, George is also an active consultant and has served as an advisor to a number of organizations including the Central Intelligence Agency, British-American Tobacco, the Department of the Treasury, the Department of Defense, Xavier University, Citibank Asia-Pacific, Nokia Corporation, Professional Records Storage, Inc., and United Information Systems, among many others. His consulting activities are concentrated primarily on global IT strategy, design and deployment of global IT architectures, workflow reengineering, e-Business strategy, and ERP and CASE tool integration. In addition, George and his wife Kyle are co-owners of K and G Cycles LLC (www.kandgcycles.com), an online motorcycle parts and accessories retailer.

George is also an active member of a number of professional IS organizations and is an avid golfer, a 2nd Degree Black belt in Tae Kwon Do, a PADI Master Scuba Diver Trainer and IDC Staff Instructor, and a member of Pi Kappa Alpha fraternity.

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Format: Paperback Verified Purchase
i bought this because it is a required text for one of the classes i am taking in school. hitherto, the book content is good however the print quality is not as good. i think the publisher should improve on the print quality.
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Format: Paperback Verified Purchase
The order arrived faster than I expected. I would definitely order from this seller again and highly recommend them to everyone! Your order will arrive in the exact condition as described and with speedy delivery.
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