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The Most Successful Small Business in The World: The Ten Principles Hardcover – January 7, 2010

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Editorial Reviews


'Gerber's books never disappoint. These Ten Principles help you dig in to create newer, bigger ideas during our deeply troubled times, ultimately producing a great renewal of mind, of body, of spirit, and leading to a new operating system where anything is possible and growth is built into the culture.'
Stephen M. R. Covey, author of the New York Times and#1 Wall Street Journal bestseller The Speed of Trust

'This book doesn't just describe great business principles, it MAKESbusiness history. Your economic survival hinges on you reading this book!'
Jack Canfield, coauthor of the New York Times #1 bestselling Chicken Soup for the Soul® series and author of The Success Principles

'Gerber is the master in giving us the essence. Every business begins small, then grows and endures in accordance with its founding principles. His new book scores a perfect 10!'
Denis Waitley, author of The Psychology of Winning

'New books recycle old ideas. This one is brand-new thinking for our deeply troubled times. Gerber takes on the tough issues of the day, and provides liberating insight and compelling principles on creating small business success in any economic or political environment.'
Dr. Ivan Misner, New York Times bestselling author and founder of BNI

'Entrepreneurship has been the high road to success and satisfaction for 200 years. In this book, Michael shows you how to start and build your own business better and more meaningfully than you ever thought possible. Good Luck!'
Brian Tracy, bestselling author of The Psychology of Achievement --. --This text refers to an out of print or unavailable edition of this title.

From the Inside Flap

Before you launch your start-up, begin with Gerber

All too often, entrepreneurs begin a small business to create a sense of security. They become sole proprietors or perhaps employ only one or two people. The business becomes a perpetual existence, like a mechanic, a doctor, a therapist, or a retailer who does the same thing over and over again to generate a stream of income. The small businessperson fails to grow, marking time by repeating the same service in a perpetual cycle throughout the life of the business.

Gerber's ten principles will help you to break out of this vicious cycle before it starts in your new business. He'll help you to embrace the energy of exploration with a road map for taking your vision beyond the obvious. Only then can you build a company that provides continuous fulfillment and personal growth, and can expand its income, services, and positive contributions to your employees and community.

This is the first and only official guide to using safely and profitably. Licensed and supported by the company—with a Foreword by founder Jack Ma—this is the one guide you know you can rely on.

Gerber's ten principles will help you to:

  • Identify your company's essential "system"—its highly differentiated way of doing business that will be the cornerstone of your success
  • Build a business of great imagination; a self-reliant "reach" that will create economic certainty in any climate
  • Create a center of growth and learning for your employees, that will in turn develop your business beyond any standard that formerly existed
  • Instill a higher purpose that can move yourself, your business, and your customers to greater levels of fulfillment and growth

From identifying opportunities to viable business design to field-testing your ideas, Gerber offers a dynamic message for creating the most successful small business in the world—not only providing you with economic certainty, for which he believes all persons are capable, but empowering you to achieve your fullest potential.


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Product Details

  • Hardcover: 192 pages
  • Publisher: Wiley; 1 edition (January 7, 2010)
  • Language: English
  • ISBN-10: 0470503629
  • ISBN-13: 978-0470503621
  • Product Dimensions: 6.4 x 0.9 x 9.3 inches
  • Shipping Weight: 12.8 ounces (View shipping rates and policies)
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (24 customer reviews)
  • Amazon Best Sellers Rank: #655,594 in Books (See Top 100 in Books)

More About the Author

Michael E. Gerber is a true legend of entrepreneurship. Inc. Magazine
called him "the World's #1 Small Business Guru." He started over 40 years
ago addressing a significant need in the small business market: businesses
owned primarily by people with technical skills but few business skills, and
no place to go to get meaningful help. Over the years, Michael E. Gerber's
companies have helped tens of thousands of small business owner-clients
to successfully transform their businesses into world-class operations.

Mr. Gerber's latest books are The Most Successful Small Business in the
World, Awakening the Entrepreneur Within, The E-Myth Enterprise, The E-Myth
Mastery, The E-Myth Manager, along with co-authored E-Myth Vertical books
The E-Myth Attorney, The E-Myth Accountant, The E-Myth Optometrist, The
E-Myth Chiropractor, The E-Myth Financial Advisor, The E-Myth Landscape
Contractor, The E-Myth Architect, The E-Myth Real Estate Brokerage,
The E-Myth Insurance Store and soon to be released The E-Myth Real
Estate Investor, The E-Myth Dentist and The E-Myth Nutritionist.

