Mom 3.0: Marketing WITH Today's Mothers by Leveraging New Media & Technology [Hardcover]

Maria T. Bailey (Author)

Book Description

Publication Date: September 24, 2008

Internationally recognized marketing trend specialist Maria Bailey's cutting edge information on marketing to today's mothers with tomorrow's technology.

Product Details

• Hardcover: 272 pages
• Publisher: Wyatt-MacKenzie Publishing (September 24, 2008)
• Language: English
• ISBN-10: 1932279903
• ISBN-13: 978-1932279900
• Product Dimensions: 6 x 0.8 x 9 inches
• Shipping Weight: 1.2 pounds (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (4 customer reviews)
• Amazon Best Sellers Rank: #385,134 in Books (See Top 100 in Books)

Most Helpful Customer Reviews

0 of 1 people found the following review helpful

5.0 out of 5 stars Excellent! Understanding the power of what's important to Mothers December 22, 2008

By Cynthia Robinson

Format:Hardcover

I couldn't stop reading. Understanding the power of what's important today's mothers could not have been writting any better. Fast, Eco friendly, simple, acceesibility, empowerment, time management, these are some of the words I would use to describe my life as a working mom and Mom 3.0 effectly describles what I would look for in today's marketing world. Once again Maria has outdone herself! Great foward thinking!

0 of 2 people found the following review helpful

5.0 out of 5 stars A must read for all interested in marketing to women April 3, 2009

By Ad Exec

Format:Hardcover

This is a great book for anyone interested in the nuances of how best to market to women in our digitally dynamic world. Unlike other business "tutorials," this book offers advice on every page that is compelling and actionable.

0 of 2 people found the following review helpful

5.0 out of 5 stars Excellent Resource January 27, 2009

By Patti Chadwick VINE™ VOICE

Format:Hardcover

No doubt about it, Maria Bailey has her finger on the pulse of American Moms. Having the heart of a mother herself, she is able to understand what is important to mothers today and is able to translate that into a powerful marketing tool.

We live in a techie world and Bailey teaches us how to connect with mothers in a way that is mutually beneficial and meaningful. It is a great resource and an easy read.