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More Ketchup than Salsa [Kindle Edition]

Joe Cawley
3.8 out of 5 stars  See all reviews (193 customer reviews)

Digital List Price: $2.99 What's this?
Print List Price: $13.99
Kindle Price: $2.51
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Book Description

Have you ever thought about making a new life abroad?

"Dreams can come true!"

"Fantastic, hilarious, painful. Completely un-put-downable. Probably the best book I have read this millenium!"

"If you buy one book this year... get this!"

"Brilliant book... very funny..."

"It was while holding aloft a not altogether pleasant-smelling mackerel that the decision was made. The March rain hammered on the rotting tin roof high above the market stall, where I had spent the last six months pushing out dubious trays of marine life at three for a fiver. After a two-week holiday in Tenerife, one of Spain's Canary Islands, Joy and I vowed that a life in fish giblets was not going to be our destiny and a life in the sun, was.

A complete lack of catering experience, zero business acumen and the sum of our vastly wealth barely reaching waist level of a ceramic pig did little to deter our enthusiasm. “Where do we sign?” we replied. And then the whole silly, sunny saga began..." Joe Cawley

When Joe and his girlfriend Joy decide to trade in their life on a cold Lancashire fish market to run a bar in the Tenerife sunshine, they anticipate a paradise of sea, sand and siestas. Little did they expect their foreign fantasy to turn out to be about as exotic as a wet Monday morning.

Amidst a host of eccentric locals, homesickness and the occasional cockroach infestation, pint-pulling novices Joe and Joy struggle with the expat culture and learn that, although the skies might be bluer, the grass is definitely not always greener.

An hilarious travelogue exposing the wild and wacky characters of an expat community in a familiar holiday destination, More Ketchup than Salsa is full of humor and is a must-read travel memoir for anybody who has ever dreamed about moving abroad, finding a job overseas or even momentarily flirted with the idea of 'doing a Shirley Valentine' in these trying economic times.

More Ketchup than Salsa - a funny travel memoir like no other!

  • "Dreams can come true"
  • "Great book! A real page-turning real life read!"
  • "A book full of laughter and tears."
  • "Joe's travel writing in itself is of a very high standard - descriptive, funny, observant."
  • " far the best book I have read in years"

˃˃˃ "One of those 'Just one more chapter then I'll turn the light out' books... before you know it the sun is rising! Couldn't put it down!"

Editorial Reviews

From the Author

Anybody that's even flirted with the idea of doing a 'Shirley Valentine' while on holiday will be able to relate to More Ketchup than Salsa.

About the Author

Joe Cawley is an award-winning British author and travel writer. He lives in the hills of Tenerife with his partner and children, a dog called Mouse and five chickens. He's realised he gets most sense out of the chickens.
More Ketchup than Salsa was voted 'Best Travel Narrative' by the British Guild of Travel Writers.
Joe's work has been published in many national and international publications including The Sunday Times, New York Post, Conde Nast Traveler and The Taipei Times.
Follow Joe on twitter - @theWorldofJoe
Follow Joe at
Follow Joe's blog for news of upcoming titles at
Writing can be a lonely task. Joe is always pleased to hear from readers via email at writer AT

Product Details

  • File Size: 525 KB
  • Print Length: 374 pages
  • Page Numbers Source ISBN: 095724990X
  • Publisher: Joe Cawley (December 26, 2013)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B004VFP47E
  • Text-to-Speech: Enabled
  • X-Ray:
  • Lending: Enabled
  • Amazon Best Sellers Rank: #37,399 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Most Helpful Customer Reviews
30 of 33 people found the following review helpful
5.0 out of 5 stars Insightful and Hillarious August 9, 2012
Format:Kindle Edition
I would defy anyone who has ever lived in the UK, or anywhere else that is often cold, wet and rainy, not to say that they have had a secret yearning to change their life by heading for a life abroad. Every years, millions of us make the cattle class journey to European resorts and we watch the Brit's who have made it, those who live permanently in our holiday destinations, with envy, thinking `what if`. But, is the grass always greener in the sun? Of course not, it's usually non-existent, the landscape can be barren and you definitely don't get the manicured countryside that I love about Britain.

In More Ketchup than Salsa, Joe had me laughing so hard that I spilled a cup of tea all over the bed. His tale of travelling from Bolton Fish Market to Tenerife Costa del Bognor opens up the can of worms that most of us never even consider when we are sitting sipping coffee on a terrace and dreaming. His daily battles with cockroaches, the local mafia, animals and the never ending variety of people that stepped through his door, was the wake up call I needed to think again about what it was I might just do if I ever decided to take the plunge and live abroad. This is the perfect book to take on holiday with you especially if you are already planning to make that move.
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19 of 21 people found the following review helpful
Format:Kindle Edition
First off, I would say this book is NOT about Tenerife per se. If you're looking for a travel guide, this is not it! However, I enjoyed it very much. It's more of a "fish out of water" tale that will entertain anyone who has experience with tourism.
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13 of 14 people found the following review helpful
3.0 out of 5 stars Casual company October 1, 2012
Format:Kindle Edition
A nice light read...the kind you might enjoy lying on a beach somewhere like...well like Tenerife.  Do not expect more than casual company from these characters, but I did laugh out loud at least 2 times, and that is worth the time spent.
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45 of 58 people found the following review helpful
1.0 out of 5 stars Full of filthy language, including "F" bombs! April 10, 2013
Format:Kindle Edition
Fortunately I borrowed this Kindle book free through,because I couldn't make it past 20% since I refuse to read such filthy language.

