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Take The Money And Run! An Insider's Guide To Venture Capital Paperback – September 22, 2011


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Editorial Reviews

From the Back Cover

"Well-written and humorous.  Should be required reading for all entrepreneurs, especially the section on how to clearly articulate what your product is and who's going to buy it."
Linda Weston, President & Executive Director, Oregon Entrepreneurs Network

"I wish I had this when I started out.  It's an absolute 'must read' for first-time entrepreneurs.  Take the Money and Run! puts you on the VC's side of the table and helps you understand how they evaluate your business plan.  It would have saved me (and a few VC's) from some very unproductive meetings!"
Mike DiFranza, Founder & President, Captivate Network (now a Gannett company)

"Pragmatic, forthright and fun - a great mix!"
Rob Wiltbank, PhD, Associate Professor of Strategy & Entrepreneurship, Willamette University and author of Effectual Entrepreneurship and The Catalyst

About the Author

For almost 20 years, Gerry has served as a Managing Director with OVP Venture Partners (OVP), the most experienced venture capital firm in the Pacific Northwest. OVP was formed in 1983, and has raised seven venture capital funds, the most recent at $250 million. The firm focuses on early-stage companies in clean tech, digital biology, and information technology. Since its founding, OVP has backed over 125 startups - and seen 53 liquidity events including 23 IPOs, and 30 others being acquired by public companies.

From 1981 to 1992, Gerry was co-founder of Mentor Graphics Corporation (NASDAQ: MENT) where he served as President. He helped lead Mentor to over $400 million in sales and $1 billion in market capitalization. The company remains the fastest growing public software company to $200 million (in constant dollars) in US history. Currently at about $1 billion in revenues, Mentor ranks as the second largest software company in the Pacific Northwest, behind only Microsoft.

His service as a board member covers the range from digital media, energy, enterprise software, network security, and wireless communications to biotechnology. He is the author of The Vision Trap (Harvard Business Review, March 1992), which continues to be widely used in business schools and corporate training sessions. He also authored a chapter in Great Patents, Logos Books, 2011.  Gerry's next book, The Success Matrix, is under development.

Gerry served in the US Air Force Reserve. He was elected to and served as School Board Chair of the Riverdale Public School District. He previously chaired the Riverdale School Foundation.  He has served as Chair of the Oregon Museum of Science & Industry (OMSI) Board of Trustees, and Chair of the State of Oregon Facilities Authority - a bonding agency for not-for-profits. In 2011, he was awarded the Oregon Entrepreneurs Network Lifetime Achievement Award.

He holds an BA in Chemistry from Cornell University and a MBA from Harvard University.
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Product Details

  • Paperback: 146 pages
  • Publisher: lulu.com (September 22, 2011)
  • Language: English
  • ISBN-10: 1257866893
  • ISBN-13: 978-1257866892
  • Product Dimensions: 6 x 0.4 x 9 inches
  • Shipping Weight: 9.9 ounces (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Best Sellers Rank: #2,517,036 in Books (See Top 100 in Books)

More About the Author

For over 20 years, Gerry has served as a Managing Director with OVP Venture Partners (OVP), the most experienced venture capital firm in the Pacific Northwest. OVP was formed in 1983, and has raised seven venture capital funds, the most recent at $250 million. The firm focuses on early-stage companies in clean tech, digital biology, and information technology. Since its founding, OVP has backed over 125 start-ups - and seen over 55 liquidity events including 25 IPOs, and over 30 others being acquired by public companies.

From 1981 to 1992, Gerry was co-founder of Mentor Graphics Corporation (NASDAQ: MENT) where he served as President. He helped lead Mentor to over $400 million in sales and $1 billion in market capitalization. The company remains the fastest growing public software company to $200 million (in constant dollars) in US history. Now at over $1 billion in revenues, Mentor ranks as the second largest software company in the Pacific Northwest, behind only Microsoft.

