Money-Tree Marketing: Innovative Secrets That Will Double Your Small-Business Profits in 90 Days or Less [Paperback]

Patrick Bishop (Author), Jennifer A. Bishop (Author)

Book Description

Publication Date: November 20, 2000

Money does grow on trees -- if you tap into the high-results techniques revealed in this powerful marketing primer. With even the tiniest budget, anyone can exponentially increase sales by implementing the authors' techniques that have been tested time and time again. Money-Tree Marketing gives readers detailed advice on how to:
-- Use a competitor's money to increase business
-- Get paid to run an ad in Time or Newsweek magazine -- and never pay for a radio or television ad again
-- Send out more than 100,00 direct-mail pieces for free -- and get an above-average response rate
-- Discover which labor unions, credit unions, and associations are begging to send their companies' business
-- Get as many free Yellow Pages advertisements as they want
-- Develop nonprofit alliances that will provide a steady stream of customers.

Editorial Reviews

About the Author

Patrick Bishop is founder of the Business Marketing Institute, president of the American Small Business Alliance, and host of the business radio show "SOHO Business Weekly." Jennifer A. Bishop is a writer and Patrick's partner at BMI. They live in Oklahoma City.

Product Details

• Paperback: 288 pages
• Publisher: AMACOM (November 20, 2000)
• Language: English
• ISBN-10: 0814470556
• ISBN-13: 978-0814470558
• Product Dimensions: 8.8 x 6.8 x 1 inches
• Shipping Weight: 1.2 pounds
• Average Customer Review: 4.5 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #2,566,850 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

1 of 1 people found the following review helpful:

5.0 out of 5 stars WOW!! Really Unique Marketing Ideas., October 21, 2000

By 

Thomas Fowler - See all my reviews

This review is from: Money-Tree Marketing: Innovative Secrets That Will Double Your Small-Business Profits in 90 Days or Less (Paperback)

I have reviewed a lot of books over the last several years and considering that I also own a small business, I am always interested in new marketing books that come out and promise new strategies. Most of them just make me yawn. They usually rehash old material from other books and don't have any thing new. This book promises unique ideas and it delivers!

The stories at the beginning of each chapter are very entertaining and I could relate to several of them, but what really impressed me is the amount of material about ideas I have never heard of or read about any where before.

Who would have thought that you can get free yellow page ads, or get paid to promote a business on TV or radio, get free ads in national magazines, license a celebrity to promote a business, get labor unions to send their members to a business, start a 3rd party association that will refer business or send out direct mail for free. These are all ideas I have never seen in any other marketing book.

Then to top it off, the Bishop's are giving away a free small business. WOW!! Do they know how to promote or what? They get my vote for marketers of the year.

4.0 out of 5 stars Variety of Good Marketing Ideas, October 24, 2000

By 

Emily Preston (Austin, TX) - See all my reviews

This review is from: Money-Tree Marketing: Innovative Secrets That Will Double Your Small-Business Profits in 90 Days or Less (Paperback)

I just opened a business and this is the third book I've bought on how to market my business. The other two had a few good ideas, but nothing like this one. This book has a wide range of ideas on how to market your business and some of them you can even make money while you're doing it. I'm recommending this book to a couple of friend who are going into business together after the first of the year.