In 1964, Joel Rosen and Marty Schorr decided to turn their high-performance dreams into high-performance reality. Calling the new entity Motion Performance, they started building some very, very fast street cars. To take things to the next level, Motion followed Ford’s adage “win on Sunday, sell on Monday” and raced its cars at drag strips on weekends and on the streets at night. Those cars beat all comers and Motion started building a reputation.
By 1967, Motion Performance was recognized as the place to go if you wanted to build serious strength into your muscle car. To expand the franchise, Rosen and Schorr formed a legendary relationship with Baldwin Chevrolet, allowing any gearhead of the day to buy an 11.5-second car off the lot—and it came with a full factory warranty.
No other aftermarket muscle car tuner took the hands-on, no-stone-unturned approach followed by Motion: cars were rolled into the shop, torn apart, then rebuilt with the highest-quality components available at the time.
For 10 years, this high-performance flame burned on. Cobras, Chevrolets, Oldsmobiles, even Volkswagen Beetles were transformed into unbeatable cars that ruled the streets and drag strips. Then one day it all came to a screeching halt. The U.S. Department of Transportation and the Environmental Protection Agency threatened to levy fines of up to $50,000 per car Motion Performance sold. And that was that, the end of an amazing chapter of high-performance history.
This is the inside story of how the cars were built, who they were built for, and how they ruled the street and strip. And it’s the story of the twenty-first-century resurrection of the Baldwin-Motion brand. Richly illustrated with both period and modern photography, author Marty Schorr knows where the bodies are buried and tells us how they got there.