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Motivate Like a CEO: Communicate Your Strategic Vision and Inspire People to Act! Hardcover – January 9, 2009


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Motivate Like a CEO:  Communicate Your Strategic Vision and Inspire People to Act! + Speak Like a CEO: Secrets for Commanding Attention and Getting Results + Executive Presence:  The Art of Commanding Respect Like a CEO
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Product Details

  • Hardcover: 288 pages
  • Publisher: McGraw-Hill; 1 edition (January 9, 2009)
  • Language: English
  • ISBN-10: 0071600299
  • ISBN-13: 978-0071600293
  • Product Dimensions: 9.3 x 6.5 x 1 inches
  • Shipping Weight: 1.4 pounds (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (20 customer reviews)
  • Amazon Best Sellers Rank: #657,159 in Books (See Top 100 in Books)

Editorial Reviews

From the Back Cover

COMMUNICATE YOUR VISION—AND INSPIRE ACTION!

“How do you increase the forward momentum of your company? How do you get your people excited about helping you implement your vision? Learn how to Motivate Like a CEO. Suzanne Bates will help you discover how you can be the catalyst for your organization’s future success. What a great book.” -Ken Blanchard, coauthor of The One Minute Manager® and The One Minute Entrepreneur

"Motivate Like a CEO tells you why, then how to motivate an organization. It is well written, clear and motivating both for the experienced CEO and the new leader."
-Robert Chappell, CEO, Penn Mutual Life Insurance Company

"If you're a leader who wants a high performance team, make this book your 'bible!'"
-Christine Comaford, Business Accelerator, Mighty Ventures and New York Times bestselling author of Rules for Renegades

“Suzanne Bates insightfully goes against the current models of business, based mainly on financial stimulus and behavioral response, and illustrates the importance of people rather than institutions. In a nutshell, this book is important, because it’s about people connecting.”
-Charles H. Green, co-author of The Trusted Advisor

Motivate like a CEO is chock full of great ideas and strategies. Suzanne Bates has written a valuable guide that will not only help leaders to inspire others but also will help them get their own batteries recharged.”
-Diane Hessan, CEO, Communispace Corporation

"A 'must-read' for anyone who is, or aspires to be in a position of high leadership."
-Chuck Wright, former Senior Executive Vice President, Chief Agency and Marketing Officer, State Farm Insurance Companies

About the Author

Suzanne Bates is an executive coach, author, speaker, entrepreneur, and former award-winning television news anchor. As president and CEO of Bates Communications, she shows leaders how to get business results through better communication.

More About the Author

From the author: My background before writing business books and launching Bates Communications was in television news -- I was a TV anchor and reporter for 20 years. That was a terrific experience that helped me understand how to prepare my executive and professional clients for the spotlight. Personally, I am fortunate to live in a beautiful New England town, just outside of Boston. My office is just a few minutes from home. In the summer, I can walk to work! I grew up in the Midwest, and still feel at home there.

Suzanne Bates is an executive coach, author, keynote speaker, former award-winning television news anchor, and CEO of Bates Communications, Inc. Today, Bates Communications has a team of seasoned consultants who improve their clients' businesses by transforming leaders into powerful communicators who get business results. Bates Communications offers strategic communications consulting, executive coaching, workshops, executive presence seminars and boot camps. Clients include Dow Chemical, Fidelity, Mellon/Bank of NY, John Hancock, VF Outdoor, Cabot Corp., Sun Life, EMC, Blue Cross Blue Shield, The North Face, and Stop and Shop.

