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More Than a Name: An Introduction to Branding Paperback – April 1, 2006


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More Than a Name: An Introduction to Branding + Competing in Tough Times: Business Lessons from L.L.Bean, Trader Joe's, Costco, and Other World-Class Retailers
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Product Details

  • Paperback: 240 pages
  • Publisher: Fairchild Books AVA (April 1, 2006)
  • Language: English
  • ISBN-10: 2940373000
  • ISBN-13: 978-2940373000
  • Product Dimensions: 8.8 x 1 x 12 inches
  • Shipping Weight: 2.8 pounds (View shipping rates and policies)
  • Average Customer Review: 3.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #1,844,581 in Books (See Top 100 in Books)

Editorial Reviews

Review

'This visually-oriented and pleasantly designed textbook offers a comprehensive introduction to the world of branding ... The book features a wealth of practical tips ... It should prove indispensable tool for students of design and marketing, copywriters, brand strategists and marketeers.' Michael Weinzettl, Lurzer's Archive, vol. 2, 2006. 'A great introduction to the basics of modern branding with up-to-date and hugely relevant examples and case studies. A key text...' Kate Christman, University College Falmouth, UK. 'Great book - very well written - good format and layout. Incredibly useful and relevant to our course.' Leon Maurice, Northumbria University, UK. 'Very good book - very stimulating for students.' Chris McCleave, University of the West of England, UK.

About the Author

Melissa Davis has more than 15 years experience in journalism, branding, and communication. She has worked with big name brands such as Apple, Microsoft, and Nike.

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Most Helpful Customer Reviews

1 of 1 people found the following review helpful By Rae on January 13, 2014
Format: Paperback Verified Purchase
I saw that the other review for this was really uninformed and misleading- this is a textbook for college level branding classes. If you are too careless to read the description and see that it is not similar to a baby book guide to naming something (for example, a business) then maybe you should reconsider your career path, because you are going to have to pay a lot more attention.

This text book is gorgeous and super colorful- tons of infographics and very up to date. If you prefer all black and white, very small font, and few visuals, you will probably not like this book.
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0 of 1 people found the following review helpful By JG on December 7, 2010
Format: Paperback
Buy this book if you are taking a class on marketing not if you are looking for help naming a business. Very dry and not very visual.
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