Making, keeping, and enjoying money isn’t just about investments, salaries, inheritances, or dividends, according to Deborah Price. It’s also about the games people play around money and their character type in relation to it. In Money Magic, Price shows readers how to stop making fear-based money choices and how to transform their relationship with money to obtain the wealth they desire. The book is structured around eight types”: the Innocent (the ostrich approach); the Victim (blaming circumstances); the Warrior (conquering money); the Martyr (always rescuing someone); the Fool (gambler looking for a windfall); the Creator/Artist (regarding money as evil); the Tyrant (controlling through money); and the Magician (benefiting spiritually and financially from money). The Magician is the book’s ideal, and Price offers exercises to help readers attain it. Outlines how one can become a Money Magician,’ bringing one’s attitude toward money in better alignment with deeper life goals.” Publishers Weekly
Deborah Price is the Founder and CEO of The Money Coaching Institute, which provides money coaching and training to both individuals, couples and corporations. A former financial advisor for over twenty years with firms such as Merrill Lynch, Mass Mutual, AIG and London Pacific Advisors, Deborah left the financial industry to pioneer the field of Money Coaching.
Coping with money issues, both practically and psychologically, continues to be a
major life struggle for millions of people and yet, there is very little help available.
As a result, people often manifest money patterns, beliefs and behaviors that prevent them from experiencing their full financial potential.Deborah has developed a unique, step-by-step coaching program that helps clients move beyond barriers to their personal and financial success. As a result, client's experience renewed hope, confidence, and enhanced financial success.
Through education and awareness, Deborah is committed to empowering others around money, both personally and practically. She is the author of Money Therapy an Money Magic: Unleashing Your Potential for Wealth and Prosperity; and Start Investing Online Today. She has appeared on numerous radio and television shows throughout the United States and is considered a leading expert in her field. She resides in Northern California with her family.



