Monkey Business
7 Laws of the Jungle for Becoming the Best of the Bunch
Sandy Wight, Mick Hager, and Steve Tyink
With a Foreword by Jill Lajdziak, General Manager of the Saturn Corporation
Welcome to the jungle where in a clever metaphor of today's business climate the authors have spun a light-hearted tale of Leader Monkey and his entrepreneurial exploits. Driven by his passion for his work and desire to be the best, Leader branches out from his banana-picking job where he is undervalued and his outstanding achievements underappreciated. He embraces change and creates his own successful monkey business based upon such simple, sound business principles as: Monkeys should be treated and rewarded according to how well they perform; treating customers like royalty breeds loyalty; hire for attitude; fix the systems and the processes, not the animals; and more. Marketing and Public Relations platform to include:
Corporate speaking engagements
5-city tour
National business magazine articles
National radio campaign
Regional television campaign
Major national newspaper coverage
"Fundamentally sound business principles . . . This could be a breakthrough book."
Dr. Leonard Berry, Distinguished Professor of Marketing, Lowry Mays College of Business, Texas A&M University
"We are all looking for the magic formula in differentiating ourselves, but [this] book [says] it best: 'Take care of your team, and they'll take care of your customers.' This book, from beginning to end, will help all business leaders use a very effective course of action to get that accomplished."
Mike Weller, President
Miller Electric Manufacturing Company
"Monkey Business is not only accurate and to the point, it is fun, enjoyable to read and written in a way that hooks you different from other books. I loved it!"
Benj. A. Smith III, Chairman & CEO
Macatawa Bank Corporation
7 Laws of the Jungle for Becoming the Best of the Bunch
Sandy Wight, Mick Hager, and Steve Tyink
With a Foreword by Jill Lajdziak, General Manager of the Saturn Corporation
Welcome to the jungle where in a clever metaphor of today's business climate the authors have spun a light-hearted tale of Leader Monkey and his entrepreneurial exploits. Driven by his passion for his work and desire to be the best, Leader branches out from his banana-picking job where he is undervalued and his outstanding achievements underappreciated. He embraces change and creates his own successful monkey business based upon such simple, sound business principles as: Monkeys should be treated and rewarded according to how well they perform; treating customers like royalty breeds loyalty; hire for attitude; fix the systems and the processes, not the animals; and more. Marketing and Public Relations platform to include:
Corporate speaking engagements
5-city tour
National business magazine articles
National radio campaign
Regional television campaign
Major national newspaper coverage
"Fundamentally sound business principles . . . This could be a breakthrough book."
Dr. Leonard Berry, Distinguished Professor of Marketing, Lowry Mays College of Business, Texas A&M University
"We are all looking for the magic formula in differentiating ourselves, but [this] book [says] it best: 'Take care of your team, and they'll take care of your customers.' This book, from beginning to end, will help all business leaders use a very effective course of action to get that accomplished."
Mike Weller, President
Miller Electric Manufacturing Company
"Monkey Business is not only accurate and to the point, it is fun, enjoyable to read and written in a way that hooks you different from other books. I loved it!"
Benj. A. Smith III, Chairman & CEO
Macatawa Bank Corporation
