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Money Talks: How to Make a Million As A Speaker Paperback – December 1, 1997


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Money Talks: How to Make a Million As A Speaker + Speak for a Living: An Insiders Guide to Building a Professional Speaking Career + Speak and Grow Rich
Price for all three: $43.09

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Product Details

  • Paperback: 256 pages
  • Publisher: McGraw-Hill; 1 edition (December 1, 1997)
  • Language: English
  • ISBN-10: 0070696152
  • ISBN-13: 978-0070696150
  • Product Dimensions: 6 x 0.6 x 9 inches
  • Shipping Weight: 11.2 ounces (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (47 customer reviews)
  • Amazon Best Sellers Rank: #90,069 in Books (See Top 100 in Books)

Editorial Reviews

From the Back Cover

"Quite simply, the best book I've ever read on speaking as a profession. Alan Weiss turns some cherished myths upside-down and just may prompt you to rethink your business. It's fantastic, inclusive, most useful book!"-Nido Qubein, internationally-known speaker and chairman of Creative Services, Inc. Dynamic speakers are made, not born. If you want join the ranks of today's speakers-the pros who make $1 million a year-take advantage of this valuable book. It will tell you how to take what you know and spin it into verbal gold! Bestselling author Alan Weiss used to give speeches for free. Now his income from professional speaking and its spinoff totals more than $1,000, 000. In Money Talks, he shows you how to follow him up the steps to the very best-and best-paid-platforms! It's simpler than you think. Through stories, anecdotes, and pointers from his own experience, internationally-known speaker Alan Weiss shows you how you can succeed in today's booming market for public speakers. You'll learn how to-Choose a topic that people will pay to hear; Find audiences that will pay you to speak; Deal with a crowd that knows more than you do; Turn your expertise as a trainer, workshop leader, or consultant into a professional speaking career (and why you don't necessarily need any special credentials); Craft a winning speech; Multiply your earnings through pasive sales; Keep your costs at rock bottom; Overcome your natural fear of public speaking (or: Why dying is only the seceond greatest fear); Develop and enjoy star status as a speaker! Packed with boxed tips, checklists, lists of resources, and plenty of helpful examples, this book is your entree into the lucrative world of professional speaking.

About the Author

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Customer Reviews

Best book I've read on the business of professional speaking.
Faithful FL Reader
I am the author of the books Self-Marketing Secrets and Client Seduction and I teach marketing at UC San Diego and the New Client Marketing Institute.
Henry Devries
Alan has done a remarkable job of piling a lot of useful information into a great easily-read book.
terrybrock@aol.com

Most Helpful Customer Reviews

92 of 93 people found the following review helpful By Amazon Customer on April 2, 2001
Format: Paperback Verified Purchase
If you have read "Speak and Grow Rich" or similar books, then you will very much enjoy this refreshing take on the speaking industry. The author breaks down all of the old speaking industry myths and affirms that anyone can make it in the speaking business. Old industry axioms such as "raise your fees when demand exceeds supply" and "specialize in a few areas of speaking" are blasted by the author's advice to raise fees when the value you offer to the customer increases, and to offer clients as many services as you are comfortable providing (e.g. wide range of topics as well as delivery formats (keynotes, training, etc.)).

This book is VERY customer-centric; that is, the author looks at speaking/training/workshops as a catalyst for evoking change (e.g. improved communication, increased sales) and believes they should produce tangible results that last long after the speaker has left the client site. This is far different from the tone of other books which seem to indicate that speaking is an ego-centric medium and that platform skills are more important than value delivered.

In short, the author speaks volumes on delivering real, measurable value, in both speaking, writing (articles, books, etc.) and any products you develop and sell. He furvently denounces egomaniacal motivations and condones making the absolute best effort to provide buyer/client satisfaction.

Other topics the author touches on: business insurance, incorporating your business, speaker's bureaus (why they need you, not the other way around), and marketing strategies (this is lightly touched upon).
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40 of 40 people found the following review helpful By Dr. Richard G. Petty on February 17, 2006
Format: Paperback Verified Purchase
As part of a mentoring program, I was once asked to coach and supervise someone who was about to give his first major presentation in front of his peers and key decision makers. He dismissed all the advice that he was given and said, rather breezily, that he had a strong background in amateur dramatics, so he knew exactly how to deliver a speech. The outcome was predictable but still sad. He knew all about how to project his voice and how to achieve rapport and get a quick laugh, but that was about it.

People who know nothing about professional speaking assume that it's easy. When somebody once asked me my fee for a speech, I saw the eyebrows shoot upwards: "For an hour's work????" I was asked.

"No," I responded, "For thousands of hours of research, preparation and practice." Any professional speaker would say the same. It is no different from a professional musician, dancer or comedian.

If Alan Weiss's book had been available back then, I would have asked my mentoree to read it.

