Today’s connected customers now more than ever are hyper aware of the many choices they have; customers today are more demanding and less loyal than times in the past. This presents a special challenge to businesses, to marketers trying to keep up with changes in customer behavior, technology and trends. Based on Larry Bailin’s popular seminar of the same title, Mommy, Where Do Customers Come From? details the changes in approach necessary to successfully market and sell products and services to your connected customers. Bailin first profiles the new customers, explaining what they want, how they differ from consumers of the past, and how to communicate presence and value to them. Written in a witty, shoot-from-the-hip style, and featuring chapters like “Mommy, Someone’s at the Door” and “Mommy, I Think They’re Talking About Me,” the book describes how to best utilize today’s marketing vehicles from email and websites to more current tools such as blogs and Podcasts.
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Book Description
Editorial Reviews
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"In today's competitive marketplace, managing "consumer" relationships is critical to a company's profitability and long term success. This was a major weakness for us. "Mommy Where Do Customers" helped us realize that we needed to rethink our online strategy to build relationships with our customers and not just increased web traffic to our site." -- Donald Townsend "Director Trade Marketing, Sara Lee HBC"
--This text refers to an alternate
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Book Description
Looking for a marketing book that ...Tells it like it is?... Can help you keep up in an ever changing world?... Is the right fit no matter your business type or size?
Mommy, Where Do Customers Come From? covers all aspects of marketing and selling products and services to a new breed of customer. Customers have become less loyal, more demanding and have more choices. With the proliferation of vehicles such as the Internet, Email, BLOGs, Podcasts and others, reaching the right customer with the right message is harder than ever before. Mommy, Where Do Customers Come From? deals with these issues and breaks down barriers like no other marketing book.
Helping businesses decipher and deal with this changing online landscape and its effects on the ever changing customer is the purpose of this book. Allowing a business of any size, location or type to not only understand when something needs to be done, but what that something is and what the outcome should be.
Mommy, Where Do Customers Come From? puts the business back in control of the message that is in front of its customers. Empowering readers to take action by taking an active role in the understanding and execution of their visible details. In this book, we strip away the nonsense from the common sense to uncover connective marketing messages that allow businesses to create what they really need the most sales.
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Most Helpful Customer Reviews
4 of 5 people found the following review helpful:
2.0 out of 5 stars
Web 1.0 explained,
This review is from: Mommy, Where Do Customers Come From?: How to Market to a New World of Connected Customers (Hardcover)
If you don't do email on the run, don't understand what a smart phone does, don't know what a podcast is and don't know that "Managed properly, the web can do a great deal for you and your business," this book is for you.
If you are completely inexperienced in web site design and marketing, Mommy provides a good fundamental primer. If you are unaware that "Text that is located at the top of the page may be the most important part of your site," don't know what "Above the fold" means, that consistency in style is important, or what web analytics are, this book will provide some good information. Mommy has its moments. It's basic, and for the right reader it will be valuable. But in the end, it's not really talking about "A New World of Connected Customers." It's really talking about a previous generation of internet users, Web 1.0, not the current constantly tribing, twittering, blogging, We-Thinking mass of consumers that businesses need to worry about today. For businesses that are still coming up to speed with the web, that may be enough. If you've been on the web a while, maybe not so much. You can read my complete review at [...]
1 of 1 people found the following review helpful:
5.0 out of 5 stars
Great read,
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This review is from: Mommy, Where Do Customers Come From?: How to Market to a New World of Connected Customers (Paperback)
Larry Bailin writes in a way that's easy for anyone to read. His points are simple, and easy to follow. If you own a business and need to know how to sell online then I suggest you buy this book. Read it and take some of his advice and then turn to his role models for even better ideas. He talks about his role models and their books a lot within this one.
5 of 7 people found the following review helpful:
5.0 out of 5 stars
"Mommy" is an Instant Classic,
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This review is from: Mommy, Where Do Customers Come From?: How to Market to a New World of Connected Customers (Hardcover)
The world of marketing has been turned on its head. What worked in business even a couple years ago is totally different now in this age of social networking, blogs, podcasts, wikis et al. Marketing methods and skill sets that were cutting edge in 2006 are now "old school." The good news is that "Mommy, Where Do Customers Come From" is the exact instruction manual you need to stay cutting edge. Written in an engaging manner, the books depth and detail belies its simplistic title. Author Larry Bailin is a marketing genius and he isn't bashful about sharing his methods or opinions. I've read almost every great marketing book over the last 20 years: From Seth Godin's "Permission Marketing" to Malcolm Gladwell's "Tipping Point". Though this is the author's first book, it's not a stretch to say Larry Bailin's "Mommy, Where Do Customers Come From" should be mentioned in the same sentence. If staying on the cutting-edge of marketing is important to you, you won't be disappointed.
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Inside This Book
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Key Phrases - Statistically Improbable Phrases (SIPs):
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disconnected page, stats programs, website usability, search engine placement, connected customer, content management tools, offline marketing, search engine spider, engine spiders, cave painter Key Phrases - Capitalized Phrases (CAPs): (learn more)
Single Throw, David Oreck, New Jersey, Red Flag, Branches Catering, Pay Per Click Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
disconnected page, stats programs, website usability, search engine placement, connected customer, content management tools, offline marketing, search engine spider, engine spiders, cave painter Key Phrases - Capitalized Phrases (CAPs): (learn more)
Single Throw, David Oreck, New Jersey, Red Flag, Branches Catering, Pay Per Click Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
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