Morning Radio [Paperback]

Tracy Johnson (Author)

Book Description

Publication Date: August 5, 1999

Morning Radio has been described as the BIBLE OF MORNING RADIO. It's a practical, direct and useful guide for air personalities, programmers and managers. For more information and samples of the book, visit www.tjohnsonmedia.com

Editorial Reviews

Review

Forget Stanford, forget Princeton, everything you need to learn about hosting or developing a great morning show is right here" --Radio & Records Magazine

I don't care what it takes...if you're serious about your career, you've got to get this book!" --Jeff & Jer, Air Personalities, San Diego

This is the best book I've ever read on radio-period! Whether you're a Program Director, an On-Air Personality or a General Manager, GET IT AND READ IT" --Scott Shannon, WPLJ/New York

From the Author

I hope that Morning Radio will be as valuable for programmers and managers as it is for air personalities. The book explores the process of creating great radio that appeals to the listener in their world.

See all Editorial Reviews

Product Details

• Paperback: 205 pages
• Publisher: T. Johnson (August 5, 1999)
• Language: English
• ISBN-10: 1880846888
• ISBN-13: 978-1880846889
• Product Dimensions: 8.3 x 5.2 x 0.6 inches
• Shipping Weight: 9.6 ounces
• Average Customer Review: 4.0 out of 5 stars  See all reviews (3 customer reviews)
• Amazon Best Sellers Rank: #2,341,036 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

3 of 3 people found the following review helpful:

3.0 out of 5 stars Good Book - RIPOFF PRICE!, September 18, 2000

By A Customer

This review is from: Morning Radio (Paperback)

Don't get me wrong, there is some great information in MORNING RADIO. Having been a number one morning radio air personality myself for most of the past thirty years I find that most of what is here is common sense, but I suppose it's common sense I have developed over decades. This is a great and wise piece of guidance for those in the early stages of their careers. But, SEVENTY BUCKS? Come on, guys! It is a paperback containing only 205 pages with an awful lot of white space on them! A major ripoff!

One final note: though I despise anonymous criticisms I have to withold my name because I might find myself applying to one of the authors for a job, someday.

2 of 2 people found the following review helpful:

5.0 out of 5 stars Step by step process to developing your morning show, July 25, 2000

By 

Michael Stone-Singer-Songwriter "Michael Ston... (Colorado, USA) - See all my reviews

This review is from: Morning Radio (Paperback)

I'm always skeptical when reading a book on morning shows, but this was one I thoroughly enjoyed. Having done mornings for over 25 years at various stations in a multitude of market sizes, I wasn't sure what to expect. But these guys map it out whether you're a personality, PD or GM there are plenty of ideas on what it takes to be a "real" morning show that entertains and informs. Plus you'll learn when the team you've got isn't real and some of the warning signs.

Good stuff:

Michael Stone PD for Clear Channel of N. Co. Owner: AudioPros.Com

4.0 out of 5 stars Common Sense & Useful, June 20, 2003

By A Customer

This review is from: Morning Radio (Paperback)

As someone who has done freelance morning radio and aspires to do it on a full time basis, I immediately had two differing reactions after finishing this book. My first was: "okay, a lot of the stuff was common sense." My second reaction was: "that's a great idea - I wish I had thought of that before." I lost interest in certain pages because the authors simply stated information that came across as common knowledge. It wasn't until the final 3 sections or so that the compelling information appeared.

Having said that, I would recommend this book. It provided some very useful organizational methods for morning radio production. And, it also made me realize how much better I could have made my previous morning radio work.