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More Than You Know: Finding Financial Wisdom in Unconventional Places (Updated and Expanded) (Columbia Business School Publishing) Hardcover – October 18, 2007

ISBN-13: 978-0231143721 ISBN-10: 0231143729 Edition: Upd Exp

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Product Details

  • Hardcover: 320 pages
  • Publisher: Columbia University Press; Upd Exp edition (October 18, 2007)
  • Language: English
  • ISBN-10: 0231143729
  • ISBN-13: 978-0231143721
  • Product Dimensions: 6.1 x 0.8 x 9.2 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (65 customer reviews)
  • Amazon Best Sellers Rank: #135,570 in Books (See Top 100 in Books)

Editorial Reviews

From Publishers Weekly

Mauboussin is not your average Wall Street equity analyst, writing investment recommendations whose topical interest wanes a few days after the report is issued. His strategy reports begin with scientific findings from diverse fields, then show why an investor should care. This book is a collection of 30 short reports, revised and updated, covering animal behavior ("Guppy Love: The Role of Imitation in Markets"), psychology ("Why Zebras Don't Get Ulcers"), philosophy of science ("The Janitor's Dream: Why Listening to Individuals Can be Hazardous to Your Wealth") and other fields. Each essay describes a fascinating scientific finding, then develops and applies it to personal investing. "Survival of the Fittest," for example, begins by discussing how Tiger Woods improved his golf swing, introduces the concept of fitness landscapes from evolutionary biology, then explains why investors in commodity-producing companies should like strong centralized management, while technology-stock buyers should prefer flexible organizations with lots of disruptive new ideas. The book is breezy and well written, but not dumbed down, and provides extensive references. It can be read for entertainment as popular science or to broaden your investment thinking. However, it suffers from a common problem among compiled essays: despite the revisions, some material is out of date and other material is repeated. (June)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. --This text refers to an out of print or unavailable edition of this title.

Review

More Than You Know is a lucid explanation of the exciting new developments in behavioral economics and cognitive science on the rationality and irrationality of people's economic choices. Michael J. Mauboussin has an excellent understanding of the science of what it does and does not imply for investing, purchasing, and other real-life decisions. This book is essential reading for anyone interested in the science of human nature and its relevance to the world of finance.

(Steven Pinker, Harvard University)

Refreshingly intelligent... engagingly shows how a multidisciplinary perspective can deepen your sense of how financial markets work.

(Wall Street Journal)

Few readers could come away from this book without being stimulated and intrigued.Los Angeles Times

(Los Angeles Times)

Wonderfully thoughtful and insightful... sophisticated and accessible, intriguing and entertaining.The Washington Post

(The Washington Post)

A fun read that draws insights from a wide range of scholarly disciplines.

(BusinessWeek)

Anyone can appreciate its flashes of Oliver Sacks-like insight.

(Bloomberg Magazine)

Mauboussin is not your average Wall Street equity analyst... [his book] can be read for entertainment... or to broaden your investment thinking.

(Publishers Weekly)

A conceptually brilliant, highly practical book that every investor and analyst needs to read-several times. Mauboussin has no peers; he understands how value is created better than anyone, anywhere.

(Clayton Christensen, Harvard Business School)

Mauboussin has found great insights about the science of human behavior in unconventional places and has written superbly about it.

(Robert Sapolsky, Stanford University)

A fascinating compendium-like a Ph.D. in investment wisdom. If you want to understand how the world's best investors think, you must read this book.

(Bill Miller, Chairman and Chief Investment Officer, Legg Mason Capital Management)

An insightful book on investing and investment management.

(Tom Bradley Globe & Mail)

More About the Author

Michael J. Mauboussin is head of global financial strategies at Credit Suisse. He is also an adjunct professor of finance at Columbia Business School.

Learn more at www.michaelmauboussin.com.

Photo by Andrew Kist.

Customer Reviews

His investment strategies are sound.
Craig L. Howe
Understanding relationships--the very stuff of any system--leads to the ability to predict and even influence future outcomes.
Andrea M. Schara
So when this book was released, I immediately ordered a copy.
J. Gordon

Most Helpful Customer Reviews

67 of 73 people found the following review helpful By Craig L. Howe on June 14, 2006
Format: Hardcover
Every once in a while, the Muses conspire to change the things you do.

For years, when asked for a recommendation of an investment book, I responded that "Reminiscences of a Stock Operator" provided insights each time I read it.

The list is now longer. "More than You Know" by Michael J. Mauboussin has been added.

The author, in 50 insightful essays, draws from the latest in behavior economics and cognitive sciences to give the reader invaluable insights into the concepts of risk and choice.

His investment strategies are sound. They draw from creative thinkers as diverse as Warren Buffett and Steven Christ; they borrow from activities and fields as diverse as casino gambling and evolutionary biology.