It is precise, specific and also lays out the big picture. So often books like this are full of self-congratulation, but this one really does deliver.

No book in the world will do everything for you. But if you really do want to be a speaker and you have something to say which will enrich your audience: read this book; take action on its contents; contact other professionals in your area, or organizations like the National Speaker's Association and then take massive action to get started!
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30 of 31 people found the following review helpful By A Customer on September 11, 1999
Format: Hardcover
I've been a professional speaker for 18 years and I am often asked for advice by new speakers. From now on, I will simply say "Read Alan Weiss". But it's not just for beginners. This is without question the best book I've ever seen on the topic of professional speaking.
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14 of 14 people found the following review helpful By Dave Nat on September 16, 2005
Format: Paperback
There are so many people out there trying to get you to purchase their books about how to get wealthy - and they are getting wealthy themselves by selling false hope. Alan Weiss is just the opposite. He has been called the "real deal" many times before, and he is a truly accomplished speaker, consultant, and author. He excels at offering real value, and is not afraid to break from the pack and offer advice contrary to the typical bromides.

This book isn't really focused on making lots of money, even if that is the subhead of the title. This book is really about how to become the best in your profession, and deliver the type of value that people are eager to pay you well for. Don't bother with this book if you are looking for some sort or scheme, it's really about a broad approach to developing the right skills, building marketing clout, and running your business properly.

This book is clear, well-organized, and to the point. Some of his advice is not easy to heed, meaning it will challenge you greatly. For example, his admonition to seek and sell to the true buyer is certainly not the path of least resistance in sales, but it makes a huge difference.

No book can make anyone a success, it is clear goals and consistent pursuit of those goals, with appropriate course correction along the way. This book is an excellent guide along that path, an absolute must-have for anyone even considering speaking professionally.
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21 of 23 people found the following review helpful By Faithful FL Reader on June 17, 1998
Format: Paperback Verified Purchase
Best book I've read on the business of professional speaking. Shoots holes in some of the traditional sacred cows (it's about time). Very thought provoking--for both beginning and established pro speakers. Weiss even covers that secret topic of actual specific dollar fees! As a professional speaker, I am pleased to heartily recommend this book to others.
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Most Recent Customer Reviews


More About the Author

Alan Weiss: Biographical Sketch

Alan Weiss is one of those rare people who can say he is a consultant, speaker and author and mean it. His consulting firm, Summit Consulting Group, Inc. has attracted clients such as Merck, Hewlett-Packard, GE, Mercedes-Benz, State Street Corporation, Times Mirror Group, The Federal Reserve, The New York Times, and over 400 other leading organizations. He serves on the boards of directors of the Trinity Repertory Company, a Tony-Award-winning New England regional theater, and the Newport International Film Festival.
His speaking typically includes 30 keynotes a year at major conferences, and he has been a visiting faculty member at Case Western Reserve University, Boston College, Tufts, St. John's, the University of Illinois, the Institute of Management Studies, and the University of Georgia Graduate School of Business. He has held an appointment as adjunct professor in the Graduate School of Business at the University of Rhode Island where he taught courses on advanced management and consulting skills. He holds the record for selling out the highest priced workshop (on entrepreneurialism) in the 21-year history of New York City's Learning Annex. His Ph.D. is in psychology and he is a member of the American Psychological Society, the American Counseling Association, Division 13 of the American Psychological Association, and the Society for Personality and Social Psychology. He was recently appointed to the Board of Governors of Harvard University's Center for Mental Illness and the Media. He has keynoted for the American Psychological Association on two occasions.
He is a 2006 inductee into the Professional Speaking Hall of Fame' and the concurrent recipient of the National Speakers Association Council of Peers Award of Excellence, representing the top 1% of professional speakers in the world
His prolific publishing includes over 500 articles and 25 books, including his best-seller, Million Dollar Consulting (from McGraw-Hill). His newest is The Million Dollar Consulting' Toolkit. His books have been on the curricula at Villanova, Temple University, and the Wharton School of Business, and have been translated into German, Italian, Arabic, Spanish, Russian, and Chinese.


He is interviewed and quoted frequently in the media, and is an active member of the American Federation of Television and Radio Artists. His career has taken him to 54 countries and 49 states. (He is afraid to go to North Dakota.) Success Magazine has cited him in an editorial devoted to his work as 'a worldwide expert in executive education.' The New York Post calls him 'one of the most highly regarded independent consultants in America.' He is the winner of the prestigious Axiem Award for Excellence in Audio Presentation.
In 2006 he was presented with the Lifetime Achievement Award of the American Press Institute, the first-ever for a non-journalist, and one of only seven awarded in the 60-year history of the association.
He has coached the former and present Miss Rhode Island/Miss America candidates in interviewing skills.
He once appeared on the popular American TV game show Jeopardy, where he lost badly in the first round to a dancing waiter from Iowa.



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