A treasure trove of guidance, ideas, resources and information that will lead to new horizons of money-making profits and success. Coverage includes ways to beat the competition, product-service suggestions, the latest direct mail ideas along with specific ways to upgrade direct mail profits, advice on mailing lists, opportunities in Europe with the EEC, successful techniques to emulate, helpful hints on writing ad copy, ways to save money in advertising and how to choose the right product to sell by mail.
| ||||||||||||||||||
Book Description
Frequently Bought Together
Editorial Reviews
From the Publisher
A treasure trove of guidance, ideas, resources and information that will lead to new horizons of money-making profits and success. Coverage includes ways to beat the competition, product-service suggestions, the latest direct mail ideas along with specific ways to upgrade direct mail profits, advice on mailing lists, opportunities in Europe with the EEC, successful techniques to emulate, helpful hints on writing ad copy, ways to save money in advertising and how to choose the right product to sell by mail.
Product Details
Would you like to update product info or give feedback on images?
|
More About the Author
Discover books, learn about writers, read author blogs, and more.
Customer Reviews
|
Share your thoughts with other customers:
|
||||||||||||||||||||||
|
Most Helpful Customer Reviews
40 of 40 people found the following review helpful:
5.0 out of 5 stars
AN EXCELLENT INTRODUCTION TO MAIL ORDER!!,
By DAVID A. KIRKWOOD (dak2@webtv.net) (FORT MYERS, FL) - See all my reviews
This review is from: Money in Your Mailbox: How to Start and Operate a Successful Mail-Order Business (Small Business Series) (Paperback)
If you are interested in mail order this book will get you off to a good start. Wilbur is honest and straightforward and illustrates his points with REAL anecdotes.The only drawback is the complete lack of any information concerning the internet and world wide web.
17 of 17 people found the following review helpful:
4.0 out of 5 stars
Informative,
By "intentaccess" (Boca Raton, Florida USA) - See all my reviews
This review is from: Money in Your Mailbox: How to Start and Operate a Successful Mail-Order Business (Small Business Series) (Paperback)
This book was a pretty good book. It gives lots of examples as what to do, and what I learned from, what not to do. Very informative and the information can be used to look back on. Lots of examples to writing classified ads as well as sales letter that will get you the responses you are aiming for.
20 of 21 people found the following review helpful:
4.0 out of 5 stars
Very Informative,
By Queen (Omaha, NE) - See all my reviews
This review is from: Money in Your Mailbox: How to Start and Operate a Successful Mail-Order Business (Small Business Series) (Paperback)
This book is a good book to start off with. Im starting my own home based business and I felt like I was about ready to start after reading this. He gives you good examples of classfied ads that he has used and shows you how to write sales letters that will pull responses. He tells you what you should and shouldnt do. I will probably always refer to this book. You should also try Melvin Powers mail order books but dont try 101 Great Mail Order Businesses by Tyler Hicks.
Share your thoughts with other customers: Create your own review
|
|
Inside This Book
(learn more)
First Sentence:
You in the mail-order business? Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
choosing your product, small classified ads, writing sales letters, dominant wants, free ads, pulling orders, selling your product, free details, bonus gift, informational booklet, selling words, new booklet, first ads, reply envelope, printing orders, display ads Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, Marketing Your Product, Practical Considerations, House Beautiful, Popular Science, United States, Popular Mechanics, Selling Your Product Directly, Window Shopping, Let's Write, Wall Street Journal, Wilbur Enterprises, Dynamic Selling Tool, The Sure Way, European Community, Claude Hopkins, Third Avenue, Bean Company, Laurel Road, Mechanix Illustrated, New Mexico, Sterling Enterprises New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
You in the mail-order business? Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
choosing your product, small classified ads, writing sales letters, dominant wants, free ads, pulling orders, selling your product, free details, bonus gift, informational booklet, selling words, new booklet, first ads, reply envelope, printing orders, display ads Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, Marketing Your Product, Practical Considerations, House Beautiful, Popular Science, United States, Popular Mechanics, Selling Your Product Directly, Window Shopping, Let's Write, Wall Street Journal, Wilbur Enterprises, Dynamic Selling Tool, The Sure Way, European Community, Claude Hopkins, Third Avenue, Bean Company, Laurel Road, Mechanix Illustrated, New Mexico, Sterling Enterprises New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Citations (learn more)
This book cites 19
books:
See all 19 books this book cites
1
book
cites this book:
- Keys to Buying a Franchise (Barron's Business Keys) by Steven A. Fox in Back Matter
- The Stock Market (Economics for Today) by Robin R. Young on page 47
- Marketing Research by Donald S. Tull on page 74
- How to Make Money in Mail-Order by L. Perry Wilbur in Back Matter
- Starting on a Shoestring: Building a Business Without a Bankroll by Arnold S. Goldstein in Back Matter
See all 19 books this book cites
- Working at Home While the Kids Are There, Too by Loriann Hoff Oberlin on page 27
Books on Related Topics
(learn more)
|
|
What Other Items Do Customers Buy After Viewing This Item?
Suggested Tags from Similar Products(What's this?)Be the first one to add a relevant tag (keyword that's strongly related to this product).
|
Sell a Digital Version of This Book in the Kindle Store
If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store.
Learn more
Listmania!
|
|