I HATE,HATE,HATE when reviewers don't mention this,ARRGH!
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7 of 7 people found the following review helpful
3.0 out of 5 stars Names change throughout book September 17, 2012
By AZchic
Format:Kindle Edition|Verified Purchase
Not sure if anyone else noticed but throughout the book some of the names of the characters would change from one paragraph to another (just finished reading where the mother's have come down to help and he writes that one of the Johns sits down next to "Norma" whereas before and after their names are Carole And Faye) not done reading yet, and am enjoying the book, but the apparently bad editing (or perhaps none) makes it difficult to keep tract on occasion.
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9 of 10 people found the following review helpful
3.0 out of 5 stars Enjoyable but... May 20, 2013
Format:Kindle Edition|Verified Purchase
Easy, breezy, interesting and, at times, laugh-aloud funny, but WTH are the copy editors?! Really poorly edited to the point of distracting.
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8 of 9 people found the following review helpful
2.0 out of 5 stars Really slow moving May 1, 2013
Format:Kindle Edition|Verified Purchase
A bunch of pretty unrelated and not really funny vignettes about a guy who buys a bar with no experience.
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14 of 18 people found the following review helpful
2.0 out of 5 stars More ketchup than salsa October 26, 2012
Format:Kindle Edition|Verified Purchase
I thought this book would be fun and funny. Dropping everything to open a bar in paradise. It was not that great, boring in parts. The characters complain that they work too much-who needs to hear that? I could have put it down and not continued reading. It was rambling, not terribly interesting. Not to be believed in parts, just dumb in others. I would not recommend it, and am surprised at the people who do! They must be friends of the rambling, pointless author.
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Most Recent Customer Reviews
1.0 out of 5 stars This book is fine, but it ends with asking you to buy another book to...
It's actually quite an entertaining read, but the story doesn't end at the end of the book. Instead they want to buy another book to see how the story actually turned out. Read more
Published 3 days ago by Frank T. Erceg
4.0 out of 5 stars AN INTERESTING & FUNNY READ
I enjoyed this book. I probably would have enjoyed it more if I understood some of the British terms that were used. But don't let that stop you. It is a funny journey. Read more
Published 4 days ago by Lilliam Arvelo
4.0 out of 5 stars An entertaining read
This is not weighty literature but it's a fun read and along with it you learn some of the realities of trying to run a restaurant/bar and in a different culture to boot. Read more
Published 9 days ago by Douglas Terry
5.0 out of 5 stars VIVA! BEACH BAR! VIVA!
A very entertaining and informative book. Who would think that a dream bar on the beach would have so many challenges? Read more
Published 10 days ago by TJ(Billy) Richardson
4.0 out of 5 stars good read
good read, humor and descriptions were fresh and kept the story going, would recommend to my friends, felt i missed some brit humor.
Published 16 days ago by william burger
3.0 out of 5 stars enjoyable...clever...descriptively addicting
While not exciting and preventing one from sleeping until it is finished, this book has brilliant descriptions of the most mundane things. Read more
Published 17 days ago by yjnichols
4.0 out of 5 stars Pretty darned good.
Twenty-something's pack up and move to the Canary Islands and buy a tourist bar. Found myself rooting for people I don't know in a place I'll never visit in a business that holds... Read more
Published 21 days ago by Kindle Customer
4.0 out of 5 stars Good read
This is more of a memoir than an actual story. The principle Joe open a bar and restaurant in a foreign country. Funny stories about that experience. Read more
Published 24 days ago by CA Guy
3.0 out of 5 stars A bit depressing
Interesting as a look into a different life but all around rather depressing. Made me wonder why anyone would choose such a hard life with such little reward.
Published 27 days ago by Marcia Ainsworth
3.0 out of 5 stars Enjoyable
It was cute and amusing tale. It's the kind of book that is good for a long boreing plane ride.
Published 1 month ago by Jersey girl 8964
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More About the Author

Joe Cawley is an award-winning travel writer and author. He's medically compelled to travel to alleviate sporadic bouts of island fever that leave him with a nasty rash and an uncontrollable urge to shout obscenities at the top of his voice.
His work has been published in The Sunday Times, New York Post, Tapei Times, Conde Nast Travel and many others. His first book, More Ketchup than Salsa, was voted Best Travel Narrative by the British Guild of Travel Writers.
Joe lives in the hills of Tenerife, one of Spain's Canary Islands, with his family and an assortment of other wildlife. The goats are no relation, despite rumours to the contrary.

Follow Joe on twitter - @theWorldofJoe

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