4 of 5 people found the following review helpful:
2.0 out of 5 stars
Web 1.0 explained, July 28, 2009
This review is from: Mommy, Where Do Customers Come From?: How to Market to a New World of Connected Customers (Hardcover)
If you don't do email on the run, don't understand what a smart phone does, don't know what a podcast is and don't know that "Managed properly, the web can do a great deal for you and your business," this book is for you.
If you are completely inexperienced in web site design and marketing, Mommy provides a good fundamental primer. If you are unaware that "Text that is located at the top of the page may be the most important part of your site," don't know what "Above the fold" means, that consistency in style is important, or what web analytics are, this book will provide some good information.
Mommy has its moments. It's basic, and for the right reader it will be valuable. But in the end, it's not really talking about "A New World of Connected Customers." It's really talking about a previous generation of internet users, Web 1.0, not the current constantly tribing, twittering, blogging, We-Thinking mass of consumers that businesses need to worry about today. For businesses that are still coming up to speed with the web, that may be enough. If you've been on the web a while, maybe not so much.
You can read my complete review at [...]
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1 of 1 people found the following review helpful:
5.0 out of 5 stars
Great read, April 8, 2011
Larry Bailin writes in a way that's easy for anyone to read. His points are simple, and easy to follow. If you own a business and need to know how to sell online then I suggest you buy this book. Read it and take some of his advice and then turn to his role models for even better ideas. He talks about his role models and their books a lot within this one.
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5 of 7 people found the following review helpful:
5.0 out of 5 stars
"Mommy" is an Instant Classic, November 16, 2007
The world of marketing has been turned on its head. What worked in business even a couple years ago is totally different now in this age of social networking, blogs, podcasts, wikis et al. Marketing methods and skill sets that were cutting edge in 2006 are now "old school." The good news is that "Mommy, Where Do Customers Come From" is the exact instruction manual you need to stay cutting edge. Written in an engaging manner, the books depth and detail belies its simplistic title. Author Larry Bailin is a marketing genius and he isn't bashful about sharing his methods or opinions. I've read almost every great marketing book over the last 20 years: From Seth Godin's "Permission Marketing" to Malcolm Gladwell's "Tipping Point". Though this is the author's first book, it's not a stretch to say Larry Bailin's "Mommy, Where Do Customers Come From" should be mentioned in the same sentence. If staying on the cutting-edge of marketing is important to you, you won't be disappointed.
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