His service as a board member covers the range from digital media, energy, enterprise software, network security, and wireless communications to biotechnology. He is the author of The Success Matrix - Winning in Business and in Life (Logos Press, 2014); Take the Money and Run! An Insider's Guide to Venture Capital (Smashwords.com and Lulu Press 2011) and The Vision Trap (Harvard Business Review, March 1992), which continues to be widely used in business schools and corporate training sessions. He also authored a chapter in Venture Capital Best Practices, Aspatore Books, 2005 and a chapter in Great Patents, Logos Books, 2011.

From 1972 to 1978, Gerry served in the US Air Force Reserve. He was elected to and served as School Board Chair of the Riverdale Public School District. He previously chaired the Riverdale School Foundation. He has served as Chair of the Oregon Museum of Science & Industry (OMSI) Board of Trustees, and Chair of the State of Oregon Facilities Authority - a bonding agency for not-for-profits. In 2011, he was awarded the Oregon Entrepreneurs Network Lifetime Achievement Award.

In 2012, he was selected by Oregon's Governor to serve on the Oregon Growth Board, where he is co-chair.

He holds an BA in Chemistry from Cornell University and a MBA from Harvard University.

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1 of 1 people found the following review helpful By Ritchie Campbell on December 17, 2011
Format: Paperback
As an experienced VC, Mr. Gerry Langeler has evaluated thousands of business plans, listened to hundreds of entrepreneurial pitches, and has worked one-on-one with entrepreneurs to strengthen their businesses over the last twenty years.

Drawing on that deep experience, in his fabulous book, Take the Money and Run, Mr. Langeler shares his deep knowledge of VC firms and offers indispensable advice for entrepreneurs of new ventures.

As Gerry's book makes clear, the reality is that for every 100 new ventures screened by a VC firm, only 1 ultimately receives funding.

Out of the select new group of ventures that do receive VC funding, history has shown that half of them will fail; one-fourth will never deliver the hoped-for promise; and one-fourth will succeed. But, even in this last category, most will only marginally succeed. Here's the silver lining: statistically, while most will not succeed, out of 25 companies funded by a VC, one or two might wildly succeed.

In an attempt to find these very unique new ventures, a VC with a $100 million Fund might screen 2,500 to 5,000 promising new ventures over a five-year period, and only invest in 25 of them. Of these 25 portfolio companies, maybe only 1 will create the wild success needed to make the overall Fund successful.

So, for entrepreneurs looking for VC funding, or for VC firms looking for a very special new venture to invest in, they face daunting odds.

With his experience and keen insight, Mr. Langeler explains how a new venture can greatly improve the odds of getting funding from VCs. And, once they get the money, Gerry has great advice on how an entrepreneur can improve the odds of ultimately succeeding to an IPO or acquisition round.
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Format: Kindle Edition Verified Purchase
My partner and I recently had the privilege of having a cup of coffee with Gerry. As we chatted it became very clear that Gerry possessed a wealth of experience and valuable information, and was gracious and generous about sharing it. After our meeting my partner and I immediately ordered copies of "Take the Money and RUN!" and devoured them.

This book provides tremendously valuable information for anyone starting a business who will be needing to raise capital. Experience has taught that there is nothing better than seeing the world from the other guy's point of view. The insights Gerry shares with regard to how startups look from the VC's point of view are invaluable. His guidance on how to prepare yourself to have the answers a VC needs if you need them is as well.

Not only is Gerry's wisdom and advice terrific, but his writing style and anecdotes make for a fun, fast read. Can't recommend this book highly enough if you are going to ever need to engage with the VC community. Thanks Gerry!
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Format: Paperback
This an insider view from a man who knows what it takes to succeed in the world of Venture Capital and he lays it all out. I've read both this book and Venture Deals. If I had to only recommend one of the two, I would definitely recommend - Take The Money and Run!

Thank you Gerry Langeler for this insightful book.

Josh Davis
Founder of Viirt
Viirt.com
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By Kim Langeler on March 29, 2014
Format: Paperback Verified Purchase
Good insight into the world of venture capital while providing info you can apply to everyday financial planning. worth the price.
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