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Motion Graphic Design: Applied History and Aesthetics [Paperback]

by Jon Krasner
4.5 out of 5 stars  See all reviews (8 customer reviews)


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Motion Graphic Design: Applied History and Aesthetics Motion Graphic Design: Applied History and Aesthetics 4.0 out of 5 stars (1)
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Book Description

February 26, 2008 0240809890 978-0240809892 2nd
Improve the aesthetic and communication qualities of your motion graphics. Reach beyond technical craft skills with this multimedia examination of the essential elements of the art, which includes:
Foundation: Realize the artistic expression of pioneering artists from film, television, interactive media, and immersive environments as they combine the principles of painting, traditional graphic design, and the dynamic visual language of cinema.

Technique: Develop an understanding of motion literacy, kinetic images and type, and the pictorial and sequential aspects of composition and choreography. Principles are presented with contextual examples and suggested assignments to challenge you artistically.

Inspiration: Hone your design and communication techniques with a comparative study of world-renowned designers and state-of-the-art professional and student work presented on the accompanying DVD.

Process: Distill your own set of guidelines for planning and conceptualization, animating, compositing and sequencing motion graphics from informative case studies that illuminate how leading designers formulate ideas and solve problems.

* A color-packed survey of graphic and communication design principles and techniques
* An exploration of how leading designers formulate ideas, solve problems, and achieve artistic expression.
* A companion DVD showcasing the state-of-the-art motion graphics that challenge and inspire.


Editorial Reviews

Review

In these pages, you will find a rich understanding of the history, theory and practice of motion graphics. -- Jakob Trollbäck, Trollbäck + Company

From the Back Cover

Improve the aesthetic and communication qualities of your motion graphics. Reach beyond technical craft skills with this multimedia examination of the essential elements of the art, which includes: Foundation: Realize the artistic expression of pioneering artists from film, television, interactive media, and immersive environments as they combine the principles of painting, traditional graphic design, and the dynamic visual language of cinema. Technique: Develop an understanding of motion literacy, kinetic images and type, and the pictorial and sequential aspects of composition and choreography. Principles are presented with contextual examples and suggested assignments to challenge you artistically. Inspiration: Hone your design and communication techniques with a comparative study of world-renowned designers and state-of-the-art professional and student work presented on the accompanying DVD. Process: Distill your own set of guidelines for planning and conceptualization, animating, compositing and sequencing motion graphics from informative case studies that illuminate how leading designers formulate ideas and solve problems

Note to Kindle customers: DVD materials can be found on the companion website http://booksite.focalpress.com/companion/9780240809892/


Product Details

  • Paperback: 432 pages
  • Publisher: Focal Press; 2nd edition (February 26, 2008)
  • Language: English
  • ISBN-10: 0240809890
  • ISBN-13: 978-0240809892
  • Product Dimensions: 9.6 x 7.5 x 1 inches
  • Shipping Weight: 2.6 pounds
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (8 customer reviews)
  • Amazon Best Sellers Rank: #792,818 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews
5 of 5 people found the following review helpful
5.0 out of 5 stars #1 motion graphic design book December 8, 2008
Format:Paperback
I got almost every book you can find when you search "motion graphics" words in amazon.com
This is the book which really tells what the hell motion graphic design is. I teach motion graphics and visual effects at Maltepe University/Istanbul. I already recommended to my students and do recommend to all students or professionals from all over the world. This is not an After Effects Course but number 1 motion graphic design source to take the job serious.
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3 of 3 people found the following review helpful
2.0 out of 5 stars The Kindle Edition February 5, 2013
Format:Kindle Edition|Verified Purchase
The content of the book is solid enough. By learning of its early history, present trends and everything in between, the reader ends up with a solid understanding of what exactly "motion graphic design" is and what makes a good piece of work in the field. In that regard, this is a very good book.

However, and this applies only to the Kindle edition as far as I can tell, there are many, many typographical errors in the text. It feels as though the book was run through a scanner and a computer mindlessly processed everything. It makes reading the thing rather painful, as you constantly have to pause to figure out that "tide" is actually "title," for example, and what "Due to the intraducbon of drgr ed rodeo recorders and sentes such as Trbto and On demand" means. Add to that the fact that there is no active table of contents and no clear way to find a link to download the content that is supposed to be on the DVD (I had to contact support for this) and you end up with an unacceptable eBook version.

When the publisher sets a list price equal to that of the paperback edition, you simply have to expect better... I would advise potential readers to go for the printed edition unless something is done about it.
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2 of 2 people found the following review helpful
5.0 out of 5 stars A Motion Graphics All-Star January 15, 2009
Format:Paperback|Verified Purchase
This book is fantastic! As soon as I opened it I was impressed as the whole thing is in full-color, and when you are dealing with motion graphics it makes a huge difference in comprehension of your communication. The theories and ideas put forth in this book are essential, and the fact that they are based on REAL television/film projects only makes them that much more effective.

I highly recommend this book for anyone with even a passing intrest in motion graphics. It's not a 'follow along' book, but gives you the fundamental ideas on what makes motion graphics engaging.
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1 of 1 people found the following review helpful
Format:Paperback|Verified Purchase
Jon's done a terrific job with this stunning new book, which is packed with a wide variety of examples from network station idents, movie graphics design and much more.

What I liked best about this book is:

+ packed with tons of color photos, the most photo-packed, professional, slick and well illustrated book I've seen on the topic
+ wide variety of examples discussed and annotated, from broadcast station logo work to movies and much more
+ features examples and discussions of works from top design shops, like Blur and others
+ concise, accurate, insightful treatment of content: he's on target with his comments and I learned a lot about how the artistry plus creative design process works, with cutting edge examples
+ current and professional content; not dated, very topical and timely

In short, his book is to "how to do motion graphic design right" what the Meyer's books on how to use AE are, for the industry. Exceptionally well done book and one of my top 2-3 favorites, of dozens I have on the topic.

Well done, Jon - thanks for putting this together, and for producing such a professional, well thought out and illustrated resource. A "must have" for any of us who are learning and refining our craft in motion graphics design work. A+++! Get this book now.

-Ken
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