The story of the iconic MoonPie provides the framework for this unusual historical biography of the South and its most revered snack. Developed in 1917 in response to coal miners' request for a filling—yet portable—snack, the MoonPie quickly became a favorite treat countrywide, with particular appeal in the South. This clever narrative chronicles the long and arduous path the lunar confection has traveled during the past 75 years—including bouts with economic depression, war, recessions, conglomerate competition, and changing generational tastes—and its enduring popularity almost a century later.
David Magee is a non-fiction author, radio and television personality, and motivational speaker. He is the former host of the national television program The David Magee Show.
The author of 12 books, including MoonPie: Biography of an Out-of-This-World Snack; The John Deere Way; Jeff Immelt and the New GE Way; The Education of Mr. Mayfield, named best non-fiction book in the South in the 2010 IPPY Awards; and How Toyota Became #1 (Penguin), named by the American Library Association's Booklist as a Top Ten Business Book of the year in 2008. David hosted The David Magee Show in 2010 that aired in 21 million homes.
A frequent guest on national news programs over the years, Magee began his media career at a commercial radio station at the age of 18 and became a daily newspaper news editor at the age of 24. He began writing books in 2002 and has since made more than 200 media appearances, including NPR, the BBC, the Korean Broadcasting Network, Bloomberg, CNBC, Fox Business, The Wall Street Journal and BusinessWeek.com.
As a speaker, he's addressed audiences from Quebec to Japan to Dallas, Texas.
Previously, David was a city council member in the college town of Oxford, Mississippi, a small business owner named to Mississippi Business Journal Top 40 Under 40 at the age of 29, and the vice president of a national advertising and public relations company.
A journalism graduate of the University of Mississippi, he and his wife live on Lookout Mountain, Tennessee and are the parents of three children, including two sons who are students at the University of Mississippi and a daughter who is a junior at Baylor School in Chattanooga, Tennessee.
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