From Booklist
Jozwik doesn't focus on the specifics of growing plants for a profit; his objective is to provide the beginner with a concise overview of the field. He starts off with an introduction to the horticulture industry, discussing the basics of production, marketing, and horticultural services. Jozwik explains the fundamentals of growing woody ornamentals both outdoors and in greenhouses, and of growing perennial plants outdoors. He also discusses the retail horticulture business (flower and plant stores) and specialty businesses, such as greenhouse vegetable production, herb production and marketing, mail-order horticulture, interior and exterior landscaping, plant-care services, and turf and tree care. The book's final section focuses on developing a plan, selling at a profit, financing a new business, and--if all goes well--coping with success. George Cohen
About the Author
Dr. Francis Jozwik has operated a successful nursery and greenhouse for over 30 years. He has grown and sold millions of plants. After earning a Ph.D. in Botany and Plant Science, he lectured at major american uninversites and was a research scientist in the U.S. and Australia. He has been recognized by Marqui's Who's Who in The World for his contributions as a scientist, teacher and businessman from 1991-2000.
