|Amazon Price||New from||Used from|
Well, reviewing this book is hard. The guy who put a car on the cover basically put the author in a spot. You see, the book is not about cars, not at all. Read morePublished 27 days ago by Charles Hall
I love Fiat and I love history. Have not finished book but interesting reading.Published 9 months ago by Ed Dunn
Interesting read about how this trade came about and how Fiat bettered mercedes in the deal.I liked the Italans approach to the unions.Published 12 months ago by Gilbert Rowe
I loved the background and all the references. The history is well documented without being boring.
I will recommend this book to my friends.
How to condense the history of an over 100 years old business dynasty on mere 300 some pages?
The author was able to show us the key roles of the founder, his grandson and... Read more
This was a most fascinating story of the Agnelli family. With all their wealth they had a lot of problems, too. Read morePublished 17 months ago by Jane Upp
I was expected much better. I bought the book rather than the ebook because I thought it may be something worth keeping and ordered the print version. Read morePublished 22 months ago by E. Golden
The latter part of the book deals with the Fiat/Chrysler merger. Informative book. If you want more information on current automotive merger activity, this is a good read.Published 22 months ago by Freddie
I'm a car guy. I read Iacocca, Lutz, Gyer, Vlasic, Hoffman, Rattner, etc. I picked this one because it was going to be about the Chrysler Fiat turn around and Marchionne. Read morePublished on May 13, 2013 by Utah Ron