Customer Reviews

The 25 Most Common Sales Mistakes ... and How to Avoid Them

5 star:		(9)
4 star:		(3)
3 star:		(2)
2 star:		(1)
1 star:		(0)

 

 

As a sales professional I've read many books about how to "make more sales". This book is not only entertaining, but it also gets down to the fundementals of being successful at sales. It is short, concise, and straight to the point. Many of the "mistakes" that Steve talks about, I have made. Pay close attention to the first chapter which talks about being "obsessed" with your profession. A must read for anyone who wishes to improve their professional career. I only wish Mr. Schiffman would share his vast knowledge more freely. He is a Professional and his book hints of his attempt to sell what he actually does; Seminars. At any rate for six bucks and change it's not a bad buy.

I have attended one of Stephan Schiffman's DEI Management Group day long sales seminars. This investment in time has been amply rewarded many times over. --The 25 Most Common Sales Mistakes and How to Avoid Them-- should be purchased by everyone earning a living in sales. Furthermore, even those who do not perceive themselves as per se sales people will also benefit. I am convinced that legitimate sales training will assist anyone who merely desires how to better communicate with others on a day to day basis. After all, who doesn't have to occasionally persuade others to embrace their vision of reality?

Mistake #14 "Trying to Convince, Rather than Covey" is a fault I often unwittingly repeated in the past. The other 24 may highlight a sales weakness that the reader needs to immediately address. The brevity and conciseness of Schiffman's books make them invaluable to all sales organizations. An advanced higher degree is not mandatory to comprehend his tidbits of wisdom. Nobody has to go through the book in one sitting. A chapter here and there will suffice. I recommend buying the author's books in large quantities. The pricing is not only very reasonable---it is easily justified even if individual members of the sales force pick up only a few pointers along the way. An incremental improvement in sales skills will often result in a higher closing ratio. Schiffman is one of the very best. You should pay attention to him.

We go through our careers learning from gurus and all those that profess to know. After a while it gets complicated, so we lose track. This book is the best 125 pages I have ever experienced whereby everying I've learned is broken down in an easy to understand again overall sales process. Now it's easy to insert my scripts. Know when to use my NLP teachings. Reminds me of the little things obvious to the novice, long forgotten by the experienced. It helps simplify in a complicated world. I am going to buy this book add it to my personal library and refer to it often because it contains everything you need to succeed.

This is back to the basics, but these basics will make or break you as in sales. A very good guide to keep on your shelf to re-read yearly and to pass on to sales personnel who seem to be floundering.

This book offers great little tidbits of information about common sales mistakes. It has truly improved my closing ratio. This is a great book to pull out every once in awhile when you need a boost. Sometimes it is hard to break a habit and easy to slip into an old routine.

Stephan Schiffman, the famous master of cold calls and sales techniques, provides bite-sized tips on correcting common sales problems. He uses the same nuggets-of-advice format as in many of his other books, such as The Most Common Sales Habits of Highly Successful Salespeople, and the formula is a winner for him. His advice may sound fairly familiar, and much of it echoes his other books, though the concept that you can error-proof your sales approach is a dandy new angle. The advice is sound and is soundly given. Schiffman presents a short, brisk directory of 25 goofs to avoid and ways to fix up your sales approach in this easy-to-read booster. Maybe the simplicity and accessibility of his step by step approach explains why titles based on 10 of this or 25 of that are so popular - just as we suspect this spiffy countdown will be as well.

"Schiffman has done it again. A great back to the basics book, this should be a must read for all salespeople--new and experienced."

I really liked this book becuase it had an interesting twist. Instead of telling you want to do the author tells you want not to do. You learn how to avoid the common pit falls that sale people seem to falls in. Nice work!

Ty Wilde
"Everything I Touch Turns to Sold (Advice on How to Become a Top Sales Professional From a Top Producer)"

This is a cheaply made book. It's not very long
either.

It's okay. Maybe it's better than ok. The same
information is covered in a more long-winded fashion
in other books about selling.

Some books that are meant to be sold at seminars are
really fluffy stuff. This one isn't. It's practical
advice. It's organized in short chapters you can
read really fast.

Schiffman is the man. This is one of my favorite small business books. This book is not only entertaining, but it also gets down to the fundamentals of being a killer salesperson, which should be every entrepreneur's goal. This book is practical, concise, and straight to the point. Read this book.

Melinda Emerson "Smallbizlady"
AuthorBecome Your Own Boss in 12 Months: A Month-by-Month Guide to a Business that Works