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Mom, Inc.: The Essential Guide to Running a Successful Business Close to Home Paperback – April 4, 2012


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Mom, Inc.: The Essential Guide to Running a Successful Business Close to Home + Creative, Inc.: The Ultimate Guide to Running a Successful Freelance Business + Blog, Inc.: Blogging for Passion, Profit, and to Create Community
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Product Details

  • Paperback: 208 pages
  • Publisher: Chronicle Books (April 4, 2012)
  • Language: English
  • ISBN-10: 1452101213
  • ISBN-13: 978-1452101217
  • Product Dimensions: 5.8 x 0.8 x 8.2 inches
  • Shipping Weight: 13.6 ounces (View shipping rates and policies)
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (9 customer reviews)
  • Amazon Best Sellers Rank: #596,995 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Meg Mateo Ilasco is a mother of two, freelance artist and writer, and a serial entrepreneur who started her first business in 1999. She is the author of several books, including Craft, Inc., Creative, Inc., and the Craft, Inc. Business Planner, and is also the cofounder and creative director of the home and lifestyle magazine Anthology. Meg lives in the San Francisco Bay Area. Visit her at www.mateoilsaco.com.

Cat Seto balances design, illustration, writing, and motherhood in her San Francisco studio and boutique. Her stationery products and custom wedding line are carried by retailers around the country. In addition, Cat received an MFA in creative writing from the University of Michigan, and her writing has appeared in publications such as the first edition of Best New American Voices. Visit her at www.catseto.com and www.momincdaily.com.

Customer Reviews

4.3 out of 5 stars
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See all 9 customer reviews
I have already implemented ideas from the book and I just finished reading it today.
Amazon Customer
This book abounds with constructive ideas on blogging, approaching target clientele, developing realistic goals and running a business from home and beyond.
Shoma Jha
I love the authors' clear, honest writing style and appreciate them sharing their knowledge and experiences.
lsvdesign

Most Helpful Customer Reviews

6 of 6 people found the following review helpful By L. H. on October 4, 2012
Format: Paperback
I didn't read every word of this one, but skimmed the parts that seemed most applicable to me with a business selling a good (as opposed to a consulting business). I'm not sure who would find it a great resource, it's very basic and broad with not a lot of specific detail. The resources pages aren't as detailed as I'd have liked, and way too much of the book is taken up with inspiration interviews. I much preferred Craft, Inc. by the same author.
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2 of 2 people found the following review helpful By Shoma Jha on December 4, 2012
Format: Paperback
As a mother of four and a "stay-at-home" mom of 12 years, Mom Inc. resonated with me. This unique book is at once inspiring and practical. The interviews with mothers who juggle the demands of motherhood along with the demands of running a creative business repeatedly highlight the fact that it can be done. Through several real life stories, Ilasco and Seto illustrate how one's passion can be developed into a successful and fulfilling career. Additionally, Mom Inc. serves as a useful guide for starting a creative business in today's Internet heavy world. This book abounds with constructive ideas on blogging, approaching target clientele, developing realistic goals and running a business from home and beyond. I highly recommend this book to any mother yearning to pursue her dream career while balancing the role of parenthood. A motivating and valuable resource!
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2 of 3 people found the following review helpful By Amazon Customer on August 27, 2012
Format: Paperback
I loved, loved this book. Just read it on my Kindle and highlighted passages like crazy. As a mother of five starting a business, I was inspired by the very hands-on approach to this writing. The authors gave both clear and concise instructions as well as success stories of real women. Real, meaning women like me trying to find balance and success. The book is also very current, offering ideas on blogs, websites and Etsy sales. I have already implemented ideas from the book and I just finished reading it today. Highly recommended to all those thinking of starting a feasible business. You will be inspired to go for it!
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Format: Paperback Verified Purchase
I'm an experienced small business owner (running a graphic design studio for almost 12 years) however I'm a new mom. I'm currently working on launching a baby goods business, so I found the book super helpful and informative. I came away with lots of ideas I could put into practice for my new business.

I love the authors' clear, honest writing style and appreciate them sharing their knowledge and experiences. Both authors are not only successful small business owners but also moms, so they are an inspiration to myself and other moms starting or running a business. It's currently a fixture on my desk, marked with many sticky notes!
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3 of 5 people found the following review helpful By Corsetra, costumer on October 4, 2012
Format: Paperback Verified Purchase
for a book with the Title of MOM inc. I would have expected more to do with being a mom in a home business, but the biggest advice seemed to be get a baby sitter! Not much was actually mom focused.
The interviews were interesting, but all had a heavy influence of DESIGN, not so much on making, some on marketing.
Overall I found it wasn't for me and what I wanted to do.
How ever it is printed and bound wonderfully and looks very fresh and new after I read it, and I bought it used! I hope to pass it on to someone else.
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Mom, Inc.: The Essential Guide to Running a Successful Business Close to Home
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