Customer Reviews

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This is just what I was looking for....and just in time!
L. Moraski
Suzanne Bates has created a practical and inspiring manual using real-life case studies that we can all apply.
Faith Moore
The book first reminds us that we can and often do make a difference in the world.
L. McAree

Most Helpful Customer Reviews

4 of 4 people found the following review helpful By Annie Stevens on January 23, 2009
Format: Hardcover
As a coach, advisor and consultant, I have found this book to be invaluable; especially during these tumultuous times. During crisis some leaders have a tendency to default to a more tactical style, and this book helps to bring us all back to understanding the most important elements of being an inspiring leader - connecting with the people you are leading, caring about their well being and conveying your own passion and optimism.
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1 of 1 people found the following review helpful By J. Thomas on November 21, 2009
Format: Hardcover Verified Purchase
This book is great. It gives wonderful tips with great definitions of why these tips work. It really is one of those books you just can't put down.
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1 of 1 people found the following review helpful By L. McAree on January 22, 2009
Format: Hardcover
Having read (and enjoyed) Bates previous book "Speak like a CEO" I was curious to see where she would go with "Motivate like a CEO". The author doesn't disappoint: the style is direct and to the point. The book first reminds us that we can and often do make a difference in the world. True success comes from motivating others to join them in making a difference. Bates show us the successful techniques necessary to motivate employees or others in a way that enhances their lives as well as those around them. Excellent book - able to take ideas immediately and put them into practice.
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3 of 4 people found the following review helpful By Jim Estill on May 25, 2009
Format: Hardcover
I figured since I am a CEO, I should figure out how to motivate like a CEO so I read the book called, "Motivate Like A CEO Communicate Your Strategic Vision and Inspire People to Act!" by Suzanne Bates.

The first chapter resonated a lot with me. The gist of the message is summarized by one of the quotes, "Purpose is necessary, critical to a happy, healthy, and successful life". The message is that purpose is essential for motivation. The challenge is that people are motivated by different things. People work for a pay cheque but they live for a purpose. The first step in leading an organization is to be in touch with your own purpose.

The second chapter talks about the eight principles of motivating others through communication. In her previous book, Bates wrote "Speaking Like a CEO" and much of her topic was on communications. This book further re-emphasizes that with eight principles which include:

1) Begins with you -- your purpose and passion.
2) Communicate a clear powerful mission.
3) Learn what motivates people.
4) Make personal connections with others.
5) Make the conversation about them (like Stephen Covey's first law -- Seek first to understand).
6) Praise recognize and reward.
7) Walk the talk.
8) Empower people (I am big on this one. I don't believe any organization is scaleable unless people are empowered to do the right thing). Any leader is very limited if they expect to control and do everything themselves.

The book has exercises on how to discover your purpose; how to connect with people to purpose; link the what with the why, etc.

The book absolutely needs to be written.
Read more ›
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Format: Kindle Edition Verified Purchase
This is an exceptional book for any executive to read and take it seriously with a passion to see the powerful and immediate results that are generated through an effective leadership behavior.
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Format: Hardcover
Suzanne teaches you the why, how, what of these key points in Motivate Like a CEO....a must read for today's up and comer:

· A motivated work force is the key to unlocking the potential of your organization and thriving as a company

· It's a leader's job to inspire people and connect them with purpose and passion

· Leaders need to learn what motivates others because everyone is different

· The skill leaders must cultivate is the ability to communicate a vision in a powerful way that inspires people to act

· The first principle of Motivate Like a CEO is it begins with you - your purpose and passion
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Format: Hardcover Verified Purchase
We think we know what motivates others, but often we are mistaken. As a case and point, a leading law firm recently announced that it had offered all of its 1000 associates a year off with 1/3 pay. The firm's management was caught flat-footed by the large numbers of young professionals who applied for the offer. The managing partners thought only a handful would be interested, with the rest focused like a laser--as the older partners had once been--on their careers. Not the case.

What I love about Suzanne Bates' "Motivate Like a CEO" is that she makes you really think about what motivates others, and then gives you specific tools to do so. The first chapter, "Eight Principles for Motivating Others Through Communication" is worth the price of the book. These principles include: Identify a clear purpose; communicate a powerful mission; learn what motivates others; make a personal connection; and make the conversation about them. The rest of the book has great chapters which spell out a series of communications techniques and strategies to engage and motivate the people in your department or broader organization.

"Motivate Like a CEO" is well written, engaging, and full of excellent examples and cases. If you are in any kind of leadership position, whether in a small team or at the top of a large enterprise, this is a must-read.
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