For the past eight years, the U.S. stock market has been on a bull run the likes of which few have ever seen, making and breaking records almost every quarter. And for the last four of those years, David and Tom Gardner's self-described market-crushing stock portfolios have made the market's own incredible performance pale by comparison. In their third book, The Motley Fool's Rule Breakers, Rule Makers, the brothers reveal the methodology behind their stock-picking success, which is impressive. The Rule Breaker Portfolio (formerly known as the Fool Portfolio on their Web site) has risen some 650 percent since its inception in 1994, thanks to stocks such as America Online, McAfee, and Wal-Mart, while the Rule Maker Portfolio (formerly known as the Cash King Portfolio) has risen 440 percent on the backs of investments in Microsoft, Cisco Systems, and Intel. Fans of the Motley Fool, who with luck have prospered from the Gardners' timely advice, will no doubt love Rule Breakers, Rule Makers. The book is written in their usual humorous and self-congratulatory style--not only educational, but often aimed at making the pros on Wall Street wince, as they should. However, if you're new to the Motley Fool or to stock picking in general, you may do well by first considering one of their earlier books, You Have More Than You Think and The Motley Fool Investment Guide.
The sassy creators of the popular personal finance Web site and authors of the bestselling The Motley Fool Investment Guide (1997) now offer advice on how to evaluate the investment potential of specific companies. Here, the Gardners proffer five key principles by which to judge innovative "Rule Breaking" companies. Among them: "top dog-and-first-mover in an important emerging industry" (e.g., Amazon.com and Whole Foods Market); "sustainable advantage due to business momentum, patent protection, visionary leadership, or inept competitors" (Wal-Mart, Amgen); and "smart management and good backing" (Intuit). Yet, while the Gardners tell readers not to pay attention to analysts' expectations and earnings statements, they proceed to break their own rules, explaining that, as companies get more profitable and grow into "Rule Makers," investors should look to more traditional measurements such as sales-to-debt ratios, growth, etc. The book is certainly more fun than most stock-picking manuals, and the insights into company management are amusing. In discussing the poor performance of Boston Chicken, the authors write, "Rather than being inept, Boston Market wound up playing chicken with companies whose managers were smarter and more experienced hands at this game." However, novice investors may find the advice more difficult to follow than previous Motley Fool books. Author tour.
Copyright 1999 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.
Great book to expand you knowledge of stock investing and what to watch out for from brokers and the media.Published 9 months ago by R. Rensing
Despite the 2010 reprint date, this is essentially the same book that came out in the late 90s. A lot has changed since then, so many of their specific examples are dated. Read morePublished 14 months ago by Aaron
The only thing wrong with this book is it ends the trilogy I have so enjoyed. But work with The Fools has just begun. This week I buy my first stock! Read morePublished on May 5, 2013 by Kenneth I. Hart
Just intellectual enough too keep one's attention.
Some really great investing trivia.and history.
Kept my interest continuously. Read more
This is a pretty good book. I specifically liked the section of investing in rule breakers. These are the companies that possess some type of advantage over competitors such as the... Read morePublished on August 12, 2009 by Mariusz Skonieczny
The best investment advice I received from buying and reading this books was do not waste anymore money on the Motley Fools books. Read morePublished on February 13, 2008 by Brad Levi
This book provides a nice method for picking two kinds of promising stocks: rule-breakers, the next cisco, microsoft, or amazon; innovative, up and coming companies with enormous... Read morePublished on June 27, 2006 by Q
This book is amazing - essentially makes the point that in good companies, one should buy stocks any ANY price. Read morePublished on November 2, 2005 by Book Fiend
The Motely Fool has never shied away from congratulating itself, in an entertaining sort of way. The trouble comes in when the reality fails to live up to the authors' claims. Read morePublished on August 6, 2005 by Investor