Morrisey on Planning, A Guide to Long-Range Planning: Creating Your Strategic Journey (J-B US non-Franchise Leadership) (v. 2) [Hardcover]

George L. Morrisey (Author)

Book Description

Publication Date: November 7, 1995 | ISBN-10: 0787901695 | ISBN-13: 978-0787901691 | Edition: 1st

The second in a three-volume series, A Guide to Long-Range Planning is written primarily for major unit or corporate group heads responsible for three-to-five-year planning. It helps the team outline long-term objectives and translate the vision, mission, and strategy into future organizational positioning.

As with the other volumes in this series, George Morrisey--long recognized as a leading expert in the areas of planning and strategic thinking--offers his insights into how planning actually works in organizations.

Succinct and easy to read, the books in this series can be used in any sequence, and stand on their own as individual guides to more effective planning. The companion volumes include Volume One: Guide to Strategic Thinking, and Volume III: Guide to Tactical Planning. Each draws on examples from individual departments and work units as well as from the perspective of the total organization, making them useful for all types of planning at any level of an organization.

Editorial Reviews

From the Inside Flap

The second in a three-volume series, A Guide to Long-Range Planning is written primarily for major unit or corporate group heads responsible for three-to-five-year planning. It helps the team outline long-term objectives and translate the vision, mission, and strategy into future organizational positioning. As with the other volumes in this series, George Morrisey—long recognized as a leading expert in the areas of planning and strategic thinking—offers his insights into how planning actually works in organizations. Succinct and easy to read, the books in this series can be used in any sequence, and stand on their own as individual guides to more effective planning. The companion volumes include Volume One: Guide to Strategic Thinking, and Volume III: Guide to Tactical Planning. Each draws on examples from individual departments and work units as well as from the perspective of the total organization, making them useful for all types of planning at any level of an organization.

From the Back Cover

The second in a three-volume series, A Guide to Long-Range Planning is written primarily for major unit or corporate group heads responsible for three-to-five-year planning. It helps the team outline long-term objectives and translate the vision, mission, and strategy into future organizational positioning.
As with the other volumes in this series, George Morrisey—long recognized as a leading expert in the areas of planning and strategic thinking—offers his insights into how planning actually works in organizations.
Succinct and easy to read, the books in this series can be used in any sequence, and stand on their own as individual guides to more effective planning. The companion volumes include Volume One: Guide to Strategic Thinking, and Volume III: Guide to Tactical Planning. Each draws on examples from individual departments and work units as well as from the perspective of the total organization, making them useful for all types of planning at any level of an organization.

Product Details

• Hardcover: 144 pages
• Publisher: Jossey-Bass; 1st edition (November 7, 1995)
• Language: English
• ISBN-10: 0787901695
• ISBN-13: 978-0787901691
• Product Dimensions: 9.3 x 6.3 x 0.7 inches
• Shipping Weight: 11.7 ounces (View shipping rates and policies)
• Average Customer Review: 3.4 out of 5 stars  See all reviews (5 customer reviews)
• Amazon Best Sellers Rank: #1,197,448 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

8 of 8 people found the following review helpful:

5.0 out of 5 stars A roadmap to effective implementation., April 15, 1998

By A Customer

This review is from: Morrisey on Planning, A Guide to Tactical Planning: Producing Your Short-Term Results (J-B US non-Franchise Leadership) (v. 3) (Hardcover)

The ability to develop and build long-range strategic plans is as much art as science. But once you have your plan defined, the real trick is making it happen. Effective implementation of a plan is one of the toughest skills to master. Add in the need to both control and respond to uncertainty, and as the proverbial statement goes, "when you're up to your knees fighting alligators, it's easy to forget that you're goal was to drain the swamp". Well, Morrisey on Planning, Tactical Planning Guide provides an excellent framework that enables you to keep sight of the goal at all times. The charts and checklists serve as excellent examples, easy to modify to suit your business. Although the early chapters exhibit a stilted and somewhat simplistic writing style (call and response: for example, Who does the Planning? You, that's who!) the author has obviously thought out his presentation carefully, and does not bombard you with unnecessary comments, etc. If you really need to get that swamp drained, then this is the book for you!

8 of 8 people found the following review helpful:

5.0 out of 5 stars A great manual for strategic planning from vision to action, November 2, 1997

By 

Stefan Buchta (San Francisco, CA USA) - See all my reviews
(REAL NAME)   

This review is from: Morrisey on Planning, A Guide to Long-Range Planning: Creating Your Strategic Journey (J-B US non-Franchise Leadership) (v. 2) (Hardcover)

It is a great task by itself to condense a subject as difficult as strategic planning into a book as thin and lean as George Morris' (100 pages). Yet, Morris Book is easily readable, and a clean, very systematic approach: I recommend it highly over any other Book on the market. It gives a real cooking-recipe with great checklists to put it into action. Style: Just do it. And the best of all: It is easily readable by non-MBA's (I have a Software engineer backround). I would recommend to get all 3 books in the series: A guide to tactical planning. The best thing I've come accross for a long time.

1.0 out of 5 stars Lond range Planning, October 11, 2008

By 

Theodore M. Shediac (Boynton Beach, FL) - See all my reviews
(REAL NAME)   

Amazon Verified Purchase

This review is from: Morrisey on Planning, A Guide to Long-Range Planning: Creating Your Strategic Journey (J-B US non-Franchise Leadership) (v. 2) (Hardcover)

Disappointed, not what I was looking for and way over priced. Looks like the professor was trying to fill pages.