Reading this book is a clearly useful exercise: recognizing incorrect arguments is a useful (and sometimes very fun) skill!
The "unconventional wisdom" from this book is actually a collection of comically oversimplified, misleading, inconsistent, and unverified "theories" (yes, all quotes are intended).
Oversimplification: chapter 6 has six pages plus five additional lines. Its title? Very modest: "How to fix Politics"! Initially, I thought Landsburg is joking, but, no, in the next chapter, the equally modest "How to Fix the Justice System" (22 pages), Landsburg reassures us: "Am I serious? Of course I'm serious!"
Misleading: let's look at the chapter that gives the title of the entire book. As the example goes, Martin and Joan (who like each other very much) plan to leave together from the company Christmas party. But Martin gets scared by an AIDS-awareness ad and decides to skip the party. Joan finds herself alone at the party and leaves with Maxwell, who's HIV-positive. So, if Martin decided to have more sex, Joan would be safer today! Landsburg, a professor of economics at Univ. of Rochester, generalizes this into "More Sex is Safer Sex"! Before you start celebrating, please read on. What he's actually proving is the less interesting statement "if the total quantity of sex (defined as different couples) were equal, then a more uniform distribution of sex maximizes safety". For people who like graph theory, "in a graph with a constant number of nodes and edges, the diameter is likely to be bigger if the node degrees are equal". Notice that this is a quite boring result, clearly not one to generate big sales :) It is also a useless result, as it uses the baseless assumption of a constant quantity of sex (after all, Joan could have gone home alone). There are many instances of this "zero-sum fallacy" in the book.
The Landsburg-style "thinking" culminates in Chapter 14, section "The Sack of Baghdad". There, Landsburg tries to convince us that the sack of the National Museum of Iraq was not such a big deal after all: "A lot of stuff in that museum was five thousand years old. If it were in my garage, I'd have swept it out to the curb a long time ago." Really? I bet he would have sold that "stuff" for a hefty profit. The value of "stuff" is not given by its protein content, nor by what Prof. Landsburg thinks, but by the market (it's shocking that a professor of economics forgets this!). And in the case of the "stuff" from the Baghdad Museum, many buyers were ready to pay a lot of money for it, the same way many people would pay a lot of money for Mona Lisa, another example of old "stuff". Besides, the looting of Baghdad sent a powerful message: the law has collapsed and brutal force rules. No wonder criminals have ruled the streets of Baghdad ever since ...