About the Author
Rich Harshaw is one of the nations leading marketing minds and business leaders. As a missionary at age 19, he learned how to speak Mandarin Chinese. Two years later he started an import-export business in Taiwan and China. He graduated from Brigham Young University with a degree in business and entrepreneurship. In 1994 he founded Marketing Strategies, and over the next several years developed the Monopolize Your Marketplace system. In 2000 he started Y2Marketing, which made the Inc. 500 list of fastest growing privately held companies for three consecutive years (2002 2004).
In his professional career, Rich has become one of the nations most sought-after marketing consultants and speakers because of his deep understanding of what motivates people to buy. He has written marketing and sales materials for over 1,500 companies in virtually every industry. His articles about marketing, sales, and advertising have appeared in dozens of magazines and newspapers worldwide.
Rich lives near Dallas, Texas, with his wife, Tonia, and six children. He is an active member of his church, and serves as a leader and mentor in the youth program. "My passion is teaching young people how to be successful in school, in their families, financially, spiritually, and in life."