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Mom 3.0: Marketing WITH Today's Mothers by Leveraging New Media & Technology Hardcover – September 24, 2008

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$26.00 FREE Shipping on orders over $35. Only 3 left in stock (more on the way). Ships from and sold by Amazon.com. Gift-wrap available.

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Mom 3.0: Marketing WITH Today's Mothers by Leveraging New Media & Technology + Tuning into Mom: Understanding America's Most Powerful Consumer
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Product Details

  • Hardcover: 272 pages
  • Publisher: Wyatt-MacKenzie Publishing (September 24, 2008)
  • Language: English
  • ISBN-10: 1932279903
  • ISBN-13: 978-1932279900
  • Product Dimensions: 6 x 0.8 x 9 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Best Sellers Rank: #1,700,106 in Books (See Top 100 in Books)

More About the Author

Maria T. Bailey is the most recognized and published author on the subject of marketing to moms. Her latest book, Millennial Moms: 202 Facts Marketers Need to Know to Build Brands and Drive Sales, offers extensive research data and valuable insight on this youngest (and largest) cohort of moms in history. This book adds to a series of books examining the buying power and shopping behaviors of moms.

Maria is the CEO of BSM Media, an international firm that specializes in marketing to mothers. She engages with millions of moms each month on radio, TV, in print, and online. She is also the host of the nationally syndicated radio show, Mom Talk Radio. Maria is the founder of MomTV.com, BlueSuitMom.com, National Mom's Nite Out and MomSelect.com. Her expertise in connecting brands with the mom market can be seen in programs she created for clients such as Disney Social Media Moms Celebration, Chick-fil-A Mom's Panel, Beaches Social Media on the Sand and Huggies MomInspired.

Maria is a media resource and can be seen in The Wall Street Journal, Oprah, USA Today and on ESPN, MSNBC, CNN and ABC Nightly News.

In her spare time, Maria loves to spend time with her four children, fish and run marathons (26 and counting).

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0 of 1 people found the following review helpful By Cynthia Robinson on December 22, 2008
Format: Hardcover
I couldn't stop reading. Understanding the power of what's important today's mothers could not have been writting any better. Fast, Eco friendly, simple, acceesibility, empowerment, time management, these are some of the words I would use to describe my life as a working mom and Mom 3.0 effectly describles what I would look for in today's marketing world. Once again Maria has outdone herself! Great foward thinking!
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0 of 2 people found the following review helpful By Amazon Customer on October 27, 2008
Format: Hardcover
Maria has keen insights into the inner world of moms (she runs several mom websites including BlueSuitMom.com, NewBaby.com and is the host of Mom Talk Radio). Her new book talks about the latest technology and how companies can engage mothers. She covers video blogging, podcasting, blogging, mobile devices and more. I've met Maria in person and attended her workshops and this book is the next best thing to sit down with her in person.

I've also read her other books Trillion Dollar Moms and Marketing to Moms. They were both great - but this one is better.
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0 of 2 people found the following review helpful By Ad Exec on April 3, 2009
Format: Hardcover
This is a great book for anyone interested in the nuances of how best to market to women in our digitally dynamic world. Unlike other business "tutorials," this book offers advice on every page that is compelling and actionable.
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