It's filled with exclamation marks, lots of all-capital words, and breathless enthusiasm. It is far different from many of the existing "how to sell intangible services" systems. Yet, referral selling, as espoused and explained by Black, works. Although her energetic prose occasionally can be off-putting, she's got proven ideas and a great methodology--if it were truly transparent. The issue? That too much other information obscures her killer acronym, or attract (Tell, Remind, Audience, Contacts, Touch), elaborated on in chapter 10. For sure, the other data enhance and feed into her themes; how could anyone argue with topics such as management responsibilities, four essential attitudes, the right kind of customer, etc.? Bottom line: the message is muddied, despite some wonderful advice, personal success stories, and great practical tools and templates. Barbara JacobsCopyright © American Library Association. All rights reserved
"Effective selling begins with a steady supply of leads. This book gives them practical answers and useful tools." -- Neil Rackham, researcher, writer and author of SPIN Selling.
<br /><br />"In business, standing out is critical to success, and Joanne Black hits a home run with NO MORE COLD CALLING." -- Jane Edwards, President, Creed & Creed International
<br /><br />"Joanne Blacks NO MORE COLD CALLING provides a system that will heat up your businessand your career"" -- Susan RoAne, author of The Secrets of Savvy Networking and How To Work a Room®
<br /><br />"No More Cold Calling is a simple, straightforward, step-by-step guide on how to get all the great prospects you'll need." -- Michael S. Clouse, Editor-in-Chief, Nexera e-NewsT
<br /><br />"Referrals are the Holy Grails of selling. NO MORE COLD CALLING shows you how to get great referrals every day." --Jeffrey Fox, bestselling author of Secrets of Great Rainmakers