In 1974, BMX Products, Inc., later to be known as Mongoose Bicycles, launched from a humble garage. The first of its kind, the BMX bicycle was named after bicycle motocross and was designed to fit the needs of the rough-and-tumble dirt-racing pastime that took its toll on wheels and bicycles. The heavy-duty, one-piece cast-aluminum Mongoose Motomag wheel was soon born, and it was the first competition-ready BMX bicycle available. Skip Hess, while in Australia pursuing his motor sports passion, came into contact with a strange and unusual cat-size animal--the mongoose. Known for its passive nature while unprovoked, yet vicious and aggressive enough to kill a threatening Cobra twice its size, the Mongoose impressed Hess, who quickly registered the Mongoose trademark for his new bicycle racing frame.
The Expert BMX bicycle model, which is still a cornerstone of the Mongoose BMX line today, was introduced in 1980. Shortly after, Mongoose captured the first ever ABA National #1 Cruiser Title. Previously known for the 20-inch bicycle, this title signaled the re-direction of Mongoose bicycles to larger-wheeled, adult-sized models. Several years later, Mongoose continues to dominate the cruiser racing circuit with six National No. 1 Cruiser titles, leading to the introduction of adult-sized Mongoose all-terrain bicycles (ATBs).
In 1992, Mongoose pioneered the full-suspension market with the introduction of the Amplifier. This design is still the most-copied suspension design in the market. Several year later, Mongoose launched the Newman adult bicycle frame, which is proven to be 15% stronger than any other bike frame in the market. The design, while functionally sound, also raised eyebrows because of its distinctive look.
In the next few years, Mongoose increased its marketing focus to dominate the bicycle industry, and more important, extend beyond it. The Mongoose brand marketing initiative makes more than 100 million impressions. Mongoose’s brand awareness increased by over 130% in 1999 and solidifies the No. 2 market share position in units and dollars. Mongoose was acquired by Pacific Cycle, LLC, and continues to grow and prosper with more than 40 models of BMX, mountain, trail, freestyle, jumping, comfort, road, and cyclocross bikes.