Customer Reviews

Money Talks: Black Finance Experts Talk to You About Money

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Many personal finance and investing books fail to be effective by trying to speak to too broad an audience. Fairley accomplishes her mission of providing a straight talk introduction to an audience of African Americans (or anyone else for that matter) that has the means but not the fundamentals to manage their finances. Fairley steps out of the way and allows seasoned professionals give advice in their own words about the areas of finance that they know best in a way that is not overbearingo or intimidating. A must have for those just getting out of the blocks.

Fairley has created a sensible and powerful guide to getting ahead that will long stand as a guide to not only reaching, but also explaining the path to financial success. The insider information provided is not only powerful, but also profitable and a true must read for all African American Entreprenuers. The shared insight from America's most accomplished investors bring all who read this book into one of the most private fraternities.

This book is a solid base for any person of color looking to have a basic understanding of finance and the stock market (basic investing). In her attempt to spread light on investing in the market, Fairley manages to inspire dreams to entreprenuership to those wanting more than investing in the market. From Frank Savage to Ariel Capital Management, this piece stands tall as an instrument for basic understanding in investing for the long term and simultaneously manages to inspire wanting to own your own business. I highly recommend this piece to those who have no background in finance and wish to expand their current viewpoints on making money.

This is a much needed inspiration and reference for anyone who wants there money to work for them.

The authors did a fine job writing about the need for every one to educate themselves on the means to acquire wealth. Good ideas without money behind them end up worthless. This book is a very good idea and Jesse Jackson and Juliette Fairley deserve all the kudos anyone can muster.

The book explains in detail and by example how you first must understand the means to wealth and then practice discipline to acquire it! It is not matter of luck but culture and lack of knowing the opportunities that exist. When Wharton graduates become parents, financial matters are discussed at the dinner table. Contacts are maintain through friendship and networking. Opportunities are created from such encounters and knowledge of how the system of investment works.

Yet, we from the middle class use to discuss the football players not how the owners invested into the teams. The underclass of all colors are more disadvantaged. Thus, the authors can show you how to think of sports as a monopoly to be acquired instead of illusion of fan ownership with misplaced devoted loyalty. The difference is cleverly hidden. The fan wastes his time watching sports and spending his money to attend the games. As the investors who own the sports are making the money as they watch to boot. One must stop watching and start learning to invest is the moral of the story.

The authors point out nothing is not out or reach, if you acquire the education to invest on what you love to do and this book is the place to start. Jesse Jackson often gets criticized for putting his nose in places he feels are causes for change. Whatever your opinion of him, you can't deny he has not helped many people in many ways and this book is just an example of one of them.

Jesse is human like any of us and can fall from grace anytime and has had the courage to admit it. At the same time, he won't stay down for long and he desires what all leaders desire, a healthy economy for the benefit of all. Jesse Jackson is not the problem but part of the solution as evident by this book with Juliette Fairley.

I came away from reading the book with knowing the color of green with portraits of dead presidents knows no discrimination. Money is sought after with over glorified admiration by the many towards the few. Yet, if one is interested in money instead of being just motivated to acquire it, you will come to understand the difference between the two. Being interested in money as a tool for change is an entirely different matter than being motivated by money in thinking it is the answer to all dreams, fame and power. The book shows how to use it as a tool, for the benefit of you and others.

I highly recommend this book be purchased for anyone you feel is struggling to make ends meet in today's world of economic freedom or servitude depending upon your position and attitude. A book like this can change the lives of many.

By cwilson@wall-streetwise.com

This books does an excellent job of bringing together many of the high profile blacks in the world of money management. There were even a couple of everyday type profiled as well. Throughout, the theme was constant: There is a direct correlation to budgeting or having a "Spending Plan" and being wealthy! This is a good read for those new to investing. But do not stop here....read on!!!!!!

Chris Wilson, editor Wall Streetwise Investment Newsletter.

As a black investor, I found this book to be a virtual roadmap to financial independance. Juliette Fairley should be praised for bringing together these experts who elaborate not only on their success stories but also on the way to financial freedom. I have recommended this book to my friends. It's beautiful!

Personal finance books for African Americans are a much needed asset. Although the Dow Jones Industrial Average is at a whopping 8700 points, few African Americans are invested in the market. Some of this is fear; most of it is just ignorance. So Ms. Fairley is definitely on the right track with Money Matters. However, ultimately, the book disappoints. The advice is too vague and simplistic. Also some of the profiles are on institutional investors whose advice generally is not for retail investors. Some other books that have done a better job include Cheryl Broussard's The Black Woman's Guide to Financial Independence; Talking Dollars and Making Sense by Brooke Stephens; and Smart Money Moves for African Americans by Kelvin Boston. African Americans should not stop there. As they become more sophisticated investors, they should consider personal finance books that do not have Black or African American in the title. After all this is about creating wealth. The only color that really matters is green.