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Customer Reviews

Most Helpful Customer Reviews

39 of 44 people found the following review helpful By LiveNLearn on February 10, 2010
Format: Hardcover
I don't normally comment in these venues, but was taken aback by the nasty attacks on Michael Gerber. It wasn't even about the book, but about the person. (Makes the attacker look very small, but that's his problem.) I read the book and found it inspiring. Plain and simple. If you are offended by the mention of God, don't read this book then, because Gerber is inspired. Yes, by God. Imagine that! You won't find it over-done in the least, but there are some who actually bristle at the very mention of the Divine, and get very distracted from the main message. And the main message is actually in the title of the book. I always say that if you take away one thing, from a book or seminar, that will improve your life, it was well worth it. Twas a bargain to gain new insights from Michael Gerber for under 20 bucks. One example of what I walked away with was reading very specific guidelines for finding a market and creating a successful business that can sustain the nightmarish economic responses to the acts of our wayward politicians. (My political view, not his.) Go for it!!!
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28 of 37 people found the following review helpful By Charles Bordner on February 9, 2010
Format: Hardcover
Mr. Toad seems to have missed the point of Gerber's new book. Rather than FIRST trying to see the topic of the book from the author's point of view, Mr. Toad obviously had his mind made up before he read Gerber's first words! How can a book reviewer claim any kind of professional stature if he can't even get what the author was saying in the first place?

I read the E-Myth when it first came out years ago. Since then, I've read five of his books, and I just finished reading this new one. I come away from this new book with a deep appreciation for how much courage this man has to reveal his own convictions about how deeply in trouble our country is, and how desperately other countries need to see a renewal of the American business mindset.

Mr. Gerber is trying to get Americans BACK to the vision of Free Enterprise that our Founding Fathers gifted to us. Those founders clearly had a profound faith in God. And so does Mr. Gerber. So what? Doesn't Mr. Toad believe in any higher power than himself? I'm afraid that jumping on his toadstool is only about as high a viewpoint Mr. Toad has of the absolutely necessary subject Mr. Gerber is dealing with in his book.

As to Mr. Gerber's style, I must say that his most recent books are not as "textbookish" as his earlier ones. His newer books have more flair, more personality, more self-revelation. But isn't that what we want of a massively successful business leader after 30 some-odd years? Of course! Over 70,000 people who have been personally helped by Mr. Gerber can't call be wrong.

We WANT to know what makes him tick. We WANT to know how he sees the world, life, God, the angels, the planets, the stars. Mr. Toad is clearly out of touch with where people are moving to nowdays in their thinking.
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27 of 36 people found the following review helpful By Fred Allen on March 26, 2010
Format: Hardcover
I'll start by saying that I really liked the e-myth and that I was expecting something along the lines of a presentation of pragmatic business practices and ways to think about business (ten principles). Had I merely been disappointed by the fact that this new work was not what I expected, I could have still given a positive review IF there had been something useful for business in this book.
The book started out ho-hum and by about four or five chapters in, I was thinking that it was just basically a refresher of the same ideas he had already presented (Sarah the pie maker becomes Joseph the auto mechanic) with a little ranting about the financial crisis, A LOT of advertising of himself and his services, and what seemed to be just basic information on how to prepare a business plan. Ok, not great stuff, but not awful either.
Then comes a rapid descent into a ridiculous philosophical, theological, political gibberish that's just his own opinion, although he states multiple times that what he says he KNOWS to be true. Don't ask HOW he knows, just know that he KNOWS. Then he finally says that he knows it to be true because he's experienced it himself - as if that fact alone makes it true for everyone. His hubris is obvious and annoying at many points in the book, not least of which where, at one of the beginning-of-the-chapter quotations, he actually quotes HIMSELF.
Then towards the end of the book you get to the REAL point he wants to make, which is a strictly POLITICAL point.
I read the book "The Knack" by Norm Brodsky, which I thought was even better than The e-myth. One of the best points I got from that book was not to let your lawyer (or accountant) give you business advice because you're paying him or her to give you legal advice because he/she has legal expertise.
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20 of 28 people found the following review helpful By Saeer Butt on April 11, 2010
Format: Hardcover Verified Purchase
Let me start off by saying that I am a great "E-Myth" fan and was really able to benefit a lot from that book and Michael's teachings.

But what happened here???

Unfortunately, I will have to agree with other "1-star" reviewers that this book is way below-par. There is a lot of philosophical rambling that really doesn't make much sense. I mean in this day and age, which small business owner wants to find answer to the question "Do we need a Government?" and how does that help his/her small business?

I really hope that Michael comes out with better books in future. I will still give him another chance since his advice in E-Myth really helped me a lot but this book should come with a refund coupon in it.
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