Mortgage Broker Loan Officer Marketing Basic Training: A Complete Marketing Training and Tools Program for the Professional Home Lender [Paperback]

SK Kenney (Author)

Book Description

Publication Date: May 2005 | ISBN-10: 1933039140 | ISBN-13: 978-1933039145

The first requirement for a successful Mortgage Lender is an effective Marketing Program. For both new and experienced lenders, this course is designed to get you more loans more quickly. This book takes Mortgage Marketing a step further. In addition to the proven, effective marketing tools included, there is a complete self-study course that will allow you to create all of your own future mortgage marketing plans and materials. The included tools will take you through your first years marketing program and the advanced self-study course will allow you to create successful marketing programs yourself that will take you to a new level of success! Many Loan Officers purchase new Mortgage Marketing Programs each year. Now, with this program, you will never have to buy ready-made and overused marketing tools again. You will learn the components of effective marketing and the methods top-producing loan officers employ to reach the status of top in the field. Written by SK Kenney of the S&S Loan Officer School this is an easy to understand complete self-study program that will provide all the knowledge you need to achieve more effective results from your marketing efforts. In addition to the self-study coursework you will receive a tools program that allows you to begin your new marketing plan today, with proven, original marketing tools. SK Kenney is a top selling career education author with a proven history writing successful adult education and real estate investment training. This is an easy to understand book that will provide all the knowledge and tools you need to achieve all of your career marketing goals. Kenney is a Mortgage Professional with a proven history of success in Mortgage Banking and Brokering Management. Having achieved top 10% status for all origination`s nationwide with one of the Nation's largest Banks SK Kenney incorporates all of the knowledge, skills and understanding into teaching you how to use the same premises of lending that make her so successful. Obtain exceptional career education from one of the Top Producers of the Nation. Kenney is a best-selling career education author and instructor with an excellent record of accomplishment of assisting individual in obtaining their career goals.

Editorial Reviews

Review

Excellent marketing education. A must have for any loan officer seeking top-producer status. Far beyond overused fliers and letters. --Eiram Publishing

About the Author

SK Kenney is a top selling career education author with a proven history writing successful adult education and real estate investment training. This is an easy to understand book that will provide all the knowledge and tools you need to achieve all of your career marketing goals. Kenney is a Mortgage Professional with a proven history of success in Mortgage Banking and Brokering Management. Having achieved top 10% status for all origination`s nationwide with one of the Nation's largest Banks SK Kenney incorporates all of the knowledge, skills and understanding into teaching you how to use the same premises of lending that make her so successful. Obtain exceptional career education from one of the Top Producers of the Nation. Kenney is a best-selling career education author and instructor with an excellent record of accomplishment of assisting individual in obtaining their career goals.

Product Details

• Paperback: 189 pages
• Publisher: Eiram Publishing (May 2005)
• ISBN-10: 1933039140
• ISBN-13: 978-1933039145
• Product Dimensions: 10.8 x 8.3 x 0.8 inches
• Shipping Weight: 1.3 pounds (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #3,737,843 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

4 of 5 people found the following review helpful:

5.0 out of 5 stars Great stuff! I've had EXC results so far., September 29, 2005

By 

SMH "SMH" (Central States) - See all my reviews

This review is from: Mortgage Broker Loan Officer Marketing Basic Training: A Complete Marketing Training and Tools Program for the Professional Home Lender (Paperback)

This is great stuff. I finished the material earlier this year and implemented it about 6 weeks before the summer season hit. I've had some excellent results with the step contact system and have done a couple of the seminars with a good turn out and some closed deals as a result. There was a lot of background on marketing included in the training portion of the material that I enjoyed reading and helped me with my sales and marketing efforts. The best inclusion for me is the reminder system. RE Agents in our area are very used to being the referring partner in any deal. I used the ads and seminars to bring the customer to me. Referred them out to agents I wanted to build a referral relationship wtih and used the reminder systems to make sure they didn't forget where the deal originated. So far so good! The agents really seem to appreciate that I can get the borrower and create a referral. Everyone of them has referred back to me so it is working just as explained. Overall a good course that proved a bargain for me.

7 of 10 people found the following review helpful:

5.0 out of 5 stars Great ideas! Am using the ready-made program and doing well. I plan to expand in the coming months using what I learned, August 6, 2005

By 

kevin - See all my reviews

This review is from: Mortgage Broker Loan Officer Marketing Basic Training: A Complete Marketing Training and Tools Program for the Professional Home Lender (Paperback)

Great material. I am newer to lending and marketing for originations seemed overwhelming. A portion of processing for our office is to assist with the marketing. I did well in the other aspects but didn't have any background or study material to help me with marketing. We were using a lot of lists and I wasn't having as much success as I hoped. I got this as a last ditch effort to improve the incoming biz. I really appreciated some of the fundamental skills taught in the program and love the marketing concepts. Many of them are new to our area and seem unique. I've used some of the ready made fliers and tools and have had good success so far. I have started using the training to expand my marketing portfolio and can see continued success. Overall a good program. The LO's are pleased wtih my efforts and success. Thanks!