More Words That Sell [Paperback]

Richard Bayan (Author)

Book Description

Publication Date: June 27, 2003

A companion to the bestselling Words that Sell, the next definitive advertising word-and phase book

More Words That Sell is packed with 3,500high-powered, idea-generating words, phrases, and slogans, arranged by category and purpose (example categories include Power Words, Sounds, Technology, Youth Market, and dozens more). Containing checklists and other helpful features like its bestselling predecessor Words That Sell--but with literally no overlapping words--it will be valuable for devotees of that classic book and new fans.

More Words That Sell includes:

• Power words for heightening impact
• Positive personal qualities for selling oneself
• Cliche's to avoid
• Color names beyond just red, white, blue, yellow, etc.
• Words that reflect current trends in popular culture

With all words reflecting current use in advertising and media, and sections covering internet marketing and advertising, More Words That Sell will be a must-have word and-phrase reference for writers of all types.

Editorial Reviews

From the Back Cover

More than 3,500 words, phrases, and slogans guaranteed to hit your target with power and precision--every time!

In today's highly competitive, quick-hitting marketplace, choosing the correct words is vital to the success of your message--far too vital to be left to chance! More Words That Sell provides you with more than 3,500 high-powered, high-profit words, phrases, and slogans that have proven their ability to hold readers' attention as you deliver your message and to persuade them to respond.

Taking up where the bestselling Words That Sell left off, More Words That Sell supplies you with all-new tools for fine-tuning your copy and hitting the hot buttons of your target audience. Nearly thirty alphabetically arranged, special-purpose categories help you quickly locate exactly the words you need to:

• Make readers feel your message instead of just read it
• Add muscle to your copy by using powerful verbs and adjectives
• Find the right words and phrases for niche markets
• Boost results by using words that appeal to basic human needs
• Invite interaction from website visitors--and bring those visitors back
• Create a favorable impression with resumes and cover letters as well as with general business correspondence such as reports and memos
• Use colors, fragrances, sounds, and textures for vivid sensory appeal

Ask any veteran writer and you'll be told that one word can make or break a message. Finding that word under the pressure of a tight deadline, however, can be difficult if not impossible. Let More Words That Sell help you choose the words that will boost the effectiveness and profitability of your message--whether you're promoting products, ideas, your business, or yourself.

About the Author

Richard Bayan is a freelance writer who spent over two decades as an award-winning advertising copywriter and copy chief. He is the author of the bestselling Words that Sell, The Cynic's Dictionary, and more than 150 online columns and essays.

Product Details

• Paperback: 144 pages
• Publisher: McGraw-Hill; 1 edition (June 27, 2003)
• Language: English
• ISBN-10: 0071418539
• ISBN-13: 978-0071418539
• Product Dimensions: 10 x 6.5 x 0.5 inches
• Shipping Weight: 10.6 ounces (View shipping rates and policies)
• Average Customer Review: 4.4 out of 5 stars  See all reviews (18 customer reviews)
• Amazon Best Sellers Rank: #66,031 in Books (See Top 100 in Books)
  • #23 in Books > Education & Reference > Dictionaries & Thesauruses > Thesauruses
  • #98 in Books > Education & Reference > Words, Language & Grammar > Vocabulary, Slang & Word Lists

More About the Author

You can contact me directly via my professional website, richardbayan.com.

I was born in New Brunswick, NJ, and raised there during the idyllic 1950s and '60s. After graduating from Rutgers with a degree in history, I picked up a master's in journalism from the University of Illinois. I worked briefly for a couple of trade magazines and Time-Life Books, then found my professional calling as an advertising copywriter -- first at Barron's and later at Day-Timers, where I served as copy chief from 1985 through 1999.

While at Barron's I wrote my first book, Words That Sell, a copywriter's thesaurus that quickly became a standard marketing reference. The Cynic's Dictionary followed ten years later. In 2003 I was asked to write a sequel to Words That Sell, and the result was (surprise!) More Words That Sell -- actually a very different book with a more targeted approach to selling. In 2006 I completed a major revision and expansion of the original Words That Sell.

I quit my day-job in 1999 and have been busy since then establishing myself as a freelance writer-consultant. My clients have ranged from Louis Borders (co-founder of Borders Books) to a small art cinema in Allentown, PA. I've also launched a political blog called The New Moderate (http://newmoderate.com) to help fill the gap between the battling "red" and "blue" camps that dominate the political and cultural debate in the U.S.

I live in a quaint, tree-shaded, 115-year-old former livery stable in Philadelphia with my young son and a geriatric cat. I'm always available for freelance projects or contract work. Wish me luck (and buy my books!).