By popular demand! A terrific sequel to BOYS' TOYS, featuring full-sized authorized page reproductions from the great Montgomery Ward Christmas catalogs, 1950-1969. Organized by year, this thick book is jammed with thousands of illustrations and original prices of favorite toys like Marx playsets, Lionel and American Flyer trains, Davy Crockett and Lone Ranger cowboy toys, bikes, board games and more. A must for any collector or just for happy memories.
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Editorial Reviews
About the Author
Thomas W. Holland is a Los Angeles-based television executive and long time toy collector.
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Most Helpful Customer Reviews
3 of 3 people found the following review helpful:
3.0 out of 5 stars
Fascinating content, but very poor picture quality,
By jannert "jannert" (Hamilton Scotland) - See all my reviews
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This review is from: More Boys' Toys of the Fifties and Sixties: Toy Pages from the Great Montgomery Wards Christmas Catalogs, 1950-1969 (Paperback)
The fascinating content of this book is marred considerably by the extremely bleached-out picture quality on some pages. Other pages are fine, but it's nearly impossible to see any details of certain toys at all. Particularly bad are the sections showing the plastic soldier/farm-type playsets.
Type quality is good throughout, however, and the content is exactly what I was hoping to see. Certainly takes me back to happy times. I would give this book 5 stars if the pictures were more legible.
3 of 3 people found the following review helpful:
5.0 out of 5 stars
The toy that got away....,
By OAKSHAMAN "oakshaman" (Algoma, WI United States) - See all my reviews (VINE VOICE) (TOP 1000 REVIEWER)
This review is from: More Boys' Toys of the Fifties and Sixties: Toy Pages from the Great Montgomery Wards Christmas Catalogs, 1950-1969 (Paperback)
It is amazing the memories that this book, and it's companion volume on Sear's Wishbooks, can stir up. So many other childhood memories of family, friends, school, neigborhoods come flooding back- all triggered by some favorite toy that you either owned or dreamed of owning. Everying from Marx playsets, Remco greats like the Big Caesar Roman Galley and the Barracuda Sub, Ideal classics like Robot Commando.... And let us not forget Hopalong Cassidy, Tom Corbett, Lone Ranger, Batman, etc. merchandise. Be careful though, or you'll end up on EBAY with this book in one hand searching the listings for that favorite toy that got away (it is amazing how many are available at reasonable prices....)
3.0 out of 5 stars
Okay, But the "60s & 70s" is When Catalogs Were Attractive,
By Red Wood "film producer" (Omaha, NE.) - See all my reviews
Amazon Verified Purchase(What's this?)
This review is from: More Boys' Toys of the Fifties and Sixties: Toy Pages from the Great Montgomery Wards Christmas Catalogs, 1950-1969 (Paperback)
I'd looked at this for a few years, for a friend of mine who reminisces about his childhoood toys. I finally found this at a reasonable price and ... this period of catalog was simply that: just a catalog. I grew up in the late 60s and 70s, when color had been added, the pictures were beautiful - making you feel like you could almost reach out and touch the items, and these catalogs were selling items by that beautiful "larger than life" marketing. It didn't occur to me how banal and basic they would have been just previous to that. This has more the look of a Goodwill clearance house catalog than anything else.
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Inside This Book
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First Sentence:
The children of the Baby Boom of the Fifties would become the most powerful single economic force in America, a generation with unprecedented buying power. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
sintered metal wheels, dummy windshield, single holster, double holster set, lithographed metal station, lithographed steel, genuine leather holster, smooth rolled edges, red enamel finish, chrome plated hub caps, model farm set, flexible vinyl plastic, dummy bullets, top grain cowhide, secret trigger, harmless sparks, chin cord, candy pills, finish gate, poplin shirt, electric football, pistol set, automatic circuit breaker, adjustable belt, friction motor Key Phrases - Capitalized Phrases (CAPs): (learn more)
Lone Ranger, Hot Wheels, The Montgomery Ward Christmas Book, Pony Boy, Hopalong Cassidy, American Flyer, Dick Tracy, Wells Fargo, Old West, Roy Rogers, Suit Sizes, Instruction Manual, Wyatt Earp, Air Rifle Notice, All Children's Sizes, Armed Forces Training Center, Base Station, Fess Parker, Gene Autry, Glass Blowing, Jim Hardie, Johnny Lightning, Pig Shed, Safe Beam of Light, Tight Rope New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
The children of the Baby Boom of the Fifties would become the most powerful single economic force in America, a generation with unprecedented buying power. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
sintered metal wheels, dummy windshield, single holster, double holster set, lithographed metal station, lithographed steel, genuine leather holster, smooth rolled edges, red enamel finish, chrome plated hub caps, model farm set, flexible vinyl plastic, dummy bullets, top grain cowhide, secret trigger, harmless sparks, chin cord, candy pills, finish gate, poplin shirt, electric football, pistol set, automatic circuit breaker, adjustable belt, friction motor Key Phrases - Capitalized Phrases (CAPs): (learn more)
Lone Ranger, Hot Wheels, The Montgomery Ward Christmas Book, Pony Boy, Hopalong Cassidy, American Flyer, Dick Tracy, Wells Fargo, Old West, Roy Rogers, Suit Sizes, Instruction Manual, Wyatt Earp, Air Rifle Notice, All Children's Sizes, Armed Forces Training Center, Base Station, Fess Parker, Gene Autry, Glass Blowing, Jim Hardie, Johnny Lightning, Pig Shed, Safe Beam of Light, Tight Rope New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
Citations (learn more)
This book cites 24
books:
See all 24 books this book cites
- Night Before Christmas (Music Express Book & CD/CD Rom) by Susannah Pearse on page 65, and page 98
- Mother Goose: Pantomime (Acting Edition) by Trudy West on page 65
- Robin Hood (New Method Supplementary Reader. Stage 1) on page 65
- Hansel and Gretel by Brothers Grimm on page 65
- Snow White (Read with Me (Make Believe Ideas)) by Nick Page on page 63
See all 24 books this book cites
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