Customer Reviews

Mommy, Where Do Customers Come From?: How to Market to a New World of Connected Customers

5 star:		(13)
4 star:		(1)
3 star:		(0)
2 star:		(1)
1 star:		(0)

 

 

If you don't do email on the run, don't understand what a smart phone does, don't know what a podcast is and don't know that "Managed properly, the web can do a great deal for you and your business," this book is for you.

If you are completely inexperienced in web site design and marketing, Mommy provides a good fundamental primer. If you are unaware that "Text that is located at the top of the page may be the most important part of your site," don't know what "Above the fold" means, that consistency in style is important, or what web analytics are, this book will provide some good information.

Mommy has its moments. It's basic, and for the right reader it will be valuable. But in the end, it's not really talking about "A New World of Connected Customers." It's really talking about a previous generation of internet users, Web 1.0, not the current constantly tribing, twittering, blogging, We-Thinking mass of consumers that businesses need to worry about today. For businesses that are still coming up to speed with the web, that may be enough. If you've been on the web a while, maybe not so much.

You can read my complete review at [...]

Larry Bailin writes in a way that's easy for anyone to read. His points are simple, and easy to follow. If you own a business and need to know how to sell online then I suggest you buy this book. Read it and take some of his advice and then turn to his role models for even better ideas. He talks about his role models and their books a lot within this one.

The world of marketing has been turned on its head. What worked in business even a couple years ago is totally different now in this age of social networking, blogs, podcasts, wikis et al. Marketing methods and skill sets that were cutting edge in 2006 are now "old school." The good news is that "Mommy, Where Do Customers Come From" is the exact instruction manual you need to stay cutting edge. Written in an engaging manner, the books depth and detail belies its simplistic title. Author Larry Bailin is a marketing genius and he isn't bashful about sharing his methods or opinions. I've read almost every great marketing book over the last 20 years: From Seth Godin's "Permission Marketing" to Malcolm Gladwell's "Tipping Point". Though this is the author's first book, it's not a stretch to say Larry Bailin's "Mommy, Where Do Customers Come From" should be mentioned in the same sentence. If staying on the cutting-edge of marketing is important to you, you won't be disappointed.

Excellent Book!!!

Filled with lots of Great, relevant information. An informative, quick read, with just the right amount of wit.

An excellent web marketing 101 book for all business owners.

"Mommy, Where Do Customers Come From?" was a fun and easy read! I run both and online and "offline" business and I certainly picked up a lot of nuggets that can be applied to both. Author, Larry Bailin was certainly direct and to the point.

Mike Dolpies

Read this book before you develop a website. Most small businesses lack the finances to hire a true web expert when they first build a website. That's ok if you read this book first. Armed with the knowledge of this book you will be able to go to your web designer and say "This is how I want it" and "No, don't do that" with authority.

Larry rockets through the essential area of website development with short chapters written in an irreverent style. Subjects covered are: website design, web strategy, search engine optimization, website functionality, website analytics, email marketing, and choosing a website programmer. It has the most understandable explanation on how search engines work that I have ever read. Everything is written on a non-technical level so that you can understand the concepts.

Larry writes that he hopes you find at least one practical solution in reading this book. In truth you will take away several. You will have several "aha' moments. If you already have a website, you will read something and say..."I need to get that fixed."

The only thing lacking from this book is a little more depth. Larry gives you a great surface overview and several useful ideas. But because the book is written concisely it's a little short on what to do next. Maybe that can be Larry's next book.

I highly recommend this book for small business owners getting ready to develop a website. Read this book before you spend the money on a website. If you already have one, read this book so you know what you need to go back and fix.

My style of book. Easy to read. Short, fun and to the point. Provided good insights, explanations, do's and don'ts and most importantly actions to take now. Written by a businessman for business people. Learn more about growing your business through your website and search engines.

Being in sales my entire career, when I picked up this book, I thought I was in for another "how to" book. Instead, what I got was a, "Yo, this is what you are NOT doing and too bad if you don't like it!"

No beating around the bush with this book. I think it reads this way because the author is that passionate about marketing and wants us all to be successful marketers.

There are a lot of really solid, nuggets, advice and tips in here that are often overlooked. For a new author, Mr. Bailin offers great insight that will help virtually anyone in any type of business. So stop, take a breath, put on your thick skin and get reading this book!

I was fortunate to see Larry at a conference in NV last month and received a pre-release copy of the book. Larry presents one of the most entertaining - and educational - seminars out there. The book allowed me to "bring him back to the office" so to speak and share what I learned with my staff.

I pointed them to Amazon to get their own copy (mine was getting dog-eared and I simply didn't want to share it anymore!) as required reading. I will have any new staffers read it as well.

Thanks to Larry for rolling his sleeves up and writing a book that everyone and every level can - and absolutely should - read to better understand the new customer and new marketing mediums. I'm also buying some for clients - hoping to make my life easier when discussing Internet marketing.

To sum it all up...I usually don't write reviews, but I wanted to share this. As an ad agency executive I found the book to be extremely informative, and just a really good, unassuming read.

BTW Larry: I am formerly from NJ...I miss the no-holds-barred mentality. Thanks for bringing me back!

Being a new business owner with limited funds, I have decided to create my own website. I was given a copy of "Mommy Where Do Customers Come From" from an old friend, to help me create my site.
As I started reading, I found this book to be immediately interesting and helpful. The author certainly went out of his way to ensure an easy read by breaking down and easily explaining any technical jargan. He also throws in some humor to help you along.
I have gotten some valuable inside information from this book and have no doubt that by incorporating what I have learned will certainly help my website.
I recommend this book to anyone creating a new website or looking to perfect an existing one.

ES