How to Make Real Money Selling Books Without Worrying about Returns: A Complete Guide to the Book Publishers' World of Special Sales [Paperback]

Brian Jud (Author)

Book Description

Publication Date: July 2009

The worldwide book market generates almost $90 billion annually, and more than half of those sales are made in non-bookstore outlets such as discount stores, airport shops,

gift stores, supermarkets, and warehouse clubs. How to Make Real Money Selling Books provides a proven strategy for selling books to these enterprises. You will learn about developing a product strategy, conducting test marketing, contacting prospective buyers, promoting your product, selling to niche markets, and much, much more.

Editorial Reviews

About the Author

Brian Jud is president of Book Marketing Works, a consulting firm established to help independent publishers market their titles to non-bookstore outlets. He is host of the television series The Book Authority, and is a regular speaker on marketing topics at IBPA’s Publishing University.

Product Details

• Paperback: 320 pages
• Publisher: Square One Publishers (July 2009)
• Language: English
• ISBN-10: 0757002137
• ISBN-13: 978-0757002137
• Product Dimensions: 8.8 x 5.9 x 1 inches
• Shipping Weight: 1.4 pounds (View shipping rates and policies)
• Average Customer Review: 4.8 out of 5 stars  See all reviews (10 customer reviews)
• Amazon Best Sellers Rank: #258,168 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

8 of 8 people found the following review helpful:

4.0 out of 5 stars Must-have for every self-publisher, November 2, 2009

By 

Martine Groeneveld, Author Mommy, Draw Stars ... (Los Angeles) - See all my reviews

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This review is from: How to Make Real Money Selling Books Without Worrying about Returns: A Complete Guide to the Book Publishers' World of Special Sales (Paperback)

This book is a must-have for every self-publisher. It is filled with ideas, information, resources and practical links to help you sell books outside the book trade.
Being a self-publisher myself of my first book, I missed information on how to actually turn these ideas into practical doing. For example, if you have found a large company that your book would be a great match with, how do you find the right person to talk to? The book talks a lot about the importance of pitching to the right person, but not how to find these people within a company. Maybe that's just pure sales-tactics, and I would need to get another book about that subject, but I would have appreciated at least some information in this book. Especially, because the author has a lot of experience in that field. Also, some (more) examples of pitch letters would have helped.
But overall, a great book for every self-publisher.

5 of 5 people found the following review helpful:

5.0 out of 5 stars How to make a living as an author, October 26, 2009

By 

Michelle Dunn "Award winning author, columnist" (The White Mountains of NH) - See all my reviews
(VINE VOICE)    (REAL NAME)   

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This review is from: How to Make Real Money Selling Books Without Worrying about Returns: A Complete Guide to the Book Publishers' World of Special Sales (Paperback)

Making a living as an author is tough, I have been trying to do it for 4 years now and I am still struggling. In this new book by Brian Jud the thought of actually making a living as an author seems obtainable! I am so excited to have read this book, I had to have a notebook by my side because I took so many notes. Brian shares his expertise and knowledge on selling books in a way that can help you make money, gain exposure and be successful. I would highly recommend this book to anyone even considering writing a book, becoming an author or thinking about how much money they could make once they write and market their book. A real eye opener full of resources and tips that will take you to the next level.

2 of 2 people found the following review helpful:

5.0 out of 5 stars Very Helpful, May 13, 2010

By 

Steven Ettinger (New York) - See all my reviews
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This review is from: How to Make Real Money Selling Books Without Worrying about Returns: A Complete Guide to the Book Publishers' World of Special Sales (Paperback)

This book was extremely helpful in outlining the different options when exploring specialty stores. I have been researching this topic for months, spending hours searching in different places for the information I need. Brian Jud did all the legwork by expertly arranging and explaining the various types of stores and types of organizations. This book was essential in helping me develop my marketing in sales plan in an efficient way.