Mauboussin believes a multidisciplinary approach based on process and psychology offers the best opportunity for long-term investment success. He breaks his book into four sections: Investment Philosophy, Psychology of Investing, Investment and Competitive Strategy and Science and Complexity Theory. Although his essays are insightful, he provides a thorough bibliography to guide future study.

Why the Muses moved to place this book in my hands last week, I do not know. But I am grateful they did. This book is a trove of knowledge and ideas. It is a must-read for anyone who takes their investing seriously.
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53 of 58 people found the following review helpful By Stephen Kawaja on July 13, 2006
Format: Hardcover Verified Purchase
It is rare to find a book that fundamentally changes how you think about investing, and beyond that, learning. This is such a book.

Mauboussin relies on a simple, but fundamentally non-consensus idea - that finding useful links between disparate fields, rather than focusing exclusively on one discipline, can make you a better investor. His sources range from Darwin to Dr. Seuss, his subjects from physics to ant colonies, but all of them are focused on generating conclusions and tips that will help you beat the market.

More Than You Know builds a comprehensive investment framework in four chapters:

1. "Investment Philosophy" tackles how you should make investment decisions. Focus on process not outcomes, understand that the magnitude of gains and losses trumps their frequency, understand the psychological hang-ups that can lead to bad decisions, and realize sometimes we see patterns where they don't exist.

2. "Psychology of Investing" helps investors identify the pitfalls that prevent us from remaining objective such as stress, circumstance, and bias.

3. "Innovation and Competitive Strategy" teaches investors how to think about industry structures and how they are changed by innovation. In a world of accelerating change, Mauboussin demonstrates the folly of using historical P/Es, how you can profit from mean reversion, and how perception gaps are generated at predictable stages in a company's evolution.

4. Why can a group of people get to the right answer when no individual person actually has the answer? Why do seemingly small scale inputs often lead to massive and disproportional outputs in the stock market?
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53 of 64 people found the following review helpful By dennis wentraub on June 11, 2006
Format: Hardcover
These thirty short essays offer a view on the financial markets that is informed by a widely read and wide-ranging intellect. At its best this collection will free the reader to view markets differently from ways in which they are accustomed. In particular, general readers not directly involved in the markets may find this book of interest. For others the insights are generally accepted investor truths in no need of further proof.

It is the author's view that the markets are a "complex adaptive system" and an inherently social activity. As such we may better understand their workings by looking at other organized systems in nature. Interconnecting links in nature, patterns of psychological behavior, the imitative activity of ants, the life cycle of the fruit fly, or mathematical "power laws" are viewed for what insights they can provide.

Much of this leads to already accepted ideas. Here are some examples.

A long term perspective is the preferred investment approach. A disciplined strategy ("process") will eventually yield desired results. Too much portfolio turnover is unproductive. Stress is a product of short term thinking. Innovation is a product of information. The rapid flow of information makes it difficult for a company to control its competitive advantage for long. Great growth companies mature through a life cycle and "stall". The pace of company and product life cycles appear to be accelerating. Investors are often their own worst enemies due to built-in biases. The business of investing is often at odds with the interests of the investor. Losses are harder to bear than successes of equal magnitude which tend to be discounted. Crowd behavior, herding, often leads to excesses (Mackay's "the Madness of Crowds").
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22 of 25 people found the following review helpful By Alix Pasquet on June 1, 2006
Format: Hardcover
Before one attempts to review "More Than You Know", it is useful to understand the author's background and context. Michael Mauboussin is Chief Investment Strategist of Legg Mason Capital Management. He is on the Board of Trustees of the Santa Fe Institute (SFI) and also teaches Security Analysis at Columbia Business School. Before Legg Mason, Michael was Chief U.S. Investment Strategist at Credit Suisse First Boston. During his career he has studied the objectives, resources and processes of successful investors; He has aggregated best practices of successful companies, competitive strategy, valuation and behavioral finance; He has studied the important principles of the major disciplines: Finance, Psychology, Mathematics, Physics, Philosophy, Biology, Evolution, History, Literature, Social Sciences. Michael has dedicated his career to one objective: The efficient and effective allocation of Financial and Intellectual Capital.

One of Michael's fundamental beliefs, also one of the main themes of "More Than You know", is that to succeed in accomplishing your investment and life objectives, you need to understand the most important principles of the major disciplines: Finance, Psychology, Mathematics, Physics, Philosophy, Biology, Evolution, History, Literature, Social Sciences. This belief is also a driving influence of Legg Mason's investment philosophy, SFI's culture and the Security Analysis class that Michael teaches at Columbia.

One of the barriers to learning the multi disciplinary approach to become a better investor and a better person is knowing how to properly filter the massive amounts of information (good and bad) that is out there.
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