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3 Reviews
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3 of 3 people found the following review helpful:
3.0 out of 5 stars
Good Book - RIPOFF PRICE!,
By A Customer
This review is from: Morning Radio (Paperback)
Don't get me wrong, there is some great information in MORNING RADIO. Having been a number one morning radio air personality myself for most of the past thirty years I find that most of what is here is common sense, but I suppose it's common sense I have developed over decades. This is a great and wise piece of guidance for those in the early stages of their careers. But, SEVENTY BUCKS? Come on, guys! It is a paperback containing only 205 pages with an awful lot of white space on them! A major ripoff!One final note: though I despise anonymous criticisms I have to withold my name because I might find myself applying to one of the authors for a job, someday.
2 of 2 people found the following review helpful:
5.0 out of 5 stars
Step by step process to developing your morning show,
By Michael Stone-Singer-Songwriter "Michael Ston... (Colorado, USA) - See all my reviews
This review is from: Morning Radio (Paperback)
I'm always skeptical when reading a book on morning shows, but this was one I thoroughly enjoyed. Having done mornings for over 25 years at various stations in a multitude of market sizes, I wasn't sure what to expect. But these guys map it out whether you're a personality, PD or GM there are plenty of ideas on what it takes to be a "real" morning show that entertains and informs. Plus you'll learn when the team you've got isn't real and some of the warning signs.Good stuff: Michael Stone PD for Clear Channel of N. Co. Owner: AudioPros.Com
4.0 out of 5 stars
Common Sense & Useful,
By A Customer
This review is from: Morning Radio (Paperback)
As someone who has done freelance morning radio and aspires to do it on a full time basis, I immediately had two differing reactions after finishing this book. My first was: "okay, a lot of the stuff was common sense." My second reaction was: "that's a great idea - I wish I had thought of that before." I lost interest in certain pages because the authors simply stated information that came across as common knowledge. It wasn't until the final 3 sections or so that the compelling information appeared. Having said that, I would recommend this book. It provided some very useful organizational methods for morning radio production. And, it also made me realize how much better I could have made my previous morning radio work. |
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Morning Radio by Tracy Johnson (Paperback - August 5, 1999)
Used & New from: $64.75
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