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Mondo Agnelli: Fiat, Chrysler, and the Power of a Dynasty Hardcover – December 13, 2011
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From the Author: Five Things You Should Know About Fiat
2. Fiat is more than cars. During its peak, its slogan was "Land, Sea, Sky" because it made engines for everything from ocean liners to trains to helicopters to planes. At its peak in the post-war boom of the 1960s, it even made refrigerators. Its engineering prowess was widely recognized. Guglielmo Marconi, the inventor of the radio, worked at Fiat"s Magneti Marelli spare parts company. Fiat now makes tractors and construction equipment as well as Ferraris, Fiats and Alfa Romeos.
3. Fiat was the only company in the world willing to buy Chrysler at the end of 2008. 4. Fiat's Balilla – the precursor to today's zippy 500 – was a "people's car" launched in 1932 that pre-dated the Volkswage's Beetle by about five years.
5. Fiat Chairman John Elkann is the first Agnelli family member at the helm of Fiat who doesn't bear the Agnelli name. He is the great-great-grandson of the company's founder, Giovanni Agnelli.
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Top Customer Reviews
In short, a must read. You will learn a lot and also have a lot of fun. Happy reading!
Clark brings FIAT and the Agnelli family to the current day. The Chrysler take-over and the intense international meetings give greater weight and clarity to all that has gone on in the past three years in the U.S. auto industy. This book marries politics, history, and international banking with the stories of the rich and famous in one good read. I highly recommend this book.
There are many typos in this book which can be distracting when you read it. My advice is to read over them and hopefully the editors will get it right in the next printing.
The Mondo Agnelli book was a terrific read about a company and a family in a fascinating period of Italian history. The interwoven stories of the Miracolo period of the postwar years in Italy and the dominance of Fiat and their products and the iconic meaning of that company's brand and the hundreds of thousands of Italians who emigrated north to work in the factories of Turin. Also about the emergence of Gianni Agnelli and his persona as I think Time Magazine called him the "industrialist as hero." How effective he really was may be another question but the Agnelli control did persevere. It's remarkable how the book weaves together all that history of family and development of Fiat through that dynamic but also troubling story. Then the remarkable Marchione period and the story of his takeover of Chrysler through breathtaking boldness and determination. The combination of Marchione with Gabetti, the Agnelli's old consigliere, handing the mantle on to a figure so dramatically different from Agnelli and so right for the times, salvaging the family's position again with the company. It's terrifically written with all of those scenes brought to life by your familiarity with all of the landscape, the buildings, and the atmosphere of it.
The section of book containing the history of FIAT may be of limited interest to American readers but the alternative way of providing a background to the merger would be yet another rehashing of Chryslers problems for the last 20 years. The author emphasizes that all parties to the negotiation wanted it to work. Chrysler management, FIAT management, the UAW, Chrysler bond holders, and the Obama administration were all highly motivated.
In some ways this is the Sergio Marchionne story with the Agnelli family playing backup but it is also the story of one segment of the ongoing transformation world auto industry.
Most Recent Customer Reviews
The book fails to mention that Sergio is personally responsible for the fiery deaths of dozens of people that continue to this day due to the vulture capitalism that extends to... Read morePublished 6 months ago by Jenelle R. Embrey
Well, reviewing this book is hard. The guy who put a car on the cover basically put the author in a spot. You see, the book is not about cars, not at all. Read morePublished 9 months ago by Charles Hall
I love Fiat and I love history. Have not finished book but interesting reading.Published 17 months ago by Ed Dunn
Interesting read about how this trade came about and how Fiat bettered mercedes in the deal.I liked the Italans approach to the unions.Published 21 months ago by Gilbert Rowe
I loved the background and all the references. The history is well documented without being boring.
I will recommend this book to my friends.
How to condense the history of an over 100 years old business dynasty on mere 300 some pages?
The author was able to show us the key roles of the founder, his grandson and... Read more
This was a most fascinating story of the Agnelli family. With all their wealth they had a lot of problems, too. Read morePublished on December 16, 2013 by Jane Upp
I was expected much better. I bought the book rather than the ebook because I thought it may be something worth keeping and ordered the print version. Read morePublished on July 30, 2013 by E. Golden
The latter part of the book deals with the Fiat/Chrysler merger. Informative book. If you want more information on current automotive merger activity, this is a good read.Published on July 17, 2013 by